●Led end-to-end operations in lighting, covering sales, channel management, market research, product development, and business planning.●Cultivated strong relationships with channels, influencers, architects, interior designers, and key accounts.●Aligned strategies with key business factors, including sales value, product focus, and gross margin.●Ensured effective site mapping and product specification to drive conversion targets.●Amplified market shares by promoting secondary business aspects like Brandstore, SIS, and Deco-Retail.●Established and managed an efficient dealer network to exceed sales targets.●Owned category-wise channel appointment processes and drove counter share enhancements.●Recruited, mentored, and trained field teams, identifying and addressing performance levels.●Oversaw key metrics such as collection period, inventory reduction, and MIS.●Coordinated seamlessly with local support teams for smooth operations and market commitments.

• Spearheading entire gamut of operation for lighting in Pune & ROM• Responsible for Sales Planning, Channel Development & Marketing Strategy implementation.• Supervised, managed and facilitated job duties to 10 teams of installers while simultaneously • Generating new accounts, maintaining existing accounts and addressing customer concerns.• Educated employees on new products, customer service strategies and regulation changes in industry.• Coached, Mentored key Representatives to take on additional responsibilities as "Product Line Champion" for the region resulting in increased productivity.• Cultivated a strong repeat customer base that generated 40% of my planned sales.• Rendering Services as:o Profit Centre Head for the region w.r.t distribution cost of the regiono Business Head to drive a customer focused organization• Making Strategies for Channel Development, to get information about Competitors movement & Brand awareness.• Analyzing competitor activities by keeping abreast of market trends & competitor moves on pricing, schemes, product launch, meets & greets etc. on regular basis. • Appointment of Prime Partners, Satellite Prime Partners, Distributors & Dealers for trade & project business.• Establishing retail network to promote trade products in the market as well as planned sales growth.• Proper planning to make a scheme for retailers, Diamond Counters and group working for successful implementation.• Preparing & maintaining various reports related to Sales, Query Generation & Implementation and submitting the same on time to HO for critical decision making.• Defining and following up for weekly & monthly targets and objectives.• Evaluating performance of sales person & monitoring retailer’s sales and accordingly implementing effective strategies to maximize sales and accomplishment of revenue and collection targets.

• Sales Planning, Channel Development, Brand Building, Management of Project specifiers• Appointment of Franchise Partner, Distributors for decorative and utility business.• Establishing retail network to promote utility products in the market as well as planned sales growth.• Proper planning to make a scheme for retailers, SIS and group working for successful implementation.• Frequently visiting and giving presentation about company, Brand and products to the Architects, Interior Designers, Electrical Contractors, Builders, and Project Managers etc.• Maintaining relationship with Architects, Interior Designers, Builders, Project Managers and Dealers.• Establishment of Tisva brands in electrical markets for brand visibility.• Facilitated in implementing sales programs & strategies to develop new business by focusing on premiumness of brand TISVA.• Analysing competitor activities by keeping abreast of market trends & competitor moves on pricing, schemes, product launch, meets & greets etc. on regular basis. • Preparing & maintaining various reports related to Sales, Query Generation & Implementation and submitting the same on time to the reporting manager for critical decision making.• Defining and following up for weekly & monthly targets and objectives.• Taking care of services providing to the customers by our technical team.• Visiting to client site for proper requirement and Lighting Design Solutions. • Handling of a team which includes sales promoter, DSP, LAS, TSI & technical persons.• Helping of team by finishing their pipeline inquiries into final deal.• Boosting the team energy by solving their different problems in weekly meeting.•Taking care of all daily, weekly and monthly report preparation to fulfill Top Management requirements.• Evaluating performance of sales person & monitoring retailer’s sales and accordingly implementing effective strategies to maximize sales and accomplishment of revenue and collection targets.

•Facilitated in implementing sales programs & strategies to develop new business by focusing on brand.•Managing marketing of products in the domestic market and implementing aggressive sales strategies to support existing and new market segments.•Analysing competitor activities by keeping abreast of market trends & competitor moves. •Coordinating with clients throughout the project and creating new client database•Ensuring customer satisfaction by achieving delivery & service quality norms. •Taking care of project; preparing Business Development Plan as well as Work Plan •Defining and following up for weekly & monthly targets and objectives.•Creating new Dealers and Distributors; establishing network and maintaining good relationship with Architects, Interior Designers, Builders, Project Managers and Dealers.•Frequently visiting and giving presentation about comp. and products to Builders, Project Managers, Architects, Interior Designers•Taking care of services providing to the customers by our technical teams.•Visiting to client site for proper requirement and products suggestions. •Handling of a team which includes ASM,Sales Executives and technical persons•Helping of team by finishing their pipeline enquiries into final deal.•Boosting the team energy by solving their different problems in weekly meeting.•Training the team time to time about customized products and technical aspects to make a difference impact to client.•Networking with financially strong and reliable dealers resulting in deeper market penetration and reach•Evaluating performance & monitoring dealer’s sales and marketing activities•Monitoring sales and marketing activities; implementing effective strategies to maximize sales and accomplishment of sales and collection targets•Managing change and driving new initiative at dealer network in line with strategic plan set

• Maintaining and increasing sales volume • Reaching the targets and goals set for territory • Establishing, maintaining and expanding customer base • Servicing the needs of existing customers • Increasing business opportunities through various routes to market • Setting sales targets for individual reps and your team as a whole • Recruiting and training sales staff • Allocating areas to sales representatives • Developing sales strategies and setting targets • Monitoring team's performance and motivating them to reach targets • Compiling and analyzing sales figures • Possibly dealing with some major Key accounts • Collecting customer feedback and market research • Reporting to senior managers • Keeping up to date with products and competitors

●Developed growth strategies and comprehensive plans.●Managed and nurtured relationships with existing clients.●Successfully expanded the client base.●Possessed in-depth knowledge of business products and their value propositions.●Crafted persuasive business proposals.●Skilled negotiator with stakeholders.●Identified and mapped business strengths aligning with customer needs.●Conducted research to discover potential business opportunities and income streams.●Kept abreast of local industry trends.●Proficient in drafting and reviewing contracts.●Maintained a record of successes and areas needing improvement.●Managed a team of two as direct reports.

Sales Enthusiast | Relationship Builder | Marketing Maverick●In my initial role, I honed my skills in identifying promising sales leads, pitching products and services, and mastering the art of client negotiation.●I excelled in maintaining strong relationships with existing customers and was proactive in reaching out to potential clients, using email and phone to establish connections that led to fruitful meetings.●I also had the opportunity to shape marketing initiatives, attend industry events and conferences, and contribute to the growth of the organization.●Furthermore, I had the privilege of providing valuable training to employees, ensuring they were well-equipped to serve our valued customers.