Seema Rao

Seema Rao Email and Phone Number

Creative Director @ PlayAbly
Gates Mills, OH, US
Seema Rao's Location
Gates Mills, Ohio, United States, United States
Seema Rao's Contact Details
About Seema Rao

With more than 20 years of experience at the edge of nonprofits, museums, technology, and education, I have held multiple leadership roles. I blend research skills, strategic thinking, and good humor in order to get the best products. •Adept at juggling multiple projects•Accomplished facilitator fostering collaboration in work groups and maintaining productive focus groups •Able project manager meeting deadlines and monitoring budgets•Skilled researcher with real-life experience with UX testing and audience evaluation. •Practiced analyst knowledgeable of analytical and users data and user-centered design practices. •Collaborative professional with experience working with cross-functional team members, including designers, technologists, and program offices. •Experienced public speaker, giving numerous presentations on education technology and social media.

Seema Rao's Current Company Details
PlayAbly

Playably

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Creative Director
Gates Mills, OH, US
Website:
playably.ai
Employees:
6
Seema Rao Work Experience Details
  • Playably
    Creative Director
    Playably
    Gates Mills, Oh, Us
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  • Playably
    Director Of User Experience & Game Design
    Playably May 2022 - Present
    • Conduct thorough market research and client analysis to identify opportunities, trends, and potential challenges, tailoring strategies to the unique context of each client• Build and maintain strong relationships with clients, acting as a trusted advisor and the primary strategic point of contact• Develop tailored product roadmaps and solutions that address specific client challenges and opportunities, leveraging the agency’s expertise in digital innovation• Champion the… Show more • Conduct thorough market research and client analysis to identify opportunities, trends, and potential challenges, tailoring strategies to the unique context of each client• Build and maintain strong relationships with clients, acting as a trusted advisor and the primary strategic point of contact• Develop tailored product roadmaps and solutions that address specific client challenges and opportunities, leveraging the agency’s expertise in digital innovation• Champion the importance of user-centered design and user experience, ensuring products are not only viable and feasible but also desirable from a user perspective• Utilize data and analytics to inform strategy and decision-making, presenting clients with evidence-based recommendations• Define, monitor and analyze key performance indicators (KPIs) to measure the success and effectiveness of product strategies. Use data-driven insights to optimize product performance and user experience. Ensure Strategy and Design Teams align with, execute on, and achieve these • Lead a team of product designers and strategists, fostering a culture of excellence, innovation, and continuous improvement• Enable and support your team as they are involved through the entirety of the Shockoe SDLC from end-to-end, with an emphasis on the user experience and design• Design, deliver, and perfect live and successful games for thousands of players. Show less
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  • Brilliant Idea Studio
    Principal
    Brilliant Idea Studio Jan 2017 - Oct 2024
    Cleveland/Akron, Ohio Area
    • Help clients create their best projects from planning to implementation. Services include: concepting, planning, ideation visitor research and focus groups, testing, content writing. • Led observatory fieldwork and interviews for clients to define needs and pain points in the projects.• Created compelling summary of user findings for stakeholders; defined potential solutions.• Created surveys, personas, sitemaps, wireframes and mockups to present to stakeholders for approval… Show more • Help clients create their best projects from planning to implementation. Services include: concepting, planning, ideation visitor research and focus groups, testing, content writing. • Led observatory fieldwork and interviews for clients to define needs and pain points in the projects.• Created compelling summary of user findings for stakeholders; defined potential solutions.• Created surveys, personas, sitemaps, wireframes and mockups to present to stakeholders for approval. • Managed multiple projects and business operations simultaneously. • Simplified large chunks of text into short, meaningful copy. • Crafted copy that considers a user’s emotional state while also meeting the overall business goals. Show less
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  • Akron Art Museum
    Deputy Director & Chief Experience Off
    Akron Art Museum Oct 2019 - May 2022
    • Transformed experience organization-wide by creating and implementing a systemic content strategy.• Explored strategic new approach to tracking visitor parameters and goals based on comparative analysis. • Built an environment of collaboration and cooperation between content creation, publications, editing, and production.• Developed a content strategy for the organization, both for digital and onsite. • Created brand voice + tone style guide.• Tracked and analyzed all… Show more • Transformed experience organization-wide by creating and implementing a systemic content strategy.• Explored strategic new approach to tracking visitor parameters and goals based on comparative analysis. • Built an environment of collaboration and cooperation between content creation, publications, editing, and production.• Developed a content strategy for the organization, both for digital and onsite. • Created brand voice + tone style guide.• Tracked and analyzed all content creation against a plan assured goals were met. • Trained new writers and content producers to ensure all content met brand guidelines.• Created clear, concise and useful UI text that guided users through digital products. • Project lead for redesign of public-facing website which subsequently saw increased usage by 200%• Designed wireframes in Sketch and produced paper prototype of new meditation scenario• Contributed to survey design and usability testing for current users; presented findings to stakeholder • Developed and executed a content strategy with a focus on boosting SEO results and retention• Responsible for researched, planned, scheduled, and implemented all client and internal web, blog, video, and social media content.• Created and maintained an internal social media editorial calendar in Airtable.• Leads a team of nine content producers. • Guides crisis management on all digital platforms. • Develops and maintains influencer relationships.• Supervises videographer. Oversees script development, filming, editing, distribution; production of over 100 videos annually.• Social media audience grew 70% and engagement by 100%.• YouTube views increased by 143%.• E-newsletter opens increased by 137% and clicks by 78%.• Launched on TikTok. Named a top five museum TikTok account by Hyperallergic, 11 million views, and 675,000 likes. Show less
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  • Akron Art Museum
    Senior Experience Officer
    Akron Art Museum Jun 2019 - Jul 2019
    Cleveland/Akron, Ohio Area
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  • Cleveland Museum Of Art
    Director, Intergenerational Learning
    Cleveland Museum Of Art Jun 2007 - Jan 2017
    Cleveland Museum Of Art
    • Applied wide range of mixed methods research to accrue qualitative and quantitative user data, including ethnographic interviews, surveys, contextual inquiry, concept evaluation, usability studies, heuristic evaluation, and prototype testing• Established relationships with SMEs, interview subjects, and product vendors• Translated research data and analyzed user behavior; communicated insights to team and stakeholders• Presented research reports and complex concepts to a variety of… Show more • Applied wide range of mixed methods research to accrue qualitative and quantitative user data, including ethnographic interviews, surveys, contextual inquiry, concept evaluation, usability studies, heuristic evaluation, and prototype testing• Established relationships with SMEs, interview subjects, and product vendors• Translated research data and analyzed user behavior; communicated insights to team and stakeholders• Presented research reports and complex concepts to a variety of audiences at different levels of the organization• Experimented with the design and creation of various digital humanities tools and methods, including mobile applications, geospatial tools, video games, databases Show less
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  • Cleveland Museum Of Art
    Coordinator, Special Education Programs
    Cleveland Museum Of Art Jan 2002 - Jun 2007
    Cleveland/Akron, Ohio Area
    • Collaborated and developed multiple UX projects.• Provided strategic vision and project management leadership for grant-funded program to experiment and develop engaging, and unified online experiences for diverse audiences, including virtual tours, webinars, educational videos, and sharing of collections materials. • Coordinated public outreach both in-person and online through social media and blogs based on onsite programming and research informed by collections and archival… Show more • Collaborated and developed multiple UX projects.• Provided strategic vision and project management leadership for grant-funded program to experiment and develop engaging, and unified online experiences for diverse audiences, including virtual tours, webinars, educational videos, and sharing of collections materials. • Coordinated public outreach both in-person and online through social media and blogs based on onsite programming and research informed by collections and archival research. Show less
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Seema Rao Skills

Museums Museum Education Art History Nonprofits Grant Writing Editing Museum Collections Fundraising Public Speaking Research Community Outreach Non Profits Program Development Volunteer Management Nonprofit Organizations Teaching History Higher Education Curriculum Design Strategic Planning Curriculum Development

Seema Rao Education Details

Frequently Asked Questions about Seema Rao

What company does Seema Rao work for?

Seema Rao works for Playably

What is Seema Rao's role at the current company?

Seema Rao's current role is Creative Director.

What is Seema Rao's email address?

Seema Rao's email address is sr****@****eum.org

What is Seema Rao's direct phone number?

Seema Rao's direct phone number is +121696*****

What schools did Seema Rao attend?

Seema Rao attended Kent State University, Kent State University, Case Western Reserve University.

What are some of Seema Rao's interests?

Seema Rao has interest in Science And Technology, Education, Arts And Culture.

What skills is Seema Rao known for?

Seema Rao has skills like Museums, Museum Education, Art History, Nonprofits, Grant Writing, Editing, Museum Collections, Fundraising, Public Speaking, Research, Community Outreach, Non Profits.

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