Channel Strategy Analytics - April 2023 to till date• Introduced the process of quality, quantity sales trend with High NCR & Contribution market and designed SOP for Institutional Sales for PAN India Operations.• Network analysis – Almost 10441 Institutional Customers out of which 566 National Key performance analysis & enhance their monthly lifting & gap.• Participated in the new process development & updated the team on the gap to enhance reach and extraction in Sales in High Contribution market to increase contribution revenue from 112 Cr/month to 124 Cr/month.• Regularly expressed due diligence of exceptional Price Validation, extension of validity, and Credit Limit, Key metrices at stipulated time to help drive the business & enhance extraction.• Conducted one-on-one analysis to find out the gap to increase the Blended Cement Sales in different parameters and generated opportunities from the Project database for Cement Sales.

Channel Development Lead: April 2016 to March 2023• Analyze and develop perspectives on Channel Development financials by expand reach & extraction.• From 2016 to 2019 strategized exponential growth in Trade Sales as Channel Development Lead focusing on new Dealer & Sub Dealer appointment to enhance reach & extraction, 490 New Dealer & 1459 Sub Dealer added 9% growth of volume share.• Premium Product Konark & Dalmia DSP share increases from 0% to 43% in Odisha Market with additional 1.28 Cr revenue per month.• Focusing on High Contribution Revenue market increases Sales in Plant proximity Districts.• Geographically gap in Taluka level to appoint new Dealer & Sub Dealer to enhance sales & go to market strategy.• Implemented direct incentivization & credited the scheme direct to sub dealers to attract them towards Sales which motivated & increases revenue growth of 6% in next month onwards.• Develops Channel relationship with Gold, Dimond & Platinum Dealer & converted their tier.• Special focus on Credit exposure & utilization of the Dealers for smooth operation of their business.• Monitor PJP, Mobile APP usage, and Non-Lifter for immediate action for revival.• Expand the network with proper KYC and coordinate with MDM to open new dealer and sub-dealer appointments, as well as revive dormant accounts.• Closely monitor trade incentives from account calculation till disbursement.• Coordinated for updating of SD, CL & master data for Customer Hygiene

Central Sales Administrator for Institutional Sales from Dec 2013 to March 2016• Assisting and supporting the Head of Institutional Sales (IS-East) in day-to-day operations.• Maintaining, reviewing, and coordinating prices across all operating states.• Ensuring relevant management information is captured and analyzed properly to assist the Head of IS in decision-making.• Always analyzing and mitigating the organization's risk exposure in credit business.• Serving as the single point of contact for all data management and support that the IS team requires for systems and processes.• Handling all internal audit queries throughout my tenure and working on the ATRs as well.• Always analyzing customers or third-party agents on various attributes like monthly lifting, balance confirmation, and account reconciliation for smoother operations.

As Location Head, Anandpur since Nov’12 to Dec’13• Responsible for making the location as a profit-making unit by looking after the Teams concerned with Sales, Collection, Store and Accounts along with Engineering of the location.• Responsible for net growth in CATV customer along with revenuer & responsible for weekly Store & Accounts audit, Pay Channel Management & recruitment process and overseeing the supervision of staff at the designated location.• Daily tracking of Service indicating the number of subscribers affected, Send Back Complaints with SLA adherence• Implementing the Internal Training, Employee Engagement, and Events according to the planned schedule.

API Lead Bhubaneswar July 2007 to Oct 2012• Responsible for fulfilling the entire Post-paid Acquisition of Bhubaneswar Cluster like business acquisition, including analysis of CAF Pendency & Barring details.• Responsible the first three bills (NAPp) for the cluster and reviewing the Address and Credit process to minimize unpaid customers and churn.• Managing all escalations and complaints of the Retail & Direct Sales Team related to fraud usage, AV negative, and credit-related phone barring and its restoration.• Maintaining the quality of service as mentioned in the SLA guidelines.• Training the Distributor, CP, and 3rd Party vendors for the new acquisition processes as per rollout.• Responsible for root cause analysis & elimination, process adherence, and TRAI compliance.

• Leading, guiding, and motivating the team to achieve organizational goals.• Guiding the team to establish our brand in an ethical way.• Focused on improving primary and secondary sales in specific areas of operation and targeting doctors.• Guided the team in selecting proper customers to enhance our business plan.• Planning and implementing business strategies to drive revenue and profitability

• Ensuring product availability at pharmacies and targeted doctors to generate prescriptions• Creating sales plans and projections for primary, secondary, and tertiary markets• Achieving sales targets and expanding the customer base to include more core doctors

Johnson & Johnson (OTC Division)- Sales Executive Nov 1999 to Dec 2002• Effectively handling customer relations, sales promotions, and campaigns• Effectively carrying out OTC campaigns, merchandising activities• Sales planning and projections (Primary and Secondary)