Randy Griffin Email and Phone Number

As the Executive Vice President of Sales & Marketing, played an integral role in developing and executing the company’s long-term strategic plans. Responsible for the corporate sales, marketing, and revenue management team working closely with the hotel teams to achieve revenue goals and drive ROI for the owners.

A vital member of the Marriott Global Sales and Marketing leadership team, providing strategic direction to area sales teams throughout the U.S for Mid-Market Corporate, Government, Affinity, and Entertainment segments. Developed and deployed innovative strategies to drive revenue and market share across all Marriott brands and revenue streams, created innovative tools and resources to support field sales. Designed and introduced value-added promotions and liaised cross-functionally to ensure execution and operational performance. Established and managed eight exclusive strategic partnerships. Led development of Marriott’s 1st portfolio-wide multicultural, lifestyle, and generational consumer sales and marketing campaigns targeting African American, Hispanic and LGBT consumers.

Managed sales and marketing for the opening of Schaumburg hotel and convention center. Provided sales and marketing leadership to eleven full-service upscale properties across Midwest, from urban landmark locations to suburban convention centers to destination resorts. Developed and deployed solutions for growing market share and revenue from current and potential accounts across all revenue streams. Defined and implemented market segment strategies in alignment with specific and unique property business goals. Instilled accountability and enabled sales leaders to optimize performance through talent management, professional development, and rewards.

Oversaw revenue generation, positioning, advertising, PR, collateral, promotions, and market research through two major renovations of Eden Roc. Provided strategic leadership for eight Renaissance properties throughout Florida. Repositioned hotel and redeployed sales team to capture high-end corporate group, upscale leisure, and luxury spa business. Implemented daily revenue maximization meetings to review group business opportunities. Repositioned spa and membership health club. Marketed and promoted a newly renovated beachfront restaurant.

THE CONTINENTAL COMPANIES HOTELS/CARNIVAL HOTELS AND RESORTS, 1985-1998 WYNDHAM MIAMI BISCAYNE BAY, Miami, Florida, Director of Sales and Marketing, 1995-1998. Coordinated and managed all sales and marketing for rebranding hotel from Omni to Wyndham. Provided sales and marketing, revenue management, and transformation initiatives. Created, identified, and developed sales opportunities and implemented sales strategies for all segments. Increased room revenues by 16% and 31% in 1996 and 1997, respectively. Oversaw Delphi Sales computer system installation and conversion to Windows. SHERATON DESIGN CENTER, Fort Lauderdale, Florida, Director of Sales and Marketing, 1992-1995. Achieved exceptional performance in increasing revenue and overall average room rate.Xanadu Beach Resort, Freeport, Grand Bahama, Director of Sales and Marketing, 1991-1992; Sheraton Key Largo Resort, Key Largo, Florida, Director of Sales and Marketing, 1987-1991; Sheraton Tampa, Tampa, Florida, Director of Sales and Marketing, 1985-1987. Led sales and marketing efforts for included properties.