*Responsible for creating retail, marketing, brand and licensing strategies for IMG clientele of personalities, athletes and brands.*Directly managed relationships for the following IMG clients; Chevron, GNC, Dole, and Chicken Soup for the Soul. *Directly responsible for building Chevron/Texaco into a licensing program of 18 licensees bringing in close to 2 million dollars in licensing revenue globally.*Directly responsible for building GNC into a powerful name in the category of home appliances. GNC blenders, juicers and food processors will be launching in most major retailers in 2011.*Directly responsible for creating a multi million dollar food program under the Chicken Soup for the Soul brand. Food in all categories will be launching in 2011.*Directly responsible for Dole's first licensed apparel deal in their 160 year history. Apparel will launch in all major stores spring 2011. Appliances, kitchen houseware and accessories will secure the brands place in these categories in 2011.*Responsible for generating global revenue for IMG clients World's Strongest Man, PGA Tour, X-Games and Arnold Palmer.

Responsible for working with clients of largest licensing agency in the world, withover $7 billion in annual revenues, including Fortune 500 companies, specializingin sports/athletes, public personalities, fashion, and consumable brands.< Manage key clients, and develop new business, including travel to Asia and Europeto spearhead new business development and negotiate deals.< Achievements for key clients: Added 13 Volkswagen licensees in toys, collectibles,and bicycles with over $2 million minimum guarantees; developed over $2.5 millionin minimum guarantees for GNC from licensees in digital health, wellness, andfitness items, beverages and drink mixes, and kitchen appliances; added 23 globallicenses for the Chevron/Texaco; Rolling Stone Magazine programs worth $1.5mminimum guarantees for audio, wine club, apparel collection, and music CDcompilations. Other major clients/deals include: ESPN, Jel Sert Brands, FrenchBull, Arnold Palmer, X-Games, Louisville Slugger, Maxim, Dole.< Serve as liaison among IMG’s domestic/foreign offices, clients, and licensees;facilitate contract negotiations, payments/royalties, marketing decisions and creativemanagement of assets, and proactive clearing of any third-party participation.

* Responsible for creating retail strategies to build the UFC (Ultimate Fighting Championship), the WEC (World Extreme Cagefighting).* Identified top category global licensing partners and signed 14 licensees, generating nearly $8.8 million in guaranteed revenue and almost $10 million in royalties. * Managed relationships with fighters, retailers and UFC. Participated in development of a merchandise agreement for players, signing 140 fighters. * Built a back-to-school program for over 700 JC Penney’s stores, involving launching UFC “Hot Zones” in the Young Men’s departments, supported by multi-million-dollar advertising campaign in print, circulars, on television and online, creating millions of new impressions for the brand. * Developed Branding Program * Negotiated and launched UFC licensing programs around the world. * Created an authentication hologram sticker for all official UFC licensed products globally to prevent counterfeiting and IP piracy.

of Licensing and Merchandising< Created retail strategies to build the UFC (Ultimate Fighting Championship), theWEC (World Extreme Cagefighting), andPridebrands globally, involving developingthe company’s first branding style guide to build continuity among their brands,designing marketing programs to stimulate growth, and representing UFC at globaltrade shows.< Identified top category global licensing partners and signed 14 licensees,generatingnearly $8.8 million in guaranteed revenue and almost $10 million in royalties.Negotiated licensing agreements with Jakks Pacific for action figures and playsets,Topps Trading Cards, DK Publishing, as well as major category licensees incollectibles and memorabilia, back-to-school supplies, home furnishing, apparel,hard line products, novelty items, and gaming.< Managed relationships with licensees, IP owner, and retailers, and facilitated crosspromotions among licensees, fighters, and retailers. Participated in developmentof a merchandise agreement for players, signing 140 fighters.< Built a back-to-school program for over 700 JC Penney’s stores, involving launchingUFC “Hot Zones” in the Young Men’s departments, supported by multi-million-dollaradvertising campaign in print, circulars, on television and online, creating millionsof new impressions for the brand.< Negotiated and launched UFC licensing programs in the United Kingdom andIreland, Brazil, Canada, Mexico, and the Philippines, including a back-to-schoolprogram with a 58-store Brazilian chain similar to Office Depot.< Created an authentication hologram sticker for all official UFC licensed productsglobally to prevent counterfeiting and IP piracy.

Developed and implemented licensing programs for tie-ins to company’smovies and television programs, including apparel and accessories, foodproducts, electronic and board games, toys and figurines. * Strategized individual tie-in licensing programs, including $6 million for Shrek the Third, as well as programs for Bee Movie, Over the Hedge, among others, directing project size, categories of products, and launch timing. * Sourced licensees, managed relationships, negotiated royalty contracts, planned and approved promotions. Key licensees included: Pez, Skechers, Armitron, Hanes, Fruit of the Loom, Radio Shack, Mattel, and Hasbro. * Managed contract terms and schedules, working closely with Marketing and Financial departments to ensure compliance. * Hired, trained and motivated three management-level direct reports.

Developed and implemented licensing programs for tie-ins to company’s moviesand television programs, including apparel and accessories, food products,electronic and board games, toys and figurines.< Strategized individual tie-in licensing programs, including $6 million for Shrek theThird, as well as programs for Bee Movie, Over the Hedge, among others, directingproject size, categories of products, and launch timing.< Sourced licensees, managed relationships, negotiated royalty contracts, plannedand approved promotions. Key licensees included: Pez, Skechers, Armitron,Hanes, Fruit of the Loom, Radio Shack, Mattel, and Hasbro.< Managed contract terms and schedules, working closely with Marketing andFinancial departments to ensure compliance.< Hired, trained and motivated three management-level direct reports.

* Developed consumer licensing business, involving soft/hardline categories, gaming and lottery initiatives which brought in over $4 million, including the King Kong lottery which resulted in millions of impressions; a $25 million toy and automotive program for the Fast and the Furious franchise; and the $16 million Scarface products line. Designed $1 million retro apparel licensing program for 40+ titles.* Created licensing opportunities in new vectors, including automotive, amusement arcade, and hospital/medical industries.