Randy Hardy Email & Phone Number

New York, Ny, Us

New York, Ny

June 2013 - Present: locr Personalized Maps - North American RepresentativeAre you driving your customers Marketing Campaigns to higher response rates?locr personalized maps improves the success of your campaigns because it visually connects the customer with your message. The science of Infographics delivers higher response rates on your direct mail, email and video programs. Better targeting can deliver a 20 - 30% lift and often times more than offsets our cost, driving a lower project cost, with higher returns.www.locr.com

New York

Senior Consultant providing Analysis and Strategy services.

Northeast Us Public Sector

Public Sector (State or Departmental CIO’s) for Enterprise Customer Communication Management Software and Professional Services. Composition tool driven by databases. Operated in a highly matrixed organization with a 12 – 18 month sales cycle. Messaging technologies that communicate complex data and analytical information into concise and meaningful documents that drive action and compliance utilizing Boolean logic that speaks to each individual in their language and content presentment preference.

Us

Consultant with expertise on a variety of client challenges: Rebuilding US Market for European ECM/BPM firm and developing SaaS strategy. Project Management Software for another European firm; $ 100mm Private Equity buyout of a Public firm; International Print firms; Market Advisory firm; Financial Print Firm Best Practices and BPR; Lead Generation firm; Professional Speaker engagement for Xerox in South Africa, Argentina, Chile and Mexico. Recruited and accepted into Gerson Lehman Group Councils, an Independent Research Advisory Firm to the VC and PE Industry; Advised: Bain Capital, Equity Group Investments, Ziff Brothers Investments, Friess Associates, JMI Equity and TA Associates.

Macro 4 is a Public Software firm listed on the London Stock Exchange. The company has two Divisions; a document centric division that helps customers’ manage mission critical printing and archiving and a division that creates tools to help customers manage their mainframe usage and testing. I took a small, disorganized team that had not succeeded for five years and refocused and emphasized their best qualities. Left after a short tenure due to a strategic change.Key accomplishments:• Quadrupled the pipeline in six months• Introduced new products from Europe to energize the Market• Analyzed and refined Strategy to emphasize differentiators• Developed go-to-market and recruitment plan to exceed Corporate Goals • Full U.S. responsibility for Sales, Marketing, Professional Services, Support and P&L

Founded the US Market for a French firm in the Electronic Document space and landed substantial Customers and OEM’s in enterprise high volume, mission critical software. Started as external consultant until VC investment, then built the organization and managed full P & L.Key accomplishments:• Launched US Market with sale to BellSouth, which enabled VC Investment, ultimately totaling approximately $ 17mm• Created a substantial player against well funded and established competitors• Recruited and hired staff, set-up systems, developed Product requirements• Developed strategy and “relaunched” after Tech bust and Management changes• Met with Analysts and VC’s• Transitioned Strategy from a Tool Vendor selling at low value to Enterprise at 5x values• Built and managed partners and alliances

Founded the firm to Arbitrage custom print and advisory activities to companies. Leveraged my knowledge base to technology and its' impact on the Document processes affecting Enterprises.Developed large accounts, such as Liz Claiborne in the Footwear Vertical. Sold the business to focus on Technology.

International Business

Accrued 64 credits with a GPA of 3.2.

Aeronautical Science

Accepted Academically