Randy Reyes Email & Phone Number

College Station, Tx, Us

College Station, Texas

Develop the overall annual strategic marketing plan aimed at generating awareness of The Association’s work and impact.Work with cross-functional teams to develop marketing strategies to support programs within The Association (i.e., Fundraising, Development, Former Student Programs, Campus Programs, Aggie Ring Program, etc.) in an effort to further their reach to the Aggie Network.Lead The Association’s partner and sponsorship program aimed at delivering additional revenue… Show more Develop the overall annual strategic marketing plan aimed at generating awareness of The Association’s work and impact.Work with cross-functional teams to develop marketing strategies to support programs within The Association (i.e., Fundraising, Development, Former Student Programs, Campus Programs, Aggie Ring Program, etc.) in an effort to further their reach to the Aggie Network.Lead The Association’s partner and sponsorship program aimed at delivering additional revenue streams through the acquisition of new partners.Lead all video production for The Association to be used on various channels and platforms (i.e., AggieNetwork.com, Association social media channels, strategic marketing efforts, etc.).Provide oversight for the graphic design program and ensure communications between the graphics team and collaborating partners (internal and external).Work with reporting staff and provide oversight for the photography, apparel, promotional item and digital display programs.Manage content updates and operations of all exhibits in the Clayton W. Williams, Jr. Alumni Center.Administer and maintain The Association’s brand standards across all communications channels, including print, web, and signage.Maintain the integrity of The Association of Former Students’ brand, logo and trademarks.Ensure the proper use of all Texas A&M University and Aggie Ring trademarks within the organization and by affiliate organizations.Appraise, coach, and motivate the Marketing and Creative Services team and foster a team environment of selflessness, trust, respect, innovation, professionalism and excellence.2020 Nominee for American Marketing Association Non-Profit Marketer of the Year Show less

Rellis Campus

Adjunct professor at Texas A&M University Corpus Christi within the RELLIS Academic Alliance, which provides exceptional educational experiences to students interested in pursuing two and four year degrees from either the Blinn College District or an Texas A&M System regional university.Courses: Social Media Marketing; Entrepreneurial Marketing; Principles of Marketing

Houston, Tx

Clients: CHI St. Luke’s Health (formerly St. Luke’s Episcopal Health System); The 100 Club; Mitsubishi Caterpillar Forklift America, First Victoria National Bank; Broadway Bank; Q2ebanking; Harris County Public Health & Environmental Services; Pinnacle Financial Strategies; Tony’s Prostate Cancer ResearchManaged advertising efforts for seven hospitals within the CHI St. Luke’s Health system, including the coordination of over 500 individual projects with an annual budget of… Show more Clients: CHI St. Luke’s Health (formerly St. Luke’s Episcopal Health System); The 100 Club; Mitsubishi Caterpillar Forklift America, First Victoria National Bank; Broadway Bank; Q2ebanking; Harris County Public Health & Environmental Services; Pinnacle Financial Strategies; Tony’s Prostate Cancer ResearchManaged advertising efforts for seven hospitals within the CHI St. Luke’s Health system, including the coordination of over 500 individual projects with an annual budget of $250,000+.Acted as lead on customer communications program for 100+ financial institutions within Pinnacle Financial Strategies’ overdraft protection program.Oversaw the advertising efforts for The 100 Club, a non-profit organization that benefits the dependents of fallen law enforcement officers and firefighters, with an annual budget of approximately $100,000.Managed the production of video presentations for Mitsubishi Caterpillar Forklift America’s annual conferences.Planned and managed the rebrand of Pinnacle Financial Strategies, which resulted in a new logo and brand standards for the organization.Coordinated the development and production of collateral material for Tony’s Prostate Cancer Research’s fundraising efforts, which to date had raised over $4.3 million to support the effort. Coordinated all advertising and marketing efforts for First Victoria National Bank’s 34 banking centers with an annual budget of $100,000+.Developed and managed all social media efforts (Facebook and Twitter) for Broadway Bank and their 38 banking centers.Planned and managed the redevelopment of Harris County Public Health and Environmental Services website over a three-month period.Managed the development of a template customer communications program for Q2ebanking’s online banking program. Show less

New Orleans, La

Clients: Louisiana Office of Tourism; Louisiana Dairy Industry Promotion Board; New Orleans Jazz & Heritage Festival and Foundation; New Orleans Multicultural Tourism Network; New Orleans Tourism Marketing CorporationDirected yearly strategic planning process, generating an annual budget between $300,000 and $1 million+. Supported the development and coordinated the marketing of Louisiana’s African American Heritage Trail, which generated $3 million+ in public relations and was… Show more Clients: Louisiana Office of Tourism; Louisiana Dairy Industry Promotion Board; New Orleans Jazz & Heritage Festival and Foundation; New Orleans Multicultural Tourism Network; New Orleans Tourism Marketing CorporationDirected yearly strategic planning process, generating an annual budget between $300,000 and $1 million+. Supported the development and coordinated the marketing of Louisiana’s African American Heritage Trail, which generated $3 million+ in public relations and was featured in media, such as the New York Times, CNN.com, and ABCNews.com.Coordinated four live broadcasts of the Steve Harvey Morning Show, reaching 7-million+ listeners each year and achieving $1 million+ in media coverage.Planned and executed five media familiarization tours to promote Louisiana tourism, resulting in millions of dollars in media coverage in magazines, websites and television.Supported and coordinated public relations efforts following Hurricanes Katrina and Rita, resulting in $100,000+ in print and radio PSA placements, as well as interviews for tourism spokespersons.Managed production of creative materials for clients’ media campaigns, including placements in Black Enterprise, Essence, Ebony, Latina, Hispanic Magazine, Hispanic Trends and Pathfinders Travel.Supported focus groups in three major cities to test campaign advertisements and gather research insights for future strategic planning.Coordinated the development and production of collateral materials for the New Orleans Jazz & Heritage Festival and Foundation’s annual Gala.Assisted in development of multiple Requests for Proposals, resulting in successful client contract renewals. Show less

College Station, Tx

Coordinated the development of a new company website by researching competitor website trends, creating a new design and compiling a website manual.Maintained marketing campaigns by creating and revising sales literature and distributing product information to prospective clients.Researched a broad variety of industry needs and trends to identify new and emerging markets.Maintained the market research process for the national tradeshow sales division.

Master Of Science, Marketing; Consulting

Bachelor Of Business Administration, Marketing