Head of Marketing and BD, UK while maintaining responsibility for one of the Firm's eight International Groups.Working with the International management team for the Marketing Department and the UK Management team, provide strategic direction and business planning support for the UK business, ensuring the preparation and delivery of effective, dynamic marketing action plans designed to achieve the UK business. Provide leadership to the UK-based marketing professionals and ensure that the UK team is aligned with the firm's objectives and brand messages.

Head up the marketing division for two of the eight global practice groups of the firm. Responsible for managing cross border marketing and business development programmes across EMEA and Asia-Pac:• Successfully applied BD strategies including cross-sharing, targeting and lead generation and key client programme initiatives to drive client acquisition and retention activities • Proactively worked with key stakeholders across the globe to identify hot topics and launch 4 thought leadership campaigns to elevate the Group's brand and attract new revenue streams• Instrumental in driving the sector strategy within the Groups and creating order in the way the group goes to market with its sector proposition• Provide consultative direction and involvement on pitch opportunities • Key account manager for a global technology account which saw an increase of billings of 91% from April 2012 to April 2015• An eye for financial detail to seek out client opportunities, manage budgets and deliver against strategic priorities• Confidently apply the full marketing mix; communications and BD planning to achieve maximum return across all channels and media, while effectively segmenting and targeting audiences• Line management and upward management with proven ability to build trust and uphold advisory role with senior members of the firm

With the ultimate goal of utilising business development and marcomms skills to devise marketing campaigns and bring them to life, successfully executed across the country by consulting and collaborating with fee earners.• Demonstrate leadership in identifying growth markets and recommend, via strategic planning, approaches to increas the firm’s profile and market share of those markets• Responsible in driving the creation, execution and analysis of marketing programmes across the country within budget and timeframe• Successfully co-ordinate business development / targeting to improve group’s presence across Europe• Management of group-specific pitch opportunities. This includes; production of pitch document; preparation / rehearsals of presentations and debriefs / client reviews• Build awareness and create demand for Eversheds services and key solutions to senior executives and business decision makers• Develop relationships throughout the organisation to identify key growth opportunities with cross-functional teams• Deliver roadmap for the web site with expertise on SEO and pay per click initiative• Offer training and consultancy to the Group on Client Relationship Management, thought-leadership, sales and pitch project management• Raise PR profile through national and regional press, devised competitor analysis programme and line management responsibilities

Reporting to the Managing Director, this was a senior role developing marketing strategies with the board then executing through a finite budget and a small team. Marketing played a key role in the organisation; driving the business forward with the delivery of strategic marketing projects and increasing brand awareness through an ever competitive industry was paramount.• Working with sales teams; generate double figure qualified leads from end-to-end marketing campaigns• Driving 10:1 return on investment from funding received from 3rd party vendors• 3 pieces of high profile press coverage, per month; raise brand positioning within the market place• Redevelop website and introduce SEO strategy to generate new opportunities over the web• Formulating the strategy and marketing of the business and each of the business units; Microsoft, Cisco and Managed Services• Key stakeholder in the commercial aspects of Marketing e.g. develop pricing and product/solution development• Drive CRM strategy into the company and overlook the development, implementation and management• Achieved three industry awards on behalf of Lynx in one-year• Responsible for all campaigns; the strategic planning, implementation and analysis of comprehensive acquisition and retention marketing strategies both on and off line to the B2B market• Management of the Telemarketing team, Events Manager, Marcomms Manager• Market the company’s solutions and services by developing collateral; brochures, adverts and flyers• Managing work through department heads and third party agencies • Deliver ROI; breakdown of funding for marketing projects, this includes ROI for partners