Seth Rappaport Email & Phone Number

Hamilton, New Jersey, United States

Main copywriter for rebranding of medical practice. Responsible for writing content on various web pages, launching online presence, and developing written brand voice.

Bensalem, Pennsylvania, United States

• Main copywriter for a social media advertising campaign that achieved a 4.65% click-through rate (CTR) from 3,163 impressions,resulting in a 2.04% conversion rate from clicks.• Developed, researched, and implemented SEO-driven content strategies for company website to achieve customer satisfaction.• Managed and curated content for social media platforms, resulting in a 2% increase in engagement.• Utilized client feedback to re ne website content and creative strategies, ensuring alignment with brand voice and objectives.

Philadelphia, Pennsylvania, United States

Philadelphia, Pennsylvania, United States

Whitehall, Pennsylvania, United States

Bethlehem, Pennsylvania, United States

• Adapted to the brand voice of Moravian, following a project to optimize website SEO through strategic keyword selection and content organization.• Conducted keyword research and utilized tools such as Moz's Domain Authority to improve website performance, resulting in a 11.11% increase in search rankings.• Incorporated client feedback into creative decisions, ensuring alignment with project objectives.

Bethlehem, Pennsylvania, United States

• Enhanced newsletters and alumni magazine with compelling storytelling to inform and captivate readers.• Maintained regular and effective communication with the internal team, incorporating feedback and collaborating on projects.• Adhered to the organization's style guide, adjusted tone to suit assignments, and ensured that articles met company goals.

Bethlehem, Pennsylvania, United States

• Worked independently, proofreading monthly and yearly newsletters as well as social media posts under strict deadlines.• Managed multiple projects simultaneously while assisting with creative writing classes for local middle school students.• Authored engaging social media posts and crafted compelling headlines for library communications, increasing follower engagement.