Mistress delivers world-class craftsmanship in the field of design, film and visual arts. We strive to be home to the finest digital artists, designers and creators in South East Asia. Brands: Janji Jiwa Group, Netflix, LEGO, Far East Organization, Stiebel Eltron, Unilever, COMPLEX, BCA, DGW Group, Procter & Gamble, Heavenly Blush.

• Worked closely with country director and the rest of corporate affairs team to create Shopee's platform idea, #ShopeeAdaUntukSemua and #ShopeeAdaUntukUMKM.• Structured a group of multi-disciplinary creatives with social, tech and advertising capabilities all under one single department to manage few key stakeholders, from Corporate Affairs, Marketing Project, Event, PR, and Shopee Video.• Strategized and led content production for all MSMEs stories for #ShopeeAdaUntukUMKM initiatives, notably: Shopee Java in Paris featuring Ghibran Rakabuming and Anggun, Shopee x Solo Technopark.• Launched Shopee's two sub brands, Shopee Pilih Lokal and Shopee Barokah. Redesigning the brand identity and UI/UX.

• Working closely with the marketing director to initiate, strategize and produce creative assets or activities for any marketing push for Indonesia market.• Leading and growing the in house agency team of over 50 creative professionals.• Leading the production of all Shopee Indonesia creative assets throughout 2019 - 2020.• Won the first metal (bronze) at Citra Pariwara for Shopee.

• Co-founding and co-leading the in house creative agency team to produce creative communication materials in both offline and online channels.• Leading the production of creative assets for Shopee's biggest campaigns in 2018 , from 11.11 to the 12.12 featuring Global K-Pop Star, Blackpink, in South East Asia.

• Handled Nestle, Audi, Safeguard.• Launched the Safeguard for Kids for China Market• Launched the new Audi A8 in Singapore.• Led the brand design for Audi Brand Experience 2018.• 1 Silver CCA 2018 for Hairjack

• Regional creative for Head & Shoulders (SEA & IMEA) • Produced campaigns with celebrities including Sandara Park (KR), Ranveer Singh (IN), Mario Maurer (TH).• Pitched and won agoda account, created brand's first platform idea and rolled out 3 successful campaigns for the region.• Silver Lion and Graphite Pencil for Burnt at Cannes & D&AD 2016• 4 Gold, 3 Silver and 3 Bronze for Burnt at CCA 2016

• Worked across Unilever brands (Pepsodent, Wall's, Rexona, Breeze) for SEA market, Heineken Thailand, Mercedes Benz Thailand.• Part of the team that won regional Brand's Essence of Chicken regional account.

Is an independent designer. Worked on some brand identity projects, most notably The Baywalk Shopping Arcade by Podomoro Group, Mal Taman Anggrek, and British Council.Supported Iris Indonesia to win Grand Prix and their first-ever Citra Pariwara Digital Agency and Advertising Agency of the Year in 2013.

Corse Design Factory is a collaborative design studio that offers multi faceted design services that are unbound by scale or discipline.

Worked on several local and regional TV commercials. Most notably, Biskuat (Tiger Biskuit) for Indonesia, KFC Malaysia, Garuda Indonesia, Perodua Malaysia, and Sprite 3G Pakistan.