Web Analytics And Reporting Specialist
CurrentAs the first Web Analytics and Reporting Specialist for Heifer International, I have had the privilege of helping shape the web reporting procedures for the organization as a whole. My day-to-day tasks include reporting general web metrics including traffic flow, site usage and eCRM data to multiple divisions of our organization. Much of this is possible through the use of a custom tool I conceptualized, helped develop and continue to manage which tracks all incoming traffic to our site. In addition to the source coding tool, I regularly utilize a couple of analytics packages and heat-mapping tools.I have had the opportunity to work on several projects including leading negotiations and implementation of an entire suite of Adobe products (Analytics, Target and Social) which has greatly increased our overall reporting, testing and social capabilities. In addition to this I was the primary writer for our company's global analytics policy governing our LSEs and country programs.