Ramkumar Iyer Email & Phone Number

Mumbai, Maharashtra, India

• Collaborate with stakeholders to define and implement technology requirements and content strategy
• Identify best practices that can be more widely adopted for efficient delivery
• Led the implementation of SFCC, improving content management efficiency by 31%
• Developed and implemented content creation workflows, reducing turnaround time by 18 days
• Curated relevant KPIs to measure project progress and success for MBR/QBRs
• Managed stakeholder engagement and highlight any feedback/concerns

Bengaluru Area, India

Mumbai Area, India

• Key Accounts Managed: HDFC Bank, Birla Sun Life Insurance, Fashion at Big Bazaar, Schneider Electric (LV), APC
• Responsible for revenue generation and mentoring the team to develop overall business understanding to widen the portfolio
• Managing and conceptualizing campaign matrix in collaboration with cross-functional teams
• Developed marketing and media strategies to maximize ROI

Mumbai

Key Accounts Managed: The Economist, Volkswagen IndiaManaged the Volkswagen CRM platform and provided analysis basis the current running campaigns on how and what approach could help increase the ROI.

Edmonton

• Key Account Managed: President’s Choice Financial Master Cards
• Client Liaison and Market Development Strategy: Initiate and maintain effective communication with clients to discuss market development strategies. Provide insights and analysis on sales lifecycle to optimize client.
• Store Relations and Demand Generation: Manage relationships with stores and develop demand generation strategies to increase footfall at kiosks. Collaborate with cross-functional teams to implement effective marketing.
• Communication and Stakeholder Management: Effectively communicate changes, enhancements, and modifications to field managers, clients, and other stakeholders. Ensure that issues and solutions are clearly understood and.
• Sales Cycle Management: Manage and track the status of requirements throughout the sales area. Enforce and redefine sales cycles as necessary to adapt to changing market dynamics and client needs.
• Leadership and Reporting: Take on end-to-end leadership of large and complex client requests. Provide regular updates and reports to management on the progress and outcomes of client engagements.

Toronto, Canada Area

• Developed and launched a comprehensive database system for TMG International Inc., utilizing Salesforce.com as a CRM tool
• Designed and implemented a sales and marketing contact strategy within the Salesforce platform, enabling the tracking of sales reports and contact status
• Facilitated marketing efforts by providing valuable insights through the tracking of Return on Investment (ROI) metrics
• Played a key role in enhancing sales and marketing operations efficiency by centralizing data management and streamlining processes
• Collaborated with stakeholders to understand requirements and ensure the database system met the organization's needs
• Provided training and support to users to maximize utilization and effectiveness of the Salesforce CRM system

Mumbai, India

• Contributed to and participated in the strategic development of marketing initiatives aimed at driving best-in-class meal vouchers and digital payments.
• Established channels in collaboration with cross-functional and sales teams to tap into customers and drive usage by engaging with end-users.

Mumbai, India

• Key Accounts Managed: The Economist, Tata Sky, ITC Welcome Group of Hotels, Welingkar Institute of Management, NEO Sports, HDFC Bank and Asian Paints
• Client Business Growth: Drive the growth of client business by developing a comprehensive understanding of their needs and objectives. Expand the portfolio by identifying opportunities for new services or products that.
• Advertising Content Analysis: Analyze insights from advertising content to inform the development of future campaigns aimed at increasing revenue generation. Utilize both digital and direct marketing analysis tools to.
• Consumer Feedback Research: Initiate consumer feedback research to gather insights on existing services/products. Continuously improve existing products based on feedback and market trends. Present clients with.
• Project Management Excellence: Provide excellent project management assistance for major website developments, ensuring projects are delivered on time and within scope. Received recognition from management for.

Mumbai, India

Key Accounts Include: ICICI Bank (Private banking & Wealth Management), Abbott India (Digene, Cremalax, Ensure)

Mumbai, India

Key Accounts Include: Yahoo!, Zee Sports, indya.com, ICC Champions Trophy.com

Post Graduate Certificate In Strategic Relationship Marketing, Marketing

Activities and Societies: - Participated in CMA Students Award 2012 for Sick Kids Foundation Marketing Case Study - Developed a CRM system.

Diploma, Advertising & Public Relations

Bmm, Journalism

High Scool, Cbse