Srikanth Ram 👔✂️👞 Email & Phone Number

Mumbai, Maharashtra

Srikanth, in his transformative role at Raymond, oversees Apparel Accessories,Footwear,Home and Innerwear Verticals, leading a spectrum of brands including Raymond, ColorPlus, Park Avenue, Parx, Ethnix.He uses his skills in business development, strategic planning, and marketing strategy to fuel revenue and profitability. His strategic decisions led to Raymond's business expansion with the appointment of distributors in tier-2 and tier-3 cities, escalating points of sale from 700 to 3500 accompanied by a 40% CAGR surge, marking a group record.With entrepreneurial acumen, Srikanth successfully established Raymond's e-commerce business. His determined marketing strategy via social media campaigns steered a business turnover worth INR 40 Crores from e-commerce channels.His expertise in inventory control allowed him to manage a distributor inventory of 45 days using precise planning and forecasting techniques. This approach resulted in a refreshed inventory, rapid inventory turnover, and elevated customer satisfaction.Srikanth stands at the vanguard of Raymond's digital transformation, exemplifying his prowess in executive management and contract negotiation through strategic initiatives like SAP-s4 Hana.To summarize, Srikanth's multifaceted skills in operations management, team building, budgeting, and business operations, blended with a strategic approach, are key drivers in Raymond's growth trajectory and new business ventures.

Mumbai

Moving from Chennai to Mumbai, Srikanth took the reins of the Supply Chain function for the Raymond Apparel Group as a part of their strategic consolidation plan. He masterfully handled sourcing and supply chain operations for all apparel categories, including suits, jackets, shirts, trousers, T-shirts, and women's apparel.He notably raised the On-Time-In-Full (OTIF) delivery rate from 54% to 89%, through meticulous inventory monitoring and forecasting, achieving an inventory turnover of 3.4 and shifting Non-Obsolescence Stock (NOS) to automatic mode.Srikanth implemented a preferred supplier program, using an extensive vendor management matrix and a vendor rating system to fairly distribute orders to the most effective vendor partners, boosting supply chain performance.In a swift 52 days, he led the introduction of an AI-powered Warehouse Management Systems (WMS), enhancing efficiency and bolstering stock identification and traceability within the Distribution Center.Demonstrating financial acumen, Srikanth turned a 12 crore deficit into a profit of 19 crores, showcasing an impressive financial turnaround.He strategically positioned state-of-the-art Distribution Centers in Bangalore and Bhiwandi near Mumbai, optimizing operational efficiencies. He managed logistics operations efficiently, establishing comprehensive Service Level Agreements (SLAs) for Logistics Service Providers (LSPs), a practice that stands the test of time to this day.

Chennai

Known for its superior quality Apparel and Accessories, Colorplus attributes its success to the inherent craftsmanship and comfort in its products. Leveraging his in-depth understanding from his previous tenure at Colorplus's parent company, Ambattur Clothing Ltd., Srikanth optimized the product offerings, prioritizing iconic items like the acclaimed Golf ball washed chinos, Indigo washed Shirts, Fine Y/D oxford Shirts, and Double mercerized Giza T-shirts. He launched the footwear line in colorplus.This focus led to a surge in sell-through rates and drove higher revenues.As the Head of Sourcing and Supply Chain at Colorplus, Srikanth transitioned the supply chain model from being reactive to being foreseeing, integrating both push and pull models to match product demand. This innovative approach enabled product categorization into NOSS and Fashion lines, resulting in higher sell-through, improved working capital, and better stock turnover.Srikanth skillfully managed Colorplus's own manufacturing units, along with 20+ outsourced factories across diverse domestic and international locations. He devised Make vs Buy models, triggering cost-saving initiatives without compromising on the delivery of customer needs. By capitalizing on strong relationships with customers, vendors, and internal associates, he designed a faster, more flexible, and cost-effective supply chain model.

Chennai, Tamil Nadu

As Part of Hirdaramani group Srilanka’s India arm Srikath was Responsible for installation and commission of 2 lacs units/month capacity greenfield project servicing premium global clientele – Diesel, ZARA,PVH,A&F, LEVIS, Marks and Spencer.He Reduced garmenting cost by various cost saving initiatives resulting in Improving deliveries and Quality.

Chennai, Tamil Nadu

Srikanth headed the newly established Women’s and Kid’s Wear Division at Ambattur.He acquired clients such as Liz Claiborne, Ann Taylor, Carter’s, Gap Kids and VF Corp to build incremental INR 60 Cr revenue pipeline. He guided the group to be recognized as most preferred supplier for Ann Taylor and VF Corp.

Chennai, Tamil Nadu

Srikanth took the helm of global sourcing and price negotiations for fabric and trims, serving high fashion US brands including GAP, Ann Taylor, Banana Republic, Ralph Lauren, Victoria Secret, Macy’s and Kohls. His leadership not only led to effective and competitive price negotiations but also resulted in the acquisition of five new customers, adding a significant 18 crores to the business revenue.

Chennai, Tamil Nadu

Srikanth played a vital role in obtaining ISO 9001/14001 certifications, thereby raising operational and environmental benchmarks of the organization in sync with international standards. His acumen in the apparel sector underpinned successful B2B marketing tactics and bolstered merchandising initiatives. His contributions in merchandising, spotlighted the brand's products in an engaging manner, while enhancing customer interaction and fueling sales. Leveraging strategic sourcing and procurement methods, he amplified supply chain management. His marketing strategies, specifically tailored for B2B clients, were pivotal in expanding the company's clientele and market footprint. Furthermore, his expertise in contract negotiation and forecasting led to efficient business process improvements.

Bachelor'S Degree, Company Secretary

Activities and Societies: Specialized in corporate law, management, and administration, acquiring a strong foundation in governance, risk.

Master Of Business Administration - Mba, Marketing/Marketing Management, General

Activities and Societies: Focused on strategic marketing and business management, gaining skills in market research, customer.