CEO & Entrepreneur | Innovator in Group Travel | Founder of Veenus & Bowling ToursFounder of two longstanding and disruptive group travel brands. My purpose is to push the boundaries of guest experience and to reclaim the definition of ‘luxury’ and ‘experience’.My journey began in my early 20s, when I transformed our family-owned, under performing hotel into an award-winning establishment within just two years. Our success as the first 2-star property in Bournemouth to outperform 3 and 4-star hotels in service, based on guest reviews, gave me the taste for challenging the conventional and complacent. In 1995, inspired by the golden era of travel I had enjoyed, I founded Veenus, offering private access experiences to the leisure market. This brand is built on a foundation of exceptional service, challenging the norms of the travel sector to enhance accommodation quality and tour content.Throughout numerous global crises, from recessions to pandemics, Veenus has not just adapted but thrived. Post COVID, we pivoted from traditional customer service to a focus on immersive guest experiences, transitioning from outdated analogue methods to pioneering digital solutions with an industry-leading, award-winning B2B booking platform tailored for groups. We’ve expanded our offerings to include exclusive experiences, luxury train charters in the UK, and premium cruise ships in Europe.Today, I lead a vibrant community of guest experience advocates. They are trained in handling companies who cavort as premium but offer mediocrity - where the food served instagrams better than it tastes. Together we deliver unforgettable experiences that consistently wow our guests. If you too are driven by a philosophy that values memories over money, with a keen focus on innovation and collaboration, I invite you to join our community of thinkers and makers at www.veenus.com and www.bowlingtours.co.uk Let’s connect now!