Seema Rao Email & Phone Number

Gates Mills, OH, US

• Conduct thorough market research and client analysis to identify opportunities, trends, and potential challenges, tailoring strategies to the unique context of each client
• Build and maintain strong relationships with clients, acting as a trusted advisor and the primary strategic point of contact
• Develop tailored product roadmaps and solutions that address specific client challenges and opportunities, leveraging the agency’s expertise in digital innovation
• Champion the… Show more
• Champion the importance of user-centered design and user experience, ensuring products are not only viable and feasible but also desirable from a user perspective
• Utilize data and analytics to inform strategy and decision-making, presenting clients with evidence-based recommendations

Cleveland/Akron, Ohio Area

• Help clients create their best projects from planning to implementation. Services include: concepting, planning, ideation visitor research and focus groups, testing, content writing.
• Led observatory fieldwork and interviews for clients to define needs and pain points in the projects.
• Created compelling summary of user findings for stakeholders; defined potential solutions.
• Created surveys, personas, sitemaps, wireframes and mockups to present to stakeholders for approval… Show more
• Created surveys, personas, sitemaps, wireframes and mockups to present to stakeholders for approval.
• Managed multiple projects and business operations simultaneously.

• Transformed experience organization-wide by creating and implementing a systemic content strategy.
• Explored strategic new approach to tracking visitor parameters and goals based on comparative analysis.
• Built an environment of collaboration and cooperation between content creation, publications, editing, and production.
• Developed a content strategy for the organization, both for digital and onsite.
• Created brand voice + tone style guide.
• Tracked and analyzed all… Show more

Cleveland/Akron, Ohio Area

Cleveland Museum Of Art

• Applied wide range of mixed methods research to accrue qualitative and quantitative user data, including ethnographic interviews, surveys, contextual inquiry, concept evaluation, usability studies, heuristic.
• Established relationships with SMEs, interview subjects, and product vendors
• Translated research data and analyzed user behavior; communicated insights to team and stakeholders
• Presented research reports and complex concepts to a variety of… Show more
• Presented research reports and complex concepts to a variety of audiences at different levels of the organization
• Experimented with the design and creation of various digital humanities tools and methods, including mobile applications, geospatial tools, video games, databases Show less

Cleveland/Akron, Ohio Area

• Collaborated and developed multiple UX projects.
• Provided strategic vision and project management leadership for grant-funded program to experiment and develop engaging, and unified online experiences for diverse audiences, including virtual tours, webinars.
• Coordinated public outreach both in-person and online through social media and blogs based on onsite programming and research informed by collections and archival… Show more
• Coordinated public outreach both in-person and online through social media and blogs based on onsite programming and research informed by collections and archival research. Show less

Master Of Science (M.S.), User Experience Design

MLIS/ MS in User Experience Design

Master Of Library & Information Science (Mlis), Information Science/Studies

Training in information science and user experience design

Master'S Degree, Art History, Criticism And Conservation

Master's in Art History