Randy Caler Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Atlanta, Georgia

Atlanta, Georgia

• Oversaw the daily operations of the business unit, implementing the annual business plan for volume, distribution, execution, market share, and profitability, as well as engaged with corporate officers in broader organizational strategic planning.• Ensured overall delivery and quality of the offerings to customers, while building relationships with the top customers in all channels to advance awareness of the brand.• Evaluated total market conditions, competitive threats, and changing local dynamics which impact business, as well as created and implemented a strategy designed to grow the business, developing tactical programs to pursue target goals and objectives.• Oversaw key hiring and talent development programs, ensuring training programs were in place to maximize employee retention and personnel development, while coordinating the development of Key Performance Goals for functions and direct reports.• Provided direct management of the team of Sales, Administration, and Operations Managers/Executives, directing and coaching the sales org to ensure operational objectives and targets were met or exceeded.• Evaluated and decided upon key investments in equipment, infrastructure, and talent, while managing the overall business within approved budgets, with P&L approximately $95MM.• Maintained an active presence in the local community through corporate, civic, and charity events, as well as remained heavily involved in industry activities.

Dallas/Fort Worth Area

• Managed the 3rd largest volume area in USA for The Gambrinus Companies, while collaborating with Senior Executives to establish and execute a sales goal and strategy for the region, assisting wholesales in growing the volume and market share in the West Texas Region.• Developed Joint Business Plans to address market opportunities and mutually agreed upon objectives for both short- and long-term plans, as well as forecasted annual, quarterly, and monthly sales targets.• Educated the sales team of 45 with presentations of strategies, seminars, and regular meetings, assisting sales personnel in their techniques, while managing the sales team in order to maximize sales.• Developed and maintained key retail relationships in the West Texas territory and supported local chain efforts, as well as reviewed regional expenses and recommended improvements.

Dallas/Fort Worth Area

• Led, motivated, and mobilized the Sales organization to deliver and grow volume, market share, profit, and productivity targets in initiatives, while also expanding brand awareness for high-end brands across a 5-state region.• Understood the market dynamics in order to bring new ideas and solutions to grow sustainable business results as the liaison with the NYC High-End business unit, ensuring implementation of key priorities and indicatives.• Aligned wholesaler personnel on all key High-End sales and marketing plans, while managing and developing 23 employees on the High-End team to achieve regional and individual KPIs.• Allocating and monitoring the allocation of the $2MM to $3MM annual budget, as well as prepared accurate weekly and monthly depletion, goal, and activity reporting.

Oklahoma City, Oklahoma Area

• Grew A-B sales and share with key off-premise IRI chain accounts including QuikTrip, Kum & Go, Love's Travel, Homeland & Supermarket, Reasor's Supermarket, and OnCue Convenience by fostering relationships with A-B field sales and wholesaler personnel.• Provided total account management, selling-in corporate programs and brand promotions, while maintaining, facilitating, and communicating all chain plans and programs between Buyers and Wholesalers.• Directed and managed space management priorities of A-B and the account, as well as contributed to the development and management of the annual account plan and facilitated communication of wholesaler's pricing to chain account.• Maintained and oversaw budget allocation of approximately $250K for chain account execution focus and retailer entertainment, evaluating strategies/action plans against the allocated budget.

Oklahoma City, Oklahoma Area

• Managed 13MM cases in off-premise including AB, CBA, Corona Brands, and Monster products, ensuring sales/delivery aligned with retailer satisfaction by assessing and implementing procedures.• Developed sales forecasts and volume budgets, monthly projections, year-end projections, planning, as well as handled budget allocation for an annual $1MM budget.• Understood the current market trends and competitive sales tactics to assist in outreach to the local market to increase awareness and sales, while proficiently networking, building relationships with leads, vendors, and clients.• Directed, led, and motivated the off-premise Sales team of 12 to 15 individuals, improving the team's ability to turn a lead into a sale, as well as created individualized plans to improve overall team performance.• Designed and executed sales plans, strategies, proposals, contracts, and tastings, and grew the client base and secured new business, creating the culture that no client should be a one-time client, while maintaining current clientele.

Oklahoma

• Performed planning, organizing, staffing, influencing, and controlling functions to achieve operational effectiveness, as well as supervised personnel functions to maintain high operating standards for the subset of the region.• Ensured sales and share growth within the district by managing the execution of national and local marketing plans along with follow-up.• Established and achieved budget projections for the subset of the region, controlling operational expenses for profitability, while overseeing the audit function of District Managers and performing unscheduled audits.• Worked with wholesalers' sales teams to ensure superior execution at retail and to identify sales opportunities in the marketplace, as well as assessed and monitored wholesaler compliance with WEA and AOE, the AB Standards programs.

Greater Atlanta Area

• Optimized Wholesaler performance through Account Level Planning, Sales Service Strategies, and Time to Sell, while working and communicating in the market with Wholesalers to obtain and surpass Region Measurable Goals.• Assisted the Wholesalers in developing an effective sales team, structure, and sales strategy to grow volume and profits, as well as providing management with feedback.• Followed up with new business opportunities and set meetings, conducted presentations, communicated new product developments to prospective/current clients, and oversaw the development of marketing literature.

Tulsa, Oklahoma Area

Tulsa, Oklahoma Area

Bachelor Of Science - Bs, Business Management

Business Administration, Management And Operations