• Develop and manage digital marketing Strategy for In-House and Client Projects• Continually work on the Search Engine Optimization of the websites• Perform competitive analysis and identify gaps in our content or areas of improvement in our web design• Implement link building strategies and manage backlinks to build online authority• Write and optimise content for the website and social networking accounts such as Facebook and Twitter• Write for blogs, web pages, social media, Newsletter, slogans, and video script• Track and analyse website traffic flow and provide regular internal reports• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion• Create online banner adverts and oversee pay per click (PPC) ad management• Write copy for email marketing campaigns• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments

Managing organization's website and Improving the user experience on the company's website(Includes design, content and usability)Tracking the website traffic flow and providing internal reports regularly Planning digital marketing campaigns, including web, SEO/SEM, email, social media advertisingEvaluating competitor's Digital Marketing strategies and creating plans to overtake them.And Conducting on-site and off-site analysis of your competitors.Using programs such as Google Analytics, Webmaster, SEMrush to compile regular performance reports.Work with the SEO Vendor to ensure SEO best practices are properly implemented and conducting monthly reviews.Recommending changes to website architecture, content, linking and other factors to improve SEO positions for target keywords and ensure the keywords are performing well.Developing and implementing link building campaigns, Guest Blogging, performing back link analysis, opportunity identification, solicitation and optimizationOversees all company social media accounts management, Research and administer social media pages in support of company's social media strategy, Grows and expands company social media presence into social media platforms including Facebook, LinkedIn, Twitter, and Google+Develop engaging and creative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages Work with other departments to develop content for social media posts coinciding with new product/service releases and eventsWork with Designing Team to create engaging graphic content in the form of e-newsletters, Ad Creatives, Marketing Collaterals, Promotional Posters and social media postsTrack web/mail/phone enquiries and communicate with concerned person to understand requirements and qualify leads and send it to the sales person of that particular region for further proceedings, Prepare and Maintain detailed lead tracker and update it on a regular basis.

Digital Marketing :Perform keyword research for company website to optimize existing content and uncover new opportunities.Provide recommendations and execute strategies for content development in coordination with SEO goals.Plan and monitor the ongoing company presence on social media (Facebook, LinkedIn).Performing activities relating to Search Engine Optimization on a continuous basis (Off-Page Optimization).When it comes to Business Development :Researching organizations and individuals online (especially on social media) to identify new leads and potential markets. Contacting potential clients via email or phone to establish rapport and set up meetings.Working to weekly and monthly sales targets and KPI’s.Contacting clients to inform them about new developments in the company’s products, Developing quotes, proposals and closing the business.

Generating business leads and following up on sales opportunities in UK and US Market.Work with the team to achieve short and long term revenue and profit growthDevelop a social media strategy and Increase brand awareness and Increase engagementManage all social media channels such as Facebook, Twitter, Pinterest, Google + and InstagramUpdate and maintain customer information database on regular basisProvide regular feedback to senior management about marketplace and competitor activityDevelop effective working relationships with customers through regular meetings and identify and obtain further sales and business development opportunities