Vice President Of Licensing
Current*Responsible for creating retail, marketing, brand and licensing strategies for IMG clientele of personalities, athletes and brands.*Directly managed relationships for the following IMG clients; Chevron, GNC, Dole, and Chicken Soup for the Soul. *Directly responsible for building Chevron/Texaco into a licensing program of 18 licensees bringing in close to 2 million dollars in licensing revenue globally.*Directly responsible for building GNC into a powerful name in the category of home appliances. GNC blenders, juicers and food processors will be launching in most major retailers in 2011.*Directly responsible for creating a multi million dollar food program under the Chicken Soup for the Soul brand. Food in all categories will be launching in 2011.*Directly responsible for Dole's first licensed apparel deal in their 160 year history. Apparel will launch in all major stores spring 2011. Appliances, kitchen houseware and accessories will secure the brands place in these categories in 2011.*Responsible for generating global revenue for IMG clients World's Strongest Man, PGA Tour, X-Games and Arnold Palmer.