Seema Rao Email & Phone Number

Gates Mills, Oh, Us

• Conduct thorough market research and client analysis to identify opportunities, trends, and potential challenges, tailoring strategies to the unique context of each client• Build and maintain strong relationships with clients, acting as a trusted advisor and the primary strategic point of contact• Develop tailored product roadmaps and solutions that address specific client challenges and opportunities, leveraging the agency’s expertise in digital innovation• Champion the… Show more • Conduct thorough market research and client analysis to identify opportunities, trends, and potential challenges, tailoring strategies to the unique context of each client• Build and maintain strong relationships with clients, acting as a trusted advisor and the primary strategic point of contact• Develop tailored product roadmaps and solutions that address specific client challenges and opportunities, leveraging the agency’s expertise in digital innovation• Champion the importance of user-centered design and user experience, ensuring products are not only viable and feasible but also desirable from a user perspective• Utilize data and analytics to inform strategy and decision-making, presenting clients with evidence-based recommendations• Define, monitor and analyze key performance indicators (KPIs) to measure the success and effectiveness of product strategies. Use data-driven insights to optimize product performance and user experience. Ensure Strategy and Design Teams align with, execute on, and achieve these • Lead a team of product designers and strategists, fostering a culture of excellence, innovation, and continuous improvement• Enable and support your team as they are involved through the entirety of the Shockoe SDLC from end-to-end, with an emphasis on the user experience and design• Design, deliver, and perfect live and successful games for thousands of players. Show less

Cleveland/Akron, Ohio Area

• Help clients create their best projects from planning to implementation. Services include: concepting, planning, ideation visitor research and focus groups, testing, content writing. • Led observatory fieldwork and interviews for clients to define needs and pain points in the projects.• Created compelling summary of user findings for stakeholders; defined potential solutions.• Created surveys, personas, sitemaps, wireframes and mockups to present to stakeholders for approval… Show more • Help clients create their best projects from planning to implementation. Services include: concepting, planning, ideation visitor research and focus groups, testing, content writing. • Led observatory fieldwork and interviews for clients to define needs and pain points in the projects.• Created compelling summary of user findings for stakeholders; defined potential solutions.• Created surveys, personas, sitemaps, wireframes and mockups to present to stakeholders for approval. • Managed multiple projects and business operations simultaneously. • Simplified large chunks of text into short, meaningful copy. • Crafted copy that considers a user’s emotional state while also meeting the overall business goals. Show less

• Transformed experience organization-wide by creating and implementing a systemic content strategy.• Explored strategic new approach to tracking visitor parameters and goals based on comparative analysis. • Built an environment of collaboration and cooperation between content creation, publications, editing, and production.• Developed a content strategy for the organization, both for digital and onsite. • Created brand voice + tone style guide.• Tracked and analyzed all… Show more • Transformed experience organization-wide by creating and implementing a systemic content strategy.• Explored strategic new approach to tracking visitor parameters and goals based on comparative analysis. • Built an environment of collaboration and cooperation between content creation, publications, editing, and production.• Developed a content strategy for the organization, both for digital and onsite. • Created brand voice + tone style guide.• Tracked and analyzed all content creation against a plan assured goals were met. • Trained new writers and content producers to ensure all content met brand guidelines.• Created clear, concise and useful UI text that guided users through digital products. • Project lead for redesign of public-facing website which subsequently saw increased usage by 200%• Designed wireframes in Sketch and produced paper prototype of new meditation scenario• Contributed to survey design and usability testing for current users; presented findings to stakeholder • Developed and executed a content strategy with a focus on boosting SEO results and retention• Responsible for researched, planned, scheduled, and implemented all client and internal web, blog, video, and social media content.• Created and maintained an internal social media editorial calendar in Airtable.• Leads a team of nine content producers. • Guides crisis management on all digital platforms. • Develops and maintains influencer relationships.• Supervises videographer. Oversees script development, filming, editing, distribution; production of over 100 videos annually.• Social media audience grew 70% and engagement by 100%.• YouTube views increased by 143%.• E-newsletter opens increased by 137% and clicks by 78%.• Launched on TikTok. Named a top five museum TikTok account by Hyperallergic, 11 million views, and 675,000 likes. Show less

Cleveland/Akron, Ohio Area

Cleveland Museum Of Art

• Applied wide range of mixed methods research to accrue qualitative and quantitative user data, including ethnographic interviews, surveys, contextual inquiry, concept evaluation, usability studies, heuristic evaluation, and prototype testing• Established relationships with SMEs, interview subjects, and product vendors• Translated research data and analyzed user behavior; communicated insights to team and stakeholders• Presented research reports and complex concepts to a variety of… Show more • Applied wide range of mixed methods research to accrue qualitative and quantitative user data, including ethnographic interviews, surveys, contextual inquiry, concept evaluation, usability studies, heuristic evaluation, and prototype testing• Established relationships with SMEs, interview subjects, and product vendors• Translated research data and analyzed user behavior; communicated insights to team and stakeholders• Presented research reports and complex concepts to a variety of audiences at different levels of the organization• Experimented with the design and creation of various digital humanities tools and methods, including mobile applications, geospatial tools, video games, databases Show less

Cleveland/Akron, Ohio Area

• Collaborated and developed multiple UX projects.• Provided strategic vision and project management leadership for grant-funded program to experiment and develop engaging, and unified online experiences for diverse audiences, including virtual tours, webinars, educational videos, and sharing of collections materials. • Coordinated public outreach both in-person and online through social media and blogs based on onsite programming and research informed by collections and archival… Show more • Collaborated and developed multiple UX projects.• Provided strategic vision and project management leadership for grant-funded program to experiment and develop engaging, and unified online experiences for diverse audiences, including virtual tours, webinars, educational videos, and sharing of collections materials. • Coordinated public outreach both in-person and online through social media and blogs based on onsite programming and research informed by collections and archival research. Show less

Master Of Science (M.S.), User Experience Design

MLIS/ MS in User Experience Design

Master Of Library & Information Science (Mlis), Information Science/Studies

Training in information science and user experience design

Master'S Degree, Art History, Criticism And Conservation

Master's in Art History