Ramon Miquel Planas Email & Phone Number

London, England, United Kingdom

Working strategically and tactically with key stakeholders to expand the company’s commercial position and business opportunities.

London, England, United Kingdom

• In charge of leading the company's marketing efforts. • Overseeing the development and implementation of marketing and communications plans - driving brand awareness and corporate image; positioning and lead acquisition.

London, England, United Kingdom

• Devising and creating growth business strategies and advising on implementation plans that drive revenues.• Advising on new account development, sales cycles, and relations to help gain new sales results in targeted accounts. • Creation of Go to Market strategies and plans to help establish and retain business growth opportunities, obtain new clients, and foster business relationships to drive profits.• Searching new markets, new partnerships, new ways to reach those markets, and new solutions to better meet customers’ needs.

London, United Kingdom

• In charge of the development and implementation of NEECO’s global growth strategy, including sales expansion, brand representation, partnership projects, corporate PR and communications and reputation management.• Creation and driving of the end-to-end Go to Market strategy, leading new sales and business development of the company’s solutions globally, with liability for forecasting, sales targets, sales metrics, the P&L and YoY growth.• Heading up Neeco’s Global Sales Territory team with an acquisition target of USD 6M.• Building, managing, and enabling end-to-end the global sales team to deliver against sales targets and value objectives, including sales onboarding and training – supporting skills development and providing strategic leadership.• Attending global industry events, such as Capacity, PTC and GCCM, both face to face and virtually to promote the company profile, generate new business opportunities, and drive long-lasting client relationships. • Responsible for ensuring the timely and successful delivery of our solutions in line with customers’ needs.

London, United Kingdom

• Managing and working, at all levels, with internal and external stakeholders (sales leadership, sales ops, product management, sales experts, agencies and partners) to define and drive solution sales activities, deliver core product marketing messaging and sales enablement to benefit demand generation.• Creation and ownership of customer-centric lead generation and channel marketing activities, aligning with customer insight, senior sales stakeholders and the company’s product strategy and goals.• Designing and delivering of global product marketing campaigns and events for customers and for sales, including enablement and transformation initiatives.• Defining and creating product marketing messages and content for all sales, including product brochures, data sheets, video clips, white papers, presentations, blogs and articles, as well as training for acquisition and retention of corporate and major clients.• Working with multiple global sales and marketing channels to ensure they are well equipped with the relevant content to successfully support the product value proposition and positioning.• Working with market analysts to ensure all sales and marketing channels have a strong understanding of the market (opportunity, customers, competitors, trends and product developments)• Managing and working with big budgets along with, finance, HR and procurement teams.• Defining and delivering sales enablement activities including virtual events over webcast, online product pathways with proof of learning and class room-based training.• Defining the KPIs for reporting and measuring of marketing and sales effectiveness and recognizing areas and opportunities for improvement.• Creation and delivery of sales enablement services for each stage of the customer’s path. Including content, training and coaching for sales and customers - driving profitable growth and sales effectiveness. (SKOs, workshops, online modules, battle cards, presentations and training).

Global

• Responsible for driving the Go to Market strategy and plans, including all related activities for BT One Collaborate.• Planned, designed and executed outstanding activities with B2B sales and marketing teams across the group, partners like Dolby, Polycom, Cisco, Acano and Plantronics, as well as with agencies – employing marketing automation software. • Led successful external PR activities with different media firms launching a new product line in both LATAM and US markets.• Managed and reported through Salesforce the performance of all marketing initiatives to maximise engagement, leads and ROI – including data-driven campaigns. • Over-achieved an iCV target of £8.25M by 60% for the Americas regions. • “The person to go to” for any marketing requirement for both BT Conferencing and BT Global Services marketing and sales teams.

Global

• Responsible for the start, organisation and co-ordination of marketing activities for BT Conferencing - to develop and maintain strong brand awareness and maximise short/long term sales volumes and profits.• Managed campaign / communications plans against business objectives, delivering to response / awareness rates within budget.• Monitoring performance of products and campaigns against plans, carrying out changes to the plan when necessary to ensure that targets are achieved.• Led and motivated key stakeholders to support the development of the marketing and channel plans.• Managed relationships with partners, suppliers and marketing agencies.• Worked with product marketing to define, deliver and drive launches of new products within channels and markets, e.g. BT MM with Dolby Voice.• Responsible for the revenue, marketing and measurement of BT Conferencing portfolio promoted with key partners.

Global

• Developed and delivered the end-to-end marketing strategy and plan for LATAM to help enter this untouched region and generate business opportunities.• Built relationships with BT channels, local partners, suppliers, analysts and agencies. • Collaborated closely with product management leadership to develop full plan.• Led successful product launches and marketing strategies for BT Conferencing products.• Developed compelling content & product positioning for BT Global Services, customers & press/analysts.• Examined and analyzed market dynamics as well as measuring and reporting on KPI’s.• Performed segmentation and research; understanding the customer buying process.• Consistently delivered programs on time, under budget, with success tracking (metrics).• Supported setting portfolio & commercial strategy to add to the overall BU strategy and leadership.

London, United Kingdom

• Accountable for the marketing budget and for maximising return, in accordance with agreed KPI’s, marketing strategy, budgets and finance plans.• Planning and execution of integrated and stand-alone marketing programs, including GTM plans, product propositions, sales training materials and incentives to drive engagement and revenues. • Responsible for increasing online traffic and brand awareness via management and execution of integrated campaigns with e-DM’s, landing pages; social media, tele-prospecting and sales follow up. • Monitoring and optimisation of each activity, and performance / maintenance of the company’s website. • In charge of company’s events program from end to end, both face to face and online.• Development and nurturing of relations with agencies, suppliers, partners and BT channels. • Responsible for internal communications to ensure BT Conferencing portfolio and propositions were promoted and delivered through accurate communications and to the right internal channels (BT Global Services Enterprises, BT Retail, BT Today and Sales Force).• Responsible for ensuring the BT messaging always contributed to the development of corporate image and reputation and all the activity was in line with the central company’s strategy.

London, United Kingdom

Marketing planning, internal and external events, webinars, budgeting and sales enablement.

Managed company collateral library, sales incentives, customer satisfaction surveys, webinar program, events logistics and external suppliers.

London, United Kingdom

Management of phone and online bookings, video connections, customer complaints, planning and scheduling of conferences.

Leadership Marketing, Marketing, Merit

Cim Cam Diploma In Digital Campaign Planning, Digital Marketing, B

Cim Cam Diploma In Digital Metrics And Analytics, Digital Marketing, A

Cam Diploma In Digital Marketing, Digital Marketing

Cim Dipm, Marketing, Professional Postgraduate Diploma In Marketing

Activities and Societies: Chartered Institute of Marketing

Ba Hons In Business Administration, Business And Marketing Subjects