Ramisa Chowdhury Email & Phone Number

United States

New York, New York, Us

Singapore, Sg

● Responsible for CRM and marketing operations (content, segmentation, funneling, and automation) forfood ordering app and delivery mobile app.● Designed and executed campaigns (push notifications, email, and text).● Developed customer segments – Analyzed user behaviors to define customer segments and build tailored journeys to improve CTR, DAU, and conversion rate.● Automated customer journeys – Worked with several software platforms (Oracle Responsys, Pushwoosh, Firebase) and a cross-collaborative team to develop a “Customer Journey Builder” which automatically segmented customers based on user behaviors and delivered intent-based emails and push notifications.● User Acceptance Testing (UAT) – Tested functionality of new features, reported bugs, and suggested improvements for user experience and mobile/web applications.● Improved customer retention – Prepared campaigns triggered by inactivity metrics, including content plans and specific promotions (e.g., voucher codes), which reduced churn by 12%.

Singapore, Sg

● Responsible for daily marketing content – Prepared copy and scheduled daily CRM communications for push notifications, email, and promotional text messages.● Pre- and post-campaign analysis – Prepared reports based on user behavior data from before, during,and after campaigns to measure impact and assess successes and failures of marketing efforts.● Brand partnerships – Worked with brand partners, such as mobile financial services, on co-campaigns.

Dhaka, Dhaka, Bd

● Prepared digital and content marketing plans for clients in technology, ecommerce, and food/bev.● Responsibilities included creative strategy, design reviews, and copywriting for 9 accounts.● Successfully pitched business promotion and engagement ideas as well as digital marketing services to help secure 4 new accounts.