• Collaborate with stakeholders to define and implement technology requirements and content strategy• Identify best practices that can be more widely adopted for efficient delivery• Led the implementation of SFCC, improving content management efficiency by 31%• Developed and implemented content creation workflows, reducing turnaround time by 18 days• Curated relevant KPIs to measure project progress and success for MBR/QBRs• Managed stakeholder engagement and highlight any feedback/concerns• Contributed to business growth by expanding and enhancing current service offerings• As a change champion, led employee engagement initiatives, including organizing team-building activities, social events, and recognition programs• Facilitated monthly learning sessions and provided coaching and mentorship to team members across Accenture

Key Accounts Managed: HDFC Bank, Birla Sun Life Insurance, Fashion at Big Bazaar, Schneider Electric (LV), APC• Responsible for revenue generation and mentoring the team to develop overall business understanding to widen the portfolio• Responsible for revenue generation and mentoring the team to develop overall business understanding to widen the portfolio • Managing and conceptualizing campaign matrix in collaboration with cross-functional teams• Developed marketing and media strategies to maximize ROI

Key Accounts Managed: The Economist, Volkswagen IndiaManaged the Volkswagen CRM platform and provided analysis basis the current running campaigns on how and what approach could help increase the ROI.

Key Account Managed: President’s Choice Financial Master Cards• Client Liaison and Market Development Strategy: Initiate and maintain effective communication with clients to discuss market development strategies. Provide insights and analysis on sales lifecycle to optimize client engagement and drive business growth.• Store Relations and Demand Generation: Manage relationships with stores and develop demand generation strategies to increase footfall at kiosks. Collaborate with cross-functional teams to implement effective marketing campaigns and promotions.• Communication and Stakeholder Management: Effectively communicate changes, enhancements, and modifications to field managers, clients, and other stakeholders. Ensure that issues and solutions are clearly understood and addressed in a timely manner.• Sales Cycle Management: Manage and track the status of requirements throughout the sales area. Enforce and redefine sales cycles as necessary to adapt to changing market dynamics and client needs.• Leadership and Reporting: Take on end-to-end leadership of large and complex client requests. Provide regular updates and reports to management on the progress and outcomes of client engagements.• Peer Review and Training: Conduct peer reviews to ensure that client requirements are met and not compromised. Provide training and support to new sales representatives to ensure they are equipped with the necessary skills and knowledge to succeed in their roles.

• Developed and launched a comprehensive database system for TMG International Inc., utilizing Salesforce.com as a CRM tool• Designed and implemented a sales and marketing contact strategy within the Salesforce platform, enabling the tracking of sales reports and contact status• Facilitated marketing efforts by providing valuable insights through the tracking of Return on Investment (ROI) metrics• Played a key role in enhancing sales and marketing operations efficiency by centralizing data management and streamlining processes• Collaborated with stakeholders to understand requirements and ensure the database system met the organization's needs• Provided training and support to users to maximize utilization and effectiveness of the Salesforce CRM system

• Contributed to and participated in the strategic development of marketing initiatives aimed at driving best-in-class meal vouchers and digital payments.• Established channels in collaboration with cross-functional and sales teams to tap into customers and drive usage by engaging with end-users.

Key Accounts Managed: The Economist, Tata Sky, ITC Welcome Group of Hotels, Welingkar Institute of Management, NEO Sports, HDFC Bank and Asian Paints• Client Business Growth: Drive the growth of client business by developing a comprehensive understanding of their needs and objectives. Expand the portfolio by identifying opportunities for new services or products that align with client goals.• Advertising Content Analysis: Analyze insights from advertising content to inform the development of future campaigns aimed at increasing revenue generation. Utilize both digital and direct marketing analysis tools to extract actionable insights and optimize campaign performance.• Consumer Feedback Research: Initiate consumer feedback research to gather insights on existing services/products. Continuously improve existing products based on feedback and market trends. Present clients with opportunities for enhancement or innovation in a timely manner.• Project Management Excellence: Provide excellent project management assistance for major website developments, ensuring projects are delivered on time and within scope. Received recognition from management for exceptional performance in project management.

Key Accounts Include: ICICI Bank (Private banking & Wealth Management), Abbott India (Digene, Cremalax, Ensure)

Key Accounts Include: Yahoo!, Zee Sports, indya.com, ICC Champions Trophy.com