Randeep Panesar Email & Phone Number

London, Gb

London, England, United Kingdom

Heading up the campaigns, content, public relations, and lead generation functions, I am responsible for raising market awareness, driving engagement, and identifying commercial opportunities for our hyperscale and large enterprise data centre proposition across Europe and India.Key achievements:• Generating a €3m sales pipeline in 2022 with a booking value of €500k• Increasing awareness by 23% in the Chinese cloud enterprise market in 2022 • Launching our Mumbai data centre in 2023 (the largest in our portfolio)• Achieving a social media campaign engagement rate of 69% in 2023 across an audience of 35,000+• Generating a €1.5m sales pipeline in 2023 with a booking value of €300k• Increasing the brand’s share of voice across the European market by 3% in 2024Key responsibilities:• Developing the campaigns, content, public relations, and lead generation marketing strategy • Delivering the campaigns, content, public relations, and lead generation marketing plans at country level• Working cross functionally across the business with senior stakeholders• Managing the entire lead generation process (strategic shift to market awareness in 2023)• Interviewing indirect reports• Managing three external digital, design and communication specialist agencies• Handling the campaigns, content, public relations, and lead generation annual budget• Forecasting monthly targets and reporting on performance• Representing the entire marketing team at monthly business meetings held with the CEO and C-Level staff

London, England, United Kingdom

Heading up the lead generation function, I was responsible for identifying commercial opportunities to drive the sales pipeline across Europe.Key achievements:• Generating a €10m sales pipeline in 2017 • Generating a €19m sales pipeline in 2018 with a booking value of €500k• Generating a €25m sales pipeline in 2019 with a booking value of €1.5m• Generating a €12m sales pipeline in 2020 with a booking value of €250k• Generating a €1m sales pipeline in 2021 with a booking value of €400kKey responsibilities• Design, building, and implementing a complete lead generation process• Delivering the lead generation marketing plan at regional level • Recruiting and executing the channel partnership marketing plan at regional level• Working cross functionally across the business with key decision makers and influences• Developing an email marketing automation and nurture program• Producing a robust GDPR process and representing the entire marketing team on this subject • Managing five telemarketing sales staff across Europe• Managing one marketing apprentice• Hiring, mentoring, and motivating direct/indirect reports• Managing an external digital agency• Handling the lead generation annual budget• Forecasting monthly targets and reporting on performance• Representing the entire marketing team at monthly business meetings held with the CEO and senior staffCMS & marketing automation tools used:• Sitecore• Hubspot• Leadfeeder• Sugar CRM• LinkedIn Navigator & PointDrive

London, England, United Kingdom

Managing the Verdict Financial portfolio (previously called Datamonitor Financial), I was responsible for all product marketing, branding, and strategy on a global scale. Key achievements• Increasing and maintaining product demo requests at 40% growth year-on-year• Growing the CRM database by 18% year-on-year• Driving website traffic and unique online browsers by 400% via project based marketing• Exceeding 100% of the annual marketing e-commerce revenue targetKey responsibilities• Developing the annual marketing strategy• Producing quarterly marketing plans• Handling a £60,000 annual budget• Forecasting monthly targets and reporting on performance• Managing one marketing executive • Overseeing all marketing activity across the entire portfolio• Positioning the brand as a credible source within the fintech sectorCMS & marketing automation tools used:• WordPress• Adestra• Salesforce • Google Analytics• Tableau

London, England, United Kingdom

Managing the Insurance Day portfolio, I was responsible for all product marketing, branding, and strategy on a global scale. Key achievements• Increasing product free trials by 20% year-on-year for new business• Contributing to an 80% retention rate with existing clients• Growing usage by 10% amongst corporate key accounts• Re-positioning the portfolio as a digital product via website and mobile app servicesKey responsibilities• Developing the annual marketing strategy• Producing quarterly marketing plans• Handling a £120,000 annual budget• Forecasting monthly targets and reporting on performance• Managing three marketing executives• Overseeing marketing activity across the entire portfolioCMS & marketing automation tools used:• WordPress• Adestra• Salesforce• Google Analytics • Tableau

London, England, United Kingdom

Working on the coal, electricity, and gas portfolio, I was responsible for tactical execution of marketing activity in Europe.Key achievements • Increasing product free trial requests by 20% for coal sector publications• Generating an average total of 500 sales leads per month across the portfolio• Encouraging gas price assessments to be used in risk management and mark-to-marketKey responsibilities • Producing the annual marketing plan across nine products• Creating online and offline marketing content• Executing marketing activity• Building the CRM database• Generating brand awareness and market association • Fulfilling marketing campaigns for the conference and events team• Analysing and reporting on monthly performance

London, England, United Kingdom

Working on the Caritas Data portfolio, I was responsible for tactical execution of sales & marketing activity in the UK.Key achievements• Winning the department’s ‘Top Sales Employee for the Year End’ competition in June 2007 Key responsibilities• Assisting in the production of the annual marketing plan across five products• Creating online and offline marketing content• Executing marketing activity• Fulfilling renewal and new business telesales calls • Monitoring marketing and telesales performance

2.2: Bachelor Of Arts (Ba), Business Management

Focused in marketing with final year marketing modules completed including: Marketing Management & Strategy, Marketing Communications.

20 Points At A Level In Art, Media Studies, And Business Studies.

8 Gcse’S At Grade A - C Including English And Mathematics.