Ranjan Kumar Email & Phone Number

New York, New York, United States

New York, New York, United States

Bengaluru, Karnataka, India

Bengaluru Area, India

Built Marketing Mix Modeling using ML techniques end to end involving from data gathering to model building & actionable recommendations to estimate & maximize MROI for campaigns across channels for major telecom client.Tools Used: Python, R, SQL & Power BIML & Statistical Modelling Techniques Used: Market Mix Modelling & Optimization, Simulated Annealing, Bayesian Belief Networks, Random Forest, Boosting, Artificial Neural Network, DNN, Ridge & LASSO.

Bengaluru Area, India

Gurgaon, India

Project Title : Machine learning based MROI modelling (BBN)- Worked on the project for the Client to build Marketing Mix Model.- Applied five different machine learning algorithms i.e. Recursive feature elimination, Genetic algorithm, Simulated Annealing, Selection by filtering & Forward Subset Selection for feature selections out of total available Features.- Build a Bayesian Belief Network (BBN) for finding out the interaction of different marketing activities with Sales and with other marketing activities.- Made the model dynamic to give the direct and indirect contribution of each marketing activity for the incoming month data using conjugate prior.

Ahmedabad Area, India

1. Designed an algorithm for mathematical model for our project which calculates the dynamics and kinematics of the aircraft at any point during the trajectory and coded it into MATLAB.2.Data Analysis ,Extraction & Filteration according to our needs using different filters in MATLAB & C++.3.Simulated different dynamics model and animated the trajectory in MATLAB.4.Worked on optimizing the path trajectory and aircraft model under various constraints to maximize the Electric power and designed an algorithm for it .

Mumbai Area, India

1.Identify potential new retailers to reach out to for business development activities (across multiple categories)2.Sign up new retailers through phone calls, in-person meetings and presentations3.Initiate, build and maintain relationships with brands and retailers4.Create ,analyse and generate data analytics reports for merchant partners5.Build and maintain relationships with clients that include ongoing data-driven sales consultation and support.

Master Of Science - Ms, Mathematics And Statistics

B.S.-M.S Dual in Mathematics And Scientific Computing. Minor in MBA

12Th, Cbse Board (Pcm), Pcm, 88.4%

10Th,Cbse Board, Aissec, 9.4/10