Professor/Facilitator at the extension course Digital Product Management - from concept to practice

Acting as an interface between marketing internal teams (performance, inside sales, field, and branding) ensuring the marketing roadmap was done.Also, managing marketing needs which required external collaborators (product managers, software engineers, data scientists, research).

Responsible for the strategy of growing paying subscribers with bought and owned media, and help increase user engagement in web platform;- Growth Marketing Plans with a focus on user conversion (subscribers);- Improving paid media conversion efficiency (landing page, target and ads optimization);- Running SEM, Display and Remarketing Campaigns;- Planning Email Marketing;- Continuous deep understanding of the customer journey;- Tracking and Reporting Key Metrics;- Working in close cooperation with the Data Team and User Research Team to get information to make decisions (Data-Driven);- Direct interaction with Product and Technology Teams to concept product changes to optimize campaigns or trackings;

-Coordinating inbound marketing efforts with a specialized digital agency (Agencia Mestre);-Helping to structure the lead qualifying process and supervising theses activities (based on Predictable Revenue);-Developing relationship strategies, with our sales team and suppliers, to keep in touch with our customers;-Online Brand Management;-Defining Digital Strategy;-Content Management to Corporate Website;-Defining metrics and KPIs-Supporting HR department to create and executing endomarketing campaigns;-Staff recruitment and selection;-Managing, Training and team development;

Focus on running inbound marketing strategies and structure a marketing funnel for our company. Attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers.

I help companies develop the right strategies in digital enviroment. We work together to get best opportunities through social media plataforms (as Facebook or Instagram), PPC Campaings (using Google Adwords or Facebook Ads) or other digital channels as email marketing.Current work:Qualiti: Education company focused on training IT professionals and students. (www.qualiti.com.br) - Since April 2013. - Planned and executing a Social Media Strategy; - Running PPC Campaigns (Facebook Ads and Google Adwords) to lead generation; - Establishing an email marketing strategy; - Integrating Traditional and Digital Campaigns.Artes do Imaginário Brasileiro: Craft Store. Sells online and in physical store. www.imaginariobrasileiro.com.br - Since April 2013. - Planned and executing digital presence and relationship in social media plataforms; - Executing Retail campaigns and promotions to increase ecommerce sales; - Running email marketing and PPC Campaigns (Facebook Ads and Google Adwords); - Bringing physical store customers to buy online.

Teaching the subject "Marketing and eCommerce" to students of the Information System. At the end of this course, students are encouraged to plan an e-commerce site for a small local business.Besides, I'm also teaching the subject of "Entrepreneurship". This course is for students of Computer Networks.

Main activities of role:- Create digital communication strategies;- Monitoring of consumer reactions using digital media to provide insights for creative development and solutions;- Provide clear understanding of digital landscape and its opportunities for clients;- Content Creation for social plataforms as Facebook, Twitter and Instagram;- Manage ads campaing on facebook, google adwords (sponsored links and youtube ads)Some Clients:Curta Pernambuco (Tourism)Divcom Pharma (Health / Beauty)Cerveja Proibida (Beer)BNTM (Tourism / Event)PE Business (Magazine: Business and Economy)Hospital Memorial São José (Health)Some Plataforms worked:FacebookTwitterYoutubeInstagramWordpress----Google AdwordsFacebook AdsLinkedin AdsYouTube Ads

I've been training (and learned) students and professionals about these following technologies and subjects:- Microsoft Office Project 2007;- Microsoft Office Project 2010;- Facebook Ads;- Social Media Monitoring.

- Online Brand Management;- Social Media and Internet Marketing Planning;- Defining metrics and KPIs- SWOT Analysis and Benchmarking;- Reports elaboration during and after campaigns;- Participated directly with online campaigns creation;- Built ads on Facebook and Google Adwords;- Content Curation to Facebook, Twitter, LinkedIn and Blog;- Content Management to Corporate Website (www.inoveinformatica.net);- Engaged in dialogue with customers via Twitter, Facebook, eMail;- Developed a social listening and social engagement to support business goals;- Social Media Buzz Analysis;- Launched a Corporate blog ( blog.inoveinformatica.net ) and choosing technical content to be published. We involve other staff in creating content;- Migrated Email Marketing campaigns to MailChimp (cloud service);- Staff recruitment and selection;- Managment, Training and team development;- All activities and results listed above were achived with a team of a journalists, a designer and two interns.

"Os Compradores" was a Group Buying website that gives you up to 50% off products and services from local businesses in Recife (Brazil). After 4 months of operation, expanded to other city and became the first one in this segment in Maceió (Brazil).During website evolution, it was aggregated a online guide ("Guia dos Compradores") and started a gamification change by incorporating game aspects ("Hall da Compra"). Besides, oscompradores.com.br refined business model by introducing the Freemium paradigm: eliminated commission for merchants (0%) and users initially don´t pay to print coupons (2 free coupons per month).As Product Manager, held the following responsibilities:- Product conceptualization, innovation and lifecycle management including product vision/strategy/roadmap, requirements definition, release planning, development, launch, maintenance;- Gathered feedback from multiple sources (market, customers, competitors, partners, sales team), understood requirements about their needs and translated them into a technology requirement for development and IT teams;- Daily competitors deals analysis to identify local market trends, behaviors and oportunities;- Followed Agile software development philosophies: Product Owner using Scrum, Create User Stories, UI wireframes, Backlog Managing, Prioritisation, Sprint Planning, ongoing validation and discovery;- Executed of product marketing strategies including brand development, presentations, sales collateral, pricing, social media content and training materials; - Re-launched website, optimizing Scalability, Performance and Usability. New version was the first one group buying website in Brazil built in Windows Azure (Cloud) technologies.

Inove as a Microsoft Partner is specialized in Microsoft Technologies and works with customized software development (B2B) and IT training (B2B and B2C). Marketing Manager was leading Inove's marketing activities, the primary focus of which is lead generation for the sales team, as well as brand management. Responsible for defining and implementing the marketing strategy for both areas.Responsibilities include:- Marketing plan definition for each service, budget elaboration and follow-up.- Competitive analysis and Monitoring- Responsible for the media planning for sales campaigns or institutional communication.- Bought media in channels as radio, newspaper, magazines, local site's banners and Google Adwords- Setting-up Social Media: Orkut, LinkedIn, Twitter, Facebook and Youtube.- Coordinated all aspects of Sales tools production: Presentations, Flyers, brochures, booth, posters, etc.- Events management (trade-shows, seminars, meetings) to generate leads- Launched and maintained new company website including pages of content- Filtered and Selected direct mail and telemarketing lists- Initiated corporate telemarketing effort and managed daily activities of telemarketing team including hiring and training.- Created and Managed a communication team. In less than 2 years, the team grew from 1 (me) to 5 people: 1 journalist, 1 graphic designer, 2 intern (advertiser writers) and marketing manager. - Team Recruitment and Selection- Agile Marketing: Started to implement Scrum techniques in the team as a Product Owner- Selected and trained a successor

Official Microsoft Learning Product Portfolio

CITi - Centro Integrado de Tecnologia da Informação: Junior Enterprise of Computer Science of UFPE (Universidade Federal de Pernambuco). Company works on software development and IT trainning.After 3 months of participating in CITi's trainee selection procedure, started a voluntary work as Marketing Director. Responsibilities include:- Helped to develop goals conducting the strategic planning;- Prospected and managed partners;- Represented company in local (FEJEPE) and national (Brasil Júnior) junior enterprise associations meetings and events;- Planned, managed and executed a qualitative research about company's image among employees, clients, professors and partners;- Managed organization's internal and external communications and creates communication strategies;- Market Analysis: identifying opportunities to create and offer new produts and services;- Coached candidates in on-the-job activities to Trainee selection procedure 2007.

Developed a software using Java and MySQL, and frameworks like Hibernate.