Ramon Andrade 🏳️‍🌈

Ramon Andrade 🏳️‍🌈 Email and Phone Number

Media Director | Media Strategy | Comms Planning @ Africa
brazil
Ramon Andrade 🏳️‍🌈's Location
São Paulo, São Paulo, Brazil, Brazil
About Ramon Andrade 🏳️‍🌈

Hi! I am Ramon :)I have 13 years of experience in media management, with a focus on integrated online and offline strategies. Throughout this time, I have worked in major advertising agencies, creating and executing media plans across all funnel stages. My role involves understanding consumer behavior and the purchasing journey, as well as applying effective campaign strategies to drive innovation and results that are aligned with my client's business objectives. My experience includes leading brand and performance campaigns, managing strategic partnerships, coordinating teams, and planning communications for major brands across various sectors. I work collaboratively with multidisciplinary teams, focusing on developing projects and campaigns that bring innovation and opportunities to boost the results of the brands I work with.My technical skills include online and offline campaigns, media planning, comms plan, brand strategy, performance campaigns, media software (Ibope Monitor, TGI, Comscore), and online media platforms (Google Ads, Facebook Ads, TikTok Ads, LinkedIn Ads, Twitter Ads).

Ramon Andrade 🏳️‍🌈's Current Company Details
Africa

Africa

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Media Director | Media Strategy | Comms Planning
brazil
Website:
africa.com.br
Employees:
639
Ramon Andrade 🏳️‍🌈 Work Experience Details
  • Africa
    Diretor De Mídia
    Africa Dec 2024 - Present
    São Paulo, São Paulo, Brasil
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  • Tech And Soul
    Senior Media Manager
    Tech And Soul Aug 2023 - Nov 2024
    São Paulo, São Paulo, Brasil
    Responsible for developing the 360 media strategy (both online and offline) Planing and management of media performance campaigns.Interface with media partners for strategic discussions and exploration of testing and innovation opportunities.Understanding and strategic insight into consumer behavior and the customer journey.Monitoring of market data, competitors, and media trends.Definition and monitoring of media KPIs aligned with the brand's business challenges.
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  • Dm9
    Media Manager
    Dm9 Jun 2022 - Aug 2023
    São Paulo, São Paulo, Brasil
    Enhanced Media Skills:Strategic media planning for both online and offline campaigns.Proficient in campaign management and optimization.Client and partner engagement through effective presentations and negotiations.Team leadership and management.Daily monitoring and analysis of campaign performance to achieve set objectives.Creation of comprehensive campaign reports in collaboration with the analytics team, offering data-driven optimizations and recommendations.Budget management expertise.Staff development and mentorship.Experience with Google Ads, Facebook Ads, Twitter Ads, Tiktok Ads, LinkedIn Ads, Instar Analytics, and Ad Media.
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  • Sunsetddb
    Media Manager
    Sunsetddb Sep 2021 - Jun 2022
    São Paulo, São Paulo, Brasil
    Media Strategy and planning of online and offline campaigns in the financial and food sector.Campaign management and optimization Front with clients and partners doing presentations and negotiations Team managementDaily following of campaigns results to reach the campaign goals Created campaign reports with the analytics team with optimizations and recommendations driven by dataManagement of budgetStaff DevelopmentExperience with Google Ads, Facebook Ads, Twitter Ads, Tiktok Ads, LinkedIn Ads, Instar Analytics, and Ad Media.
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  • Sunsetddb
    Media Supervisor
    Sunsetddb Oct 2020 - Sep 2021
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  • Ipg Mediabrands
    Media Supervisor
    Ipg Mediabrands May 2018 - Jan 2020
    São Paulo E Região, Brasil
    • Responsible for creating and planning digital and offline media strategies and management of advertising investment;• Negotiation and operation of media channels;• Monitoring metrics and performance results;• Management of audiences for campaigns;• Demand management and team development;
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  • Wunderman
    Coordenador De Mídia
    Wunderman Jun 2016 - May 2018
    São Paulo E Região, Brasil
    Planejamento estratégico de campanhas baseados em briefings de mídia;Projeções e estimativas a partir dos KPIs;Desenvolvimento e implementação de campanhas;Análise e avaliação de desempenho de campanhas, sites, landing pages e funil de conversão;Prospecção e análise de novas oportunidades de mídia;Subsídio de métodos, operação e informações ao time de BI;Acompanhamento diário de performance e execução das operações e processos;
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  • Iprospect
    Analista De Mídia
    Iprospect Oct 2015 - Jun 2016
    Participação em planejamento de planos de mídia/campanhas, além de projeções e estimativas; Relacionamento/Reunião com veículos e Adserver;Implementação, gerenciamento, otimização e análise de campanhas online; Interface com plataformas de mídia social e performance: Adwords, Facebook Ads, Twitter Ads;Elaboração de relatórios com métricas de mídia online contendo estimativas, comparativos, desempenho e indicadores de cada canal;Gerenciamento e acompanhamento de investimentos;Emissão e controle de pagamentos e notas;
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  • Wunderman
    Assistente De Mídia
    Wunderman Jul 2014 - Oct 2015
    São Paulo E Região, Brasil
    • Criação, gerenciamento e análise de campanhas de links patrocinados e Display;• Elaboração de relatórios com métricas de mídia online contendo estimativas,• comparativos, indicadores de desempenho e resultados;• Análises de desempenho e resultados de campanhas, otimização de performance e distribuição de investimento;
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  • Buscapé Company
    Estagiário De E-Commerce
    Buscapé Company Jul 2013 - Feb 2014
    São Paulo E Região, Brasil
    Elaboração de briefings de criação, bem como curadoria de produtos e imagens para compor os mesmos;Interface com a agência de performance online (Links patrocinados, Facebook Ads) enviando briefings e follow-up e com canais de mídia (Programas de Afiliados – tráfego de material de comunicação);Atualização de relatórios com resultados de mídia contendo os indicadores de cada canal: visitas, receita, conversão, ticket médio e ROI;Tagueamento de URLs de acordo com o padrão de UTM do Google;Utilização diária do Google Analytics.

Ramon Andrade 🏳️‍🌈 Education Details

Frequently Asked Questions about Ramon Andrade 🏳️‍🌈

What company does Ramon Andrade 🏳️‍🌈 work for?

Ramon Andrade 🏳️‍🌈 works for Africa

What is Ramon Andrade 🏳️‍🌈's role at the current company?

Ramon Andrade 🏳️‍🌈's current role is Media Director | Media Strategy | Comms Planning.

What schools did Ramon Andrade 🏳️‍🌈 attend?

Ramon Andrade 🏳️‍🌈 attended Centro Universitário Belas Artes De São Paulo.

Who are Ramon Andrade 🏳️‍🌈's colleagues?

Ramon Andrade 🏳️‍🌈's colleagues are Laura Sampaio, Lelane Koopmans, Ellen Valeri Sateles, Gary Johnson, Valentina De Luca, Pedro Fernandes, Beto Lima.

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