Ramón A. Email & Phone Number

Bucuresti, Romania, Ro

I am focused on executing, optimizing, and managing all digital platforms to support lead generation and revenue growth. My primary purpose is to execute effective digital marketing content and strategies that drive highly effective campaigns to interact with targeted audiences and generate leads/revenue. I lead a successful acquisition, retention and renewal program, leveraging multiple digital platforms - Paid Search, Programmatic Display, SEO, Email, Social Media and using CRM tools like HubSpot and Salesforce. Key accomplishments:This effort has led to a significant, sustained increase of $180 (27%) in the average order value. I also supervise up-selling and cross-selling activities through an outbound call center team.Enhanced conversion rates by 12% in paid search, programmatic display, and targeted email traffic within nine months through strategic optimizations.Achieved 26% YoY growth in 2022 online sales, surpassing Q2 and Q4 expectations by over 30%.

In this position, I led demand generation initiatives for clients such as Carnival Cruise Lines, Atlantis, Ford Motor Company, Marriott Hotels, Sony Electronics, Citrix and Arteza. I successfully preserved client relationships, resulting in an annual billing of $22M over a span of 42 months. Additionally, I played the central role in the implementation of demand generation campaigns designed to achieve revenue and growth targets.My key accomplishments in this role were:Increased 22% in B2C revenue in eight months by employing data-driven multi-touch program for Amazon based online DIY retailer.Attained 86% client retention and 37% YoY upsell rate, demonstrating exceptional client relationship skills.Gained 26,500 extra users and 360,400 extra clicks by optimizing high-volume PPC lead generation on Google and Facebook.

Ciudad De México, Distrito Federal, Mx

In this position, I created and executed online sales strategies tailored for the Latin American market. I introduced innovative techniques and approaches to keep abreast of the latest trends in online sales. Additionally, I maintained adherence to local regulations and laws governing online sales and e-commerce activities.My prominent accomplishments were:Successfully expanded Direct-to-Consumer (DTC) segment by 10%, B2B digital sales by 14%, and non-endpoint products and services by 16% within first 16 months.Improved 21% in B2C and 17% in B2B over 33 months, culminating in $35M annual online revenues.

Boston, Los Angeles And New York, Us

Supported online acquisition channels to support online revenue streams – CRM (salesforce.com), Marketing Automation – Marketo and Eloqua, prospect email – salesforce Marketing, Paid Search, Faecbook advertising and display/online advertising – Google Adwords. Managed and drove strategy (planning, segmentation, testing, etc.) of $7 million direct mail program with 54 mailings and 18 package inserts. Utilized a suite of analytics tools (Adobe Analytics Site Catalyst, Google Analytics and Radian6) to monitor and measure performance across digital channels in order to optimize ROI. Led cross-functional teams in development of demand gen campaigns for CSC Cloud Computing offerings. Focus on implementation services for Citrix, VMware, EMC and Cisco.

Morristown, New Jersey, Us

Led all aspects of online sales and marketing operations for Americas Region, representing $2.5 billion in total B2B revenues. Supported B2B sales and marketing associates, sales managers and Country MDs in revenue generation activities. Accountable for the performance measurement, reporting, and management of regional marketing teams. Established key metrics and implemented metrics models to measure regional performance.

Jakarta, Id

Duty Free and Supply Chain Clients

Master Of Business Administration (M.B.A.), Business, Management, Marketing

Master’S Degree, Computer And Information Sciences

Ba, Economics

Professional Certificate