As Matific's Head of Marketing, I am responsible for leading and defining the main marketing strategies for Brazil, which is today the company's largest market among the 120 countries in operation. I currently manage a multidisciplinary team and the areas of communication, brand and innovation and 360 campaigns - GTM and institutional. My OKRs are aimed at ensuring the consistency and authority of the brand for the educational market (private and government), in addition to aiming at expanding the use of the platform throughout the national territory.Main atributions:Leadership of a multidisciplinary and cross team with other areas of the company in order to ensure brand consistency and project implementation.Development of effective and innovative marketing strategies that helped the company achieve its growth goals and consolidate itself as a leader in the Brazilian educational market.Development of digital marketing strategies to increase brand reach and lead conversion.Management of communication areas - PR, CRM, branding, social media, design, content, communities, influencers.Responsible for managing the organization of internal events (online math olympics, seminars and workshops) and external events (sponsored).360º strategic planning of GTM and institutional campaigns.Responsible for ensuring coherence of communication strategies and synergy of delivery between areas, monitoring data, evaluating performance and adjusting the strategy when necessary.Relationship management between the areas of inside sales, customer success and government.Management of outsourced agencies (digital marketing, press relations and content).Definition of OKRs and monitoring of KPIs.Area budget management.

Projects in the areas of Marketing, Communication, Branding, Product, Events, Advertising and Advertising. Experience in conducting projects, teams and Stakeholders, working from the scope, schedule, costs and status.- Creation and management of social media and digital channels such as: Facebook, Instagram, LinkedIn, YouTube, Twitter, Blog, Websites, E-mail MKt and Google, reporting and monitoring indicators/KPI's.- Development of new strategies (Inbound/outbound), focused on increasing leads generated, via digital campaigns, aimed at B2B and B2C audiences, carrying out budget planning and investment forecast.- Development and launch of new products, working from creation and following the entire schedule, until final consumer acceptance, customer journey and Customer Experience (CX).Planning and definition of merchandising campaigns and actions by product (on and off), aimed at B2B and B2C audiences, identifying performance GAPS, sales results, thus contributing to market share growth.- Management of Branding, Rebranding and product and brand positioning strategies, working to change the visual identity and values, with employees and customers.- Market mapping and benchmarking, analyzing trends, target audience and market dynamics.

Company active in the Food Service segment - Food retail, owning six restaurants in Brazil. Reporting directly to the Operations Director, being responsible for a team of ten people in the management of the operations, marketing, communication and press relations areas.Main Results and Projects Developed:- Aptitude in the implementation, structuring and management of areas, working in the design of internal processes, definition of KPI's, implementation of standards, policies and procedures.- Development of the Marketplace, with two new distribution channels at Ifood and Rappi, obtaining R$ 100,000.00 in billing in the first two months of implementation in the 4 stores.- Management of agencies in the launch of Marketing campaigns, merchandising actions and product communication, following the sales funnel, in order to drive results.- Expertise in launching new products, identifying the representativeness and prices charged by competitors.- Experience in projects for expansion and opening of new stores, acting in the creation of the product portfolio, price list, visual communication materials for stores and supporting the creation of the procedures manual.- Execution of strategic planning (360 marketing) and budget, development of the business plan and Budget management, in addition to monitoring the Pipeline.- Excellence in conducting training programs for teams across the group, related to products, sales techniques, service strategies and internal processes of the company.- Increased sales by 20%, after the launch of a promotional and seasonal product for Christmas 2020.- 15% reduction in costs with suppliers, through negotiations and partnerships.

Autonomous Consulting, having clients in the E-commerce (pets), technology, logistics, food and beverage segments. Marketing and Brand Advisor.Main Results and Projects Developed:- Projects in the areas of Marketing, Communication, Branding, Product, Events, Advertising and Advertising.- Experience in conducting projects, teams and Stakeholders, working from the scope, schedule, costs and status.- Creation and management of social media and digital channels such as: Facebook, Instagram, LinkedIn, YouTube, Twitter, Blog, Websites, E-mail MKt and Google, reporting and monitoring indicators/KPI's.- Development of new strategies (Inbound/outbound), focused on increasing leads generated, via digital campaigns, aimed at B2B and B2C audiences, carrying out budget planning and investment forecast.- Development and launch of new products, working from creation and following the entire schedule, until final consumer acceptance, customer journey and Customer Experience (CX).- Planning and definition of merchandising campaigns and actions by product (on and off), aimed at B2B and B2C audiences, identifying performance GAPS, sales results, thus contributing to market share growth.- Management of Branding, Rebranding and product and brand positioning strategies, working to change the visual identity and values, with employees and customers.- Market mapping and benchmarking, analyzing trends, target audience and market dynamics.

Reporting directly to the Superintendent, being responsible for a team of twenty people in the management of the Marketing and Communication areas, as well as indirectly managing the Innovation and Business Intelligence-B.I areas.Results and Projects Developed:- Expertise in Digital Transformation projects and change of mindset, through the restructuring and innovation of CRM and implementation of the Alterdata ERP system, rewriting all processes, involving all departments.- Structuring of teams in the Business Intelligence-B.I area, resulting in effective data analysis and boosting new products and services.- Implementation of the marketing automation tool, ELOQUA, providing better assertiveness in area deliveries and personalization of delivered content.- Responsible for the integration of the strategic planning of the company's communication and commercial areas, resulting in better control and cost reduction.- 12% reduction in costs with suppliers, through partnerships and negotiations.- 25% increase in sponsorship sales in 2018 and collection of 2MM reais for events in 2019.- 15% increase in sales, after the launch of new products such as: systems, partnerships and services.

- Definition and management of strategies for digital and traditional media with a focus on conversion and performance.- Institutional communication management of the brand (Image crisis management, Public Relations activities and Press Advisory);- Elaboration of the Marketing budget ensuring better ROI, creation of promotional campaigns and incentive programs to increase results, loyalty of associates and monitoring of goals and results.- Responsible for monitoring the capture and production of institutional videos, increasing awareness.

- Implementation of the content area, coordinating journalists, videographers and design. - Elaboration and sale of sponsorship fees for events. - Development of strategic planning and business plan for the area, defining KPI's and plans to obtain the planned results.

- Complete restructuring of the Marketing area, implementing a new strategic and branding direction, repositioning of marketing and communication with the external, internal and market sectors.

- Prospecting companies from different segments to formalize a commercial partnership, offering benefits to the represented public. - Commercialization of advertisements for the entity's printed magazine, capture, negotiation and formalization.

- Planning and development of fairs and events, supervision of team of promoters, planning of marketing actions.

- Development of the media plan, briefing for agencies, contact with suppliers and public relations team, development of marketing actions.