Raquel Arruda Email & Phone Number

São Paulo, Brasil

São Paulo, Brazil

• Responsible for:
• marketing plan and develop activities focused on demand generation and move pipeline (digital campaigns, events, webinars, workshops, success cases, financial incentive campaigns,...) with Hardware Vendors.
• handle digital content strategy, go-to-market, digital campaigns, nurture campaigns focused in demand generation and move pipeline;
• measurement and performance of the SUSE Brazil profile and the SUSE Latin America profile on LinkedIn;

São Paulo E Região, Brasil

Responsible for strategic marketing planning, relationship with vendors and channels and responsible for the brand through strategies and communication to the target audience.

Brazil

• Responsible for the creating the Marketing Department from scratch.
• MARKETING - definition of KPI's for Metrics with a focus on performance and sales; B2B lead generation and qualification by sales objectives; persona development by segment / profile; mapping the user's purchase.
• SALES - training and standardization of communication materials to support the commercial team; participation in sales forecast meeting and generation of indicators for monitoring;
• PARTNERS AND CHANNELS - relationship management with partners / channels (business plan and co-branding activities);
• SOCIAL - team coordination for content production for the online channels Facebook, LinkedIn, Youtube, Twitter and Website, aligning with the brand's offline actions and monitoring, measurement and performance of the.
• INTERNAL COMMUNICATION - internal marketing, communication materials with brand and message guide, internal events (training - including planning of the program and the event itself; End Of Year parties - including.

São Paulo, Brazil

- Press Office: ghostwriter of articles, press conferences, interviews to announce financial results, press releases, press kits.- Social Media: organic content (copy and images) and relationship with influencersClients: Aceco TI, Akamai, BandTec, Exceda, Onodera, Rico Corretora (XP), Verifone and Zenvia.

São Paulo E Região, Brasil

- Press relations: accompanying interviews, relationship meetings (goodwills), press releases and press conferencesDaily meetings with teams in Latin America and the United States; Clients: SAP Brazil, SAP Labs, T-Systems, PromonLogicalis, Promon Engenharia and Promon Intelligens.

São Paulo, Brazil

- Press relations: monitoring clippings and reports, holding press conferences;- Internal communications: preparing content for employees Touch base meetings with teams in Latin America and the United States; Clients: SAP Brazil [SAP Forum and SAPPHIRE events], T-Systems, Damovo and Cennarium.

São Paulo E Região, Brasil

- Events - celebration of the company's 10th anniversary (theme, interactive activity, agenda/programming and ceremonialist) - Internal communication - setting up internal communication channels- Press office - press releases and articles signed by the CEO for industry magazines- Ombudsman - setting up a consumer relations system (Ombudsman) and tabulating.

São Paulo E Região, Brasil

Working in the areas of Ombudsman, Press Office, Internal Communication (newsletter), Events;

Pós-Graduação, Marketing/Marketing Management, General

Comunicação Social, Relações Públicas, Public Relations/Image Management

1º E 2º Grau Completos