Raquel Arruda

Raquel Arruda Email and Phone Number

Marketing Manager Latam and Africa at KnowBe4 @ KnowBe4
clearwater, florida, united states
Raquel Arruda's Location
São Paulo, São Paulo, Brazil, Brazil
Raquel Arruda's Contact Details

Raquel Arruda personal email

About Raquel Arruda

Graduated in Public Relations (Cásper Líbero University - December, 2011) and post-graduated in Marketing Management (ESPM - April, 2016). I have been working with corporate communication, marketing and business for ten years. Experience in generating demand in the B2B market for the public and private segments, with active participation in the sales team forecast, strategic marketing planning, communication, relationship with alliances and channels, press relations and events.

Raquel Arruda's Current Company Details
KnowBe4

Knowbe4

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Marketing Manager Latam and Africa at KnowBe4
clearwater, florida, united states
Website:
knowbe4.com
Employees:
963
Raquel Arruda Work Experience Details
  • Knowbe4
    Marketing Manager Latam And Africa
    Knowbe4 Aug 2023 - Present
  • Knowbe4
    Marketing Manager Latam
    Knowbe4 Mar 2022 - Aug 2023
    São Paulo, Brasil
  • Suse
    Marketing Manager For Latin America
    Suse Sep 2020 - Mar 2022
    São Paulo, Brazil
    Responsible for:• marketing plan and develop activities focused on demand generation and move pipeline (digital campaigns, events, webinars, workshops, success cases, financial incentive campaigns,...) with Hardware Vendors, Channels/Resellers and Distributors in Latin America;• handle digital content strategy, go-to-market, digital campaigns, nurture campaigns focused in demand generation and move pipeline;• measurement and performance of the SUSE Brazil profile and the SUSE Latin America profile on LinkedIn;
  • Idessentials
    Marketing Manager Brazil
    Idessentials Aug 2019 - Sep 2020
    São Paulo E Região, Brasil
    Responsible for strategic marketing planning, relationship with vendors and channels and responsible for the brand through strategies and communication to the target audience.
  • Sec4You Consulting
    Marketing | Communications | Business Developer
    Sec4You Consulting Feb 2017 - Sep 2020
    Brazil
    Responsible for the creating the Marketing Department from scratch. • MARKETING - definition of KPI's for Metrics with a focus on performance and sales; B2B lead generation and qualification by sales objectives; persona development by segment / profile; mapping the user's purchase journey; development of the automation flow of the communication rule based on customer behavior;• SALES - training and standardization of communication materials to support the commercial team; participation in sales forecast meeting and generation of indicators for monitoring;• PARTNERS AND CHANNELS - relationship management with partners / channels (business plan and co-branding activities);• SOCIAL - team coordination for content production for the online channels Facebook, LinkedIn, Youtube, Twitter and Website, aligning with the brand's offline actions and monitoring, measurement and performance of the channels. Planning of on and offline campaigns. Content management for social networks;• INTERNAL COMMUNICATION - internal marketing, communication materials with brand and message guide, internal events (training - including planning of the program and the event itself; End Of Year parties - including preparation of communication material and actions at the party).• BRANDING - brand positioning in the market and action planning for the stakeholders of each one (SEC4YOU and IDEssentials).• EVENTS - online and offline, own and market ones (Gartner, APICON, ...) creation of the communication project, content, speech, interaction with suppliers and post-event evaluation and lead generation. Planning of annual action calendar (events and marketing campaigns off and digital, and event sponsorship);
  • Rpma Comunicação
    Communications Analyst
    Rpma Comunicação Feb 2014 - Jan 2017
    São Paulo, Brazil
    - Press Office: ghostwriter of articles, press conferences, interviews to announce financial results, press releases, press kits.- Social Media: organic content (copy and images) and relationship with influencersClients: Aceco TI, Akamai, BandTec, Exceda, Onodera, Rico Corretora (XP), Verifone and Zenvia.
  • Grupo Tv1
    Junior Communications Trainee
    Grupo Tv1 May 2010 - Mar 2014
    São Paulo E Região, Brasil
    - Press relations: accompanying interviews, relationship meetings (goodwills), press releases and press conferencesDaily meetings with teams in Latin America and the United States; Clients: SAP Brazil, SAP Labs, T-Systems, PromonLogicalis, Promon Engenharia and Promon Intelligens.
  • Tv1
    Public Relations Trainee
    Tv1 May 2010 - May 2011
    São Paulo, Brazil
    - Press relations: monitoring clippings and reports, holding press conferences;- Internal communications: preparing content for employees Touch base meetings with teams in Latin America and the United States; Clients: SAP Brazil [SAP Forum and SAPPHIRE events], T-Systems, Damovo and Cennarium.
  • Wimpel Equipamentos De Pintura Ltda.
    Public Relations Trainee
    Wimpel Equipamentos De Pintura Ltda. Feb 2009 - May 2010
    São Paulo E Região, Brasil
    - Events - celebration of the company's 10th anniversary (theme, interactive activity, agenda/programming and ceremonialist) - Internal communication - setting up internal communication channels- Press office - press releases and articles signed by the CEO for industry magazines- Ombudsman - setting up a consumer relations system (Ombudsman) and tabulating data.
  • Infraero - Empresa Brasileira De Infraestrutura Aeroportuária
    Public Relations Trainee
    Infraero - Empresa Brasileira De Infraestrutura Aeroportuária Jun 2008 - Jan 2009
    São Paulo E Região, Brasil
    Working in the areas of Ombudsman, Press Office, Internal Communication (newsletter), Events;

Raquel Arruda Skills

Marketing Digital Marketing Marketing Social Public Relations Internal Communications Marketing Strategy Corporate Communications Social Media Marketing Communications Strategic Communications Digital Marketing English Publicidade Marketing De Pequenas Empresas

Raquel Arruda Education Details

Frequently Asked Questions about Raquel Arruda

What company does Raquel Arruda work for?

Raquel Arruda works for Knowbe4

What is Raquel Arruda's role at the current company?

Raquel Arruda's current role is Marketing Manager Latam and Africa at KnowBe4.

What is Raquel Arruda's email address?

Raquel Arruda's email address is ra****@****.com.br

What schools did Raquel Arruda attend?

Raquel Arruda attended Espm Escola Superior De Propaganda E Marketing, Faculdade Cásper Líbero, Colégio Espírito Santo.

What skills is Raquel Arruda known for?

Raquel Arruda has skills like Marketing Digital, Marketing, Marketing Social, Public Relations, Internal Communications, Marketing Strategy, Corporate Communications, Social Media, Marketing Communications, Strategic Communications, Digital Marketing, English.

Who are Raquel Arruda's colleagues?

Raquel Arruda's colleagues are Anurag Pachauri, Richard Newman Iv, Brenden H., Liz Dawson, Alicia Johnson, Shayna Alessandrini, Anna Tivan.

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