Randy Bowman Email & Phone Number

Website specializing in home theater seating and related accessories.

• Development and Administration of social media sites: Twitter, Facebook, and YouTube• Develop content for social media sites including blogs, product and feature videos, and shopping guides • Coordinate public relations through external firm• Create and execute advertising plan for Berkline Factory Store• Along with senior management, Corporate Brand strategy• Oversee the development of marketing materials• Coordinate the development of product support literature • Art direction for product photography• Develop, maintain, and update company web sites • Develop product training materials• Direct raw footage filming of products for TV commercials• Develop quarterly promotions and product advertising campaigns including development of TV and radio commercials, newspaper, circulars, direct mail, web banners and in-store POP• Supervise Marketing department staff. Areas include order entry and fulfillment, swatch development and production, photography, and graphic design

• Supervise and Art Direct staff of Designers, Account Reps, Print Coordinator, and Copywriters• Manage in-house prepress operation • Responsible for production and quality assurance processes • 1998 - operated department as stand alone ad agency (zero budget) • Macintosh Systems Administrator