Ran Jiang Email & Phone Number

Help 800+ SMB business (2b&2c) go expand and grow overseas, 400% growth in overall revenue

Shanghai, China

Shanghai, China

• Social Media Marketing - Ran and supervised routinely social media content operations including TikTok, Little Redbook, WeChat with advertising agencies, ensuring brand image consistency and accurate product functions demonstrated in media content, with average CTR (Click-Through Rate) of 80% and 108% completion of targeted KPI. • Influencer Marketing - Developed influencers’ selection criteria and UGC guidance to direct agencies for content creation at Little Redbook for Heinz’s… Show more • Social Media Marketing - Ran and supervised routinely social media content operations including TikTok, Little Redbook, WeChat with advertising agencies, ensuring brand image consistency and accurate product functions demonstrated in media content, with average CTR (Click-Through Rate) of 80% and 108% completion of targeted KPI. • Influencer Marketing - Developed influencers’ selection criteria and UGC guidance to direct agencies for content creation at Little Redbook for Heinz’s new product organic cereal launch campaign; selected 152 influencers with 20% Nano-influencers, achieving 793148 impressions, 16620 audience interactions and 110% completion of targeted KPI within one month. • Market Research - Analyzed and researched competitors’ products, created competitors’ product overview slides of 30 pages.• Event Coordinating - Supported and coordinated monthly live streaming events for Heinz, including equipment set-up, site booking, creative assets and scripts reviewing, agencies coordination, etc.• SEO - Cooperated with SEO agencies to optimize online negative brand-related keywords and build in new product keywords into social media and EC platform, allowing Heinz new product paid-UGC content to enter the front page of social media Little Redbook within 15 days.• Cross-function Cooperation - Coordinated with legal, finance, R&D, EC, Sales, Trade Marketing departments for successful project implementation. • Daily Administrative Work - Utilized internal company system for administrative work such as creating purchase orders, applying for internal sample acquisition, meeting arrangements, etc. Show less

• Siemens Project Management - Implemented and supervised independently an interactive 2 - month E-book project for Siemens Home Appliance by coordinating with external client contacts and internal creative, strategy and account departments.• Lincoln Strategy Planning - Mapped out digital media management strategies of a 4-pages slide for Lincoln’s Weibo account and E-commerce platform based on Consumer Decision Journey, from the perspective of content, engagement, and… Show more • Siemens Project Management - Implemented and supervised independently an interactive 2 - month E-book project for Siemens Home Appliance by coordinating with external client contacts and internal creative, strategy and account departments.• Lincoln Strategy Planning - Mapped out digital media management strategies of a 4-pages slide for Lincoln’s Weibo account and E-commerce platform based on Consumer Decision Journey, from the perspective of content, engagement, and operation.• Porsche Customer Relationship Management - Supervised a Porsche social media WeChat mini-program project, drafted proposals and updated 15 posts/month for its WeChat to build a Porsche IP for activating Porsche car user brand interactions. • Competitor Research - Compiled and analyzed competitors’ communication routes and activities to find trends and potential strategies. Final work is about 20 pieces. • Influencer Marketing - Selected 3 influencers for Siemens dishwasher based on targeted audience features, 2 were chosen by the team.• Other daily work - Proposals and contracts translation; creative references researching, agenda creating. Show less

Shanghai, China

• Business Analysis - Created a formula to estimate the demand for the 2017 China H-steel market based on data of poles, pillars, and bridge steel structures.• Translation - Translated 10 business/medically related slides, documents, and contracts.• Cold Call Survey - Collected medical infrastructure situation per hospital and the number of patients’ admission for the emergency room in 119 hospitals via Internet research and cold calls.

Master Of Science - Msc, Social Science Of The Internet

• Grade: Merit • Project: Mining the Web: Body Positivity on Reddit, YouTube and Twitter Travel Community’s Dynamics under Covid: Data.

Bachelor Of Arts - Ba, Advertising, 3.9/4.0

National Excellent Bachelor Scholarship Silver Medal, Excellency Awards, National Chinese College Students Advertising Competition.

Exchange, Communication, General, 4.0/4.0

• Coursework: 3D Graphics, Social Persuasion & Influence, Small Group Communication, and Media Writing & Copy