Randy Hofbauer Email & Phone Number

Chicago, Illinois, US

Chicago, Illinois, US

Chicago, Illinois, US

Chicago, Illinois, US

• Plan and develop new, as well as identify and optimize existing, content - from short-yet-sweet emails or infographics to more complex pieces such as ebooks, case studies and research reports - to help demand and.
• Joined team in newly created role at the start of a major transformation of Corporate Solutions marketing department. We met our 2019 goal of generating $10 million in business before end of summer
• Plan, manage, and write emails for our Future of Work biweekly email campaign. Here, I optimize and reuse existing content for reputation-based email marketing, which determines nurtures into which readers would be.
• Plan and execute email nurture streams (five drip campaigns so far) to develop sales-qualified leads for a range of Corporate Solutions products and services. Process ranges from developing storylines and identifying.
• Developed structure of and write global reports to accompany our Future of Work research-based webinars. Reports are used as key deliverables to generate additional leads following webinars
• With product marketers and sales content manager, ideated and developed dozens of new webpages detailing Corporate Solutions products and services, using existing, optimized content, as well as creating new content to.

Chicago, IL, US

• Promoted from magazine's Senior Editor. Directed development, management and success of digital content and properties for EnsembleIQ's flagship, century-old publication - Progressive Grocer - with nearly 40K print.
• Drove strategies to increase site traffic through valuable content, incorporating SEO best practices and gating select, targeted content to increase lead generation, driving page views by 25% and increasing site users.
• Collaborated with other channel partners, content creators, software engineering team and clients to brainstorm, develop and share multi-platform content (newsletters, infographics, blogs, e-books, bios, webinars.
• With SEO strategy, pushed ranking keywords in Google up 150%, and claimed page 1 and 2 rankings for significant industry keywords, particularly Nos. 1 and 2 slots on page 1 for most-coveted industry keyword "top grocers"
• Grew traffic to content about flagship awards program by 700% in 1 year by segmenting content and performing additional Q&A with top executives, generating hundreds of leads
• Founded and managed The Content Crew, a group of content creators, software engineers, social media marketers, SEO analysts and others that work together to cross-pollinate successful digital strategies across U.S..

London, England, GB

• Guided research for and development of category- and attitudinal-focused reports to inform brands of consumer behaviors, trends, and insights impacting CPG categories. Collaborated with data analysts to size and.
• Provided consulting services on consumer insights and category/market trends for clients such as Campbell Soup Co., General Mills and other global packaged goods manufacturing giants to support strategic corporate.
• Through research discovery and subsequent report development, outlined a new strategy for cereal makers to leverage the idea of marketing cereal as a snack, not just breakfast food. This report informed major marketing.

• Developed content across print and digital platforms targeting grocery retail executives, collaborating with the editorial director to create content ideas across all platforms to resonate with readers and advertisers.
• Co-created annual Collaboration Summit event, which generated $300K in revenue its first year, bringing together retailers, manufacturers and service providers; charged with developing topics, recruiting speakers.
• Transformed weekly newsletter in late 2012 into a daily by adding four additional newsletters, each targeting a specific sector of the industry; e-newsletter referral traffic rose 116% in 2013
• Organized annual industry roundtable of retailers, suppliers and service providers to discuss a targeted pain point each year at industry’s biggest trade show; event earned $30K in sponsorship revenue annually and.

Birmingham, Michigan, US

• Managed performance and strength of content, sponsorships, digital and social media platforms for publication targeting leaders in the retail grocery space. Assigned role as sole editor overseeing all editorial and.
• Pushed website to No. 1 Google rank for search terms "private label" and "store brand"
• Developed roundtable discussion by identifying retailers, suppliers and service providers to join the panel, developing topics and questions, moderating the discussion, and developing content around this online and.

Birmingham, Michigan, US

Provided editorial content and website leadership during a time when budget and staff cuts were made across the board, with a commitment to continuous delivery of strong editorial leadership and valuable insights for the food and beverage packaging industry. Enhanced website content and developed innovative ideas to provide fresh perspectives and articles.