Oversaw marketing campaigns for ethnic groups (Hispanic and African American); focused segments -- New England, Rhode Island and New York City. Utilized Corporate general market and contemporary marketing plans and strategies to create cross-promotional opportunities, and brand market penetration. Analyzed market demographics to develop relevant programs. Worked closely with (8) wholesalers to maximize local media investment and implement company strategy and brand positioning. Managed small staff; two (2) geographic managers and spearheaded the contemporary marketing team consisting of (6) members. Key achievements included: Achieved number one status for Bud Light brand; targeted Hispanic segment for three (3) years (2008 YTD) Increased ethnic market sales trends for three (3) out of eight (8) wholesaler markets; Executed marketing strategies that led to the ethnic market to outperform other segments of business

Executed sales and marketing for Puerto Rico and Caribbean Islands. Responsibilities included but not limited to sales strategy development and strategic plans with strong capacity to lead wholesales to deliver strong and sustainable revenue growth and bottom-line profitability. Performed customer research, managed advertising, PR agencies, and acted as the corporate spokesperson. Managed a staff of four (4): office manager, sales manager, and two (2) contemporary marketing managers. Worked with Corporate Brand teams to introduce product line extensions based on consumer research. Oversaw development and implementation of the award winning sales and marketing promotion in Puerto Rico; "El Virazon"Key accomplishments included:"El Virazon" promotion resulted in 7% sales trend improvement. Elements included Radio, TV, Print plus (an off premise focus) and display programConverted Puerto Rico wholesaler warehouse operation to Anheuser-Busch standardsIntroduced "Bud Ice" brand

Coordinated and implemented key brand programs to select wholesalers within the eastern United States and Puerto Rico. Worked closely with regional and field sales to address local opportunities within the Hispanic segment and communicated recommendations to brand teams. Attended advertising strategic meetings to ensure relevant trend targeted east coast consumers and Puerto Rico. Key achievements included:Increased wholesalers budget commitment to the Hispanic market by 8%Coordinated the development of the "Country of Origin" point of sale to address east coast diverse demographics Implemented "Bud Light Latino Rock" concert/event program in New York; elements included but not limited to: Radio, TV, Print plus (an off premise focus) and display program.

Worked closely with selected sale representatives and wholesalers to identify promotional and sales opportunities for the New Jersey, Metro Philadelphia and Delaware, Hispanic segments. Maintained call frequency with key community organizations and participated in relevant fund raising initiatives. Analyzed market sales data and consumer demands to better position Anheuser-Busch brands and recommended action plans to regional special markets manager. Key accomplishments included:Implemented "Budweiser Soccer" program in South New Jersey resulting 5% sales trend increaseDeveloped "Michelob Domino" tournament within the Philadelphia and New Jersey markets resulting 12% sales trend improvement. Program results; 150 participates and 35 retail accounts supportersIncreased wholesalers investment (ethnic segment) by 4%

First manager within company owned wholesalers to identify sales, marketing and promotional opportunities. Responsibilities covered 65% of the states Hispanic population. Identified and worked closely with key community organizations and local Hispanic chamber of commerce to promote company community programs. Maintained sales, marketing and competitive data to address sales opportunities. Key achievements included:Budweiser brand awareness increased by 5% for three (3) consecutive years