Raphaël Henríquez Email & Phone Number

Barcelona, Catalonia, Spain

Barcelona, Catalonia, Spain

Région De Barcelone, Espagne

• TechStyle is an online subscription fashion retailer (JustFab, Fabletics and Savage X Fenty).My role is to handle Measurement, Strategy and Media Analytics for the EU User Acquisition team:
• Media budget for EU markets ($30M/y): Country mix, channel mix strategy and forecast.
• Management and design of the acquisition reporting and data visualization environment.
• Paid channels strategy and team management (12 specialists and leads): Facebook/Instagram, Google Ads & YouTube, TV, influencers and online marketing.
• Deployment of new Multi-touch Attribution Model (split fitted time decay).
• Tracking: integration and management (GTM, Google Analytics, Facebook Pixel, EU cookies).

Dubai, United Arab Emirates

• Developing performance marketing activities for online classifieds in Africa, India and Pakistan:
• Hired and managed a team of 5 reports (Marketing specialists, Data analysts and Designers).
• Planned monthly budgets ($5M/y) and optimized performance campaigns for growth, revenue and liquidity goals.
• Set different digital strategies to serve the business KPIs (horizontal and verticals).
• Worked with the Business Intelligence team on data visualization dashboards and attribution model.
• Worked with the product team on integrating new events and features that will enhance the marketing team objectives and also led tracking implementation after global app migration.

Dubai, United Arab Emirates

• Managed a team of two and led more than 20 global ad networks and direct publishers to optimize user acquisition results to increase growth and liquidity of Real Estate and Motors verticals.
• Coordinated mobile performance marketing for all brands of OLX group in Middle East, Africa and Asia through mobile ad networks (IronSource, Clicksmob, AdColony, Glispa, etc)
• Led data analysts projects (mobile marketing fraud analysis on app installs campaigns) + build best practices deck.

Buenos Aires, Argentina

• As a Mobile Marketing Analyst, I have been responsible for understanding, measuring, testing, reporting, and improving the fundamental success factors that drive mobile marketing business.
• I have built mobile reporting tools (Forecast, daily, weekly, insights analytics).
• Analysed the performance of paid and organic mobile initiatives.
• Improved attribution method and troubleshoot mobile conversion tracking. I have been also responsible for Facebook mobile marketing campaigns, including initial planning, implementation, monitoring, optimization.
• Management of large scale, complex Internet marketing campaigns
• Computer skills including proficiency in spreadsheets

Buenos Aires, Argentina

• StartMeApp is a fully independent mobile RTB ad exchange and Latin America's leader in mobile advertising, connecting advertisers, agencies and trading desks, publishers, ad networks and other exchanges in real-time.
• Brand-awareness development of the company from scratch.
• Creation of tools, presentations and websites for the business development team.
• Planning and organization of events (Movilizando Latino America 2013) and redact press releases.

Barcelona Area, Spain

- Management & moderation of content posted by users (User Generated Content)- Recruitment of contributors, partners and experts of the sector- Relationship Marketing, Customer and Community retention management- Promotion of websites and specialized forums of the company- Account and pages management on social networks

Paris, France

Aristophane is a corporate communication agency specialized in the production of financial and activity statements annual reports of the CAC40 companies.The following projects where each time, conducted directly with the marketing director of the company.The companies I've worked with during this period: Groupe Total, Edmond de Rothschild Holding, Groupe.

Amsterdam Area, Netherlands

JP Klausen is an agro food company specializing in the sale of seafood and frozen products.The company is now a subsidiary of a group leader in the market of the NISSUI Sea (Nippon Suisan Kaisha).The mission was to make a frozen fish marketing analysis on the African continent.I had to identify opportunities to go or not on the frozen fish market on the.

Lima, Peru

Supporting companies, specializing in ethical and organic farming for export. Organization of events as showrooms and conferences, mission of business promotion and improve of their relations with foreign trade.

Master Of Science 2, International Business Strategy

Btec Higher National Diploma, International Business

Bachelor'S Degree, Economy And Social Sciences