• Project manage internal communications strategies for key initiatives and announcements (ex: I-196 construction, Veterans Day, Nurses Week, partnership with The Rapid on Michigan Street, AirWatch app implementation, United Way giving campaign, TB/Flu clinics, Heart Month, Synergy Awards and large marketing campaigns).• Serve as a community manager for Spectrum Health’s intranet, InSite.• Support the system command center with crisis communication needs• Write, manage and moderate content for InSite.• Write memos and collaborate with leaders on targeted messaging to our employees. • Produce and host the ‘60 Seconds With…’ internal leadership video series.• Partner with marketing and outside vendors to assist in launching brand campaigns. • Partner with Human Resources on many communications initiatives throughout the year, including benefits, healthy lifestyles, employee appreciation, ACE Awards and gratefulness season. • Partner with Change Management on large-scale initiatives such as the ASCOM phone replacement for our clinical audience. • Work with third-party vendors to ensure all printed items are created, proofed and printed on time.

• Plan, coordinate and execute all in-store and off-site events, shows and local sponsorships to drive traffic. • Awarded the honor of 2014 East Regional Retail Marketing Manager of the Year among 30-plus stores in the east region. • Coordinate participation and work at offsite trade shows involving Cabela’s boats and tractors. • Serve as primary media contact for the Grandville store by handling all media requests and interviews.• Writing responsibilities for several audiences include; press releases, website event calendar content, ad content, in-store signage and weekly recaps for corporate executives. • Have built and maintained strong local media relationships for Cabela’s and have appeared on local news programs, such as FOX 17 Morning News on several different occasions. • Looked upon to train new marketing managers as Cabela’s continues to grow and open new stores.• Chosen to participate in a marketing meeting at the Cabela’s corporate office in Sidney, Nebraska in early 2015 to discuss ways to increase awareness of Cabela’s new line of compact tractors and implements. • Assisted in the grand opening of the Acworth, Georgia Cabela’s in 2014.• Oversee and manage local marketing budget and evaluate ROI on all expenses. • Helped execute all 2013 Grandville grand opening activities and have carried out each black Friday promotion since the opening of the store. Computer Skills:• Extensive knowledge of Microsoft office suite, including Word, Excel, Power Point and Outlook.• Strong knowledge of website content management systems including Site Manager. Some HTML coding.• Social media sites Facebook, Twitter, YouTube and LinkedIn.• Some video and audio editing experience. • Some experience with Photoshop and Google Analytics. • Strong knowledge of SAP and Oracle

• Service several customer accounts, processing orders of Unilever products for accuracy in regards to shipping standards and product fulfillment.• Monitor open order reports in SAP and Oracle systems, run shortage reports, promotion recaps and communicate to customers accordingly about their purchase orders.• Regularly assess orders for allocation of product and inform customers of recovery dates. • Work with Unilever transportation and warehouse teams for timely and accurate shipments of product.• Correspond with sales team with new product introductions concerning shipping weight and truckloads.

• Promoted to public relations manager following the 2009-10 season.• Served as the primary administrator for griffinshockey.com, including the oversight of content, theme, design, and management of three website re-launches. • Assisted in the planning and promotion of numerous community events.• Assisted in ticket sales and social media efforts in regards to web marketing on grffinshockey.com, helping the Griffins set a precedent for social media in the American Hockey League.• Wrote many press releases, media advisories, games stories and feature articles.• Coordinated player interviews with local media. • Conducted live intermission interviews with players on the arena video board during each home game.• Served as assistant editor for the Griffins’ media guide, performing research and writing player bios.• Wrote game notes and maintained stats for all Griffins home and road games• Hired and supervised public relations interns.• Wrote feature stories for AHL on the Beat.