SpongeBob - Adventures in a Jam- Analyzed KPIs, data extraction, and conducted A/B tests using tools like Amplitude, Appsflyer, Clarisights, and SQL.- Responsible for creating dashboards and data for the game’s UA campaigns, guiding investment decisions and tracking ROAS results.- Managed stakeholders, reporting game results to Nickelodeon.- Communicated with the game developer for roadmap planning and results alignment.- Diagnosed and improved LiveOps throughout the game to optimize monetization and achieve better LTV.

Yahtzee with Buddies- Drive game performance metrics related to user engagement, retention, and monetization.- Execute and analyze daily events and offers in conjunction with the LiveOps team.- Analyze game data, develop insights, and suggest product improvements.- Define and execute a feature roadmap for the product, performance-oriented and aligned with the game’s goals and KPIs.- Conduct A/B testing and optimize the user funnel, while creating constructive reports with the Analytics team.- Continuously monitor product performance to identify areas for improvement.- Gradually launch features and new game modes through A/B tests to improve key game KPIs.

Unannounced Project- Manager responsible for leading the production of a new game from scratch.- Design and documentation of features for the game MVP alongside the lead game designer.- Task prioritization and approval of the team’s deliverables.- Responsible for stakeholder management, communicating progress and aligning expectations with company directors and the board of investors.

Manager for the game Stop - Categories BattleResponsible for:- Content creation in all languages of the game.- Customer support.- Creation and execution of the game’s update roadmap.- Design and planning of new features.- Data extraction and dashboard creation using SQL/Big Query and PowerBI, with a focus on decision-making.- KPI analysis.- Team management for the design and execution of new products.- A/B tests and ASO analysis for all company games.

- Responsible for suggesting automation solutions for our operational tasks at the Accreditation team- Data extraction for decision making using SQL- Responsible for creating the decision rules and to keep our software for automatic accreditation

- Responsible for evaluating the risk on accepting new online retail clients to the company- Building new processes for the area- Elaborating new policies for accreditation- Automating manual operational tasks

- Responsible for activies to promote Wellbeing theme in the company- Support and tasks to the partnership between Gympass and Unilever- Prospected partners to promote discounts to the employees- Organized the internal event “Minilevers” – a day when employee’s children could visit the company and work withtheir parents – using only 30% of the given budget.- Helped in policies for gender equality and diversity in the company.

Partners prospection, aiming to conclude the tests for the prototypes formely created by the company

- Human Resources TraineeCreated new quantitative method to evaluate employees performanceBudget planning for the next 2 years, evaluated as the best internal consulting project of the period- Project Consultant to Social and Public sectorsElaborated a digital marketing plan for ABRALE to promote their new event “All Against Cancer”, which led to the creation of a national movement well established in social media.- Sales ManagerLeadership of the sales team at CJP-FGV. Performed activities to build the recently created area, which led to a substantial increase of project sales.