Client: Nissan - Tier 2/Dealership Retail - West Region

Client: ADIDAS

*Supervise Tier 2 Regional Nissan business which has grown from California to also now include Alaska, Oregon, Montana, Idaho, Hawaii & Washington*Hire and train additional media team members due to increased business responsibilities (scope-of-work)*Manage 2x Jr. Media Planners

*Acting Media Supervisor managing Nissan Tier 2 West Region at Zimmerman*Responsible for dealer facing & in-person client presentations while AMD was on maternity leave and later left the agency*Supervise Jr. Planner on multimillion dollar campaigns to grow Nissan business with major global initiative to improve California Share-of-Voice (SOV) and Share-of-Market (SOM).

*Competitive Analysis Report: Compile & organize necessary client/category data from various sources, extract needed insights, and illustrate findings clearly (Salonpas: OTC Pain Relieving Products)*Campaign Recap: Collect and analyze Digital delivery reports and reflect pertinent package/placement and message/creative performance details for client presentation (Hartz: Pet Products)*Media Plan Deck: Analyze vendor proposals, negotiate offerings and present strategy/tactics (Valley Presbyterian Hospital)

• Supervise launches, including recent iPhone7, Watch Series2, MacBook Touch Bar, etc.• Align with digital, social, search & OOH teams for client facing strategy decks & recaps• Collaborate with NY TV buyers to guarantee presence in top cultural events, premieres & finales• Travel across key US markets to ensure best OOH placements are allocated to Apple• General Market Strategy for Apple – US Traditional Media - Supervising a team of four

• Supervise a team of five for multiple GM/HM clients: Aflac Insurance, Alaska Airlines & KFC• Manage planning/buying across Digital & Traditional media including desktop, video, mobile,search, social, TV, radio & OOH• Recognize insights from past and present campaign performances to fuel optimizations• Ensure strong client facing decks and present forward thinking concepts

• Plan and manage media for Toyota, Aflac & Alaska Airlines Hispanic campaigns• Provide strategic direction for all projects, including new business• Negotiate, purchase and place Digital, Radio, Print and OOH• Analyze consumer trends and campaign performance

• Plan and buy the Best Western Hotel national Digital campaigns in U.S. and Canada• Negotiate rates, analyze campaigns and recommend improvements• Ensure smooth execution of media details with internal departments, vendors & clients• Analyze consumer trends and campaign metrics for optimization

• Develop account proposals and promotional recaps• Create and update the sales media kit and one-sheet presentations• Design, format and publish station’s monthly newsletter for client point-of-contact• Research analysis of station, competition, market trends & audience profiles

Managed staff (38) for advertising sales, account management, and creative.