Sr. Director Of Marketing, Franchise
Current- As the Director of Franchise Marketing my role is to develop and deploy digital marketing strategies for each of the Brands’ my team is responsible for. I work closely with various Marketing Executives, ranging from VP.
- Create strategic and innovative marketing plans with specific action items for our team to carry down to individual franchisee’s that are consistent with the Brand’s goals.
- Responsible for leading a Marketing team and coaching Marketing Managers on how to manage campaigns so they are able to personally conduct performance reviews and make necessary recommendations/updates.
- Ensure that client communication expectations are being met and aware of any industry updates that could affect their campaigns and that strategies are created & executed accordingly
- Maintaining strong team culture; including building trust and personally understanding the professional goals of all members and supporting them in reaching their career ambitions
- Supporting escalations as needed and using such as opportunities to train Marketing Managers on how to handle similar issues in the future.