• Led the creative team and doubled it to 30 members through winning new business and expanding scopes, increasing revenue to 231%.• Won the agency’s first gold awards in global ranking shows.• Served as part of the Cheil Global Creative Council, creating, supporting and developing ideas from Cheil offices around the globe.• Developed strategic solutions, creative platforms, and executed successful 360° integrated marketing campaigns, led by digital and key media per… Show more • Led the creative team and doubled it to 30 members through winning new business and expanding scopes, increasing revenue to 231%.• Won the agency’s first gold awards in global ranking shows.• Served as part of the Cheil Global Creative Council, creating, supporting and developing ideas from Cheil offices around the globe.• Developed strategic solutions, creative platforms, and executed successful 360° integrated marketing campaigns, led by digital and key media per market, informed by data insights, such as the tech-led award-winning Fold Experience.• Conducted focus groups, polling and market research for data analysis and extracting consumer insights.• Aligned global brand comms to fit market needs, based on regional understanding, insights, and analyzing brand health studies.• Created AI-centric campaigns, integrating concept development, production, and user engagement, while streamlining creative processes and reducing costs.• Set up the in-house studio, content creation and post-production teams to drive business expansion, creative initiatives, and internal revenue generation.• Crafted creator-led campaigns tailored to the platform, occasion, creator persona, and target.Brands: Samsung, Volkswagen, Virgin Mobile, New Balance, Ahmed Seddiqi, & Sons, Al Tayer, Dubai Watch Week, Nespresso, Kellogg’s, Energizer, Nando’s and others Show less

• Strategize through learning the brand, the competition and the category, and plotting the path to purchase to tell the right compelling brand story, starring the shopper, consumer and the business objectives.• Build creative strategies, and spot business opportunities.• Lead the creative team on briefing, brainstorming, platform and concept creation, visual art direction and final implementation of integrated campaigns across online and offline channels for… Show more • Strategize through learning the brand, the competition and the category, and plotting the path to purchase to tell the right compelling brand story, starring the shopper, consumer and the business objectives.• Build creative strategies, and spot business opportunities.• Lead the creative team on briefing, brainstorming, platform and concept creation, visual art direction and final implementation of integrated campaigns across online and offline channels for clientsUnilever, Bel Group, Coca-Cola, BAT (Kent, Viceroy, Rothmans, Lucky Strike), International Smart Card-QiCard, Kimberly-Clark, UNICEF, Roche, Pringles, Perrier, Pfizer, ABC, Children Cancer Center, Toyo Tires, VW and others Show less

Build creative strategies and activation solutions for brands, through shopper marketing, creative BTL, brand activation, POS and retail launch events, experiential solutions on and off trade.