Responsible for the lady´s pajamas and Plus Size lingerie.

Courses in Brazil and abroad on human development techniques such as: Mindfulness, Life Coach, ThetaHealing (Valencia), Access Bars, Nonviolent Communication and Reiki;ThetaHealing and Access Bars instructor training. More than 200 students graduated in 02 years;Acting as a speaker on quality of life.Application of workshops with themes related to self-knowledge and Life Coaching.Volunteer work at Casa Theta as coordinator of ThetaHealing and Solidary Access Bars, as well as consultancy for the improvement of administrative processes and strategic planning.Structuring of digital content related to human development for the company “Escolha de Novo”, where I was a partner.

• Monitoring of activities related to the development of new products for private label to Skin Care, Color Cosmetics and Oral Care categories.• Prospecting and developing new suppliers, with compliance and regulation áreas.• Participation with the marketing team in the development and creation of the brand name, logo and packaging layout;• Monitoring of market trends and consumer behavior related to the categories within the supermarket environment, to define mix and budget; • Preparation of the pricing strategy, in line with the established sales, margin and consumer vision goals, considering the sale price 10% lower than the market leader;• Elaboration of P&L for these categories considering volume, billing, objective margin and inventory losses for the launch and the next two years;

Responsible for annual business planning, 2 and 3 year vision of The Beauty Box business unit and subsequent reporting to the Head of the BU and VP;Construction of annual BU budgets and sell out and sell in forecast for the main suppliers of third-party and own brands;Generation of KPI's related to sales of 11,000 SKUs, campaign results, product categories to support strategic business decisions.Management of demand and supply planning for the network of 54 physical stores, e-commerce and new channels.Responsible for inventory management in physical stores, by monitoring KPI's (coverage, stockout, turnover, average inventory per store, WMAPE), reducing 15% of stockout in physical stores in the first year;Responsible for the S&OP process of private label products, considering demand projections for both Beauty Box stores and other sales channels (drugstores) as a way to maximize turnover and optimize inventory. 18% reduction in coverage and 25% breakage in the first year;

Participation in the creation of a start-up within the group, called “the Beauty Box”, a multi-brand retail model with 54 stores located in the main malls in Brazil;Definition of product and brand mix within the color cosmetics, skin care and bath & body categories of third-party brands, which represented 35% of the chain's revenue or R$35 million. From May to September 2015, also aggregating the perfume and hair care categories, totaling 70% of the chain's revenue or R$70 million.Definition of innovative portfolio strategy uniting “hi-low” concepts considering national and international brands in accordance with the brand's value strategy.Development of strategic planning for 4,000 SKUs, definition of product mix, inventory control, definition of store cycles and marketing actions, definition of margin (20% higher than the market) and application of mark down;Brand clustering according to store profile and state taxation, ensuring business profitability;Annual negotiation of purchase volume for major suppliers, to ensure annual margin or bonuses. Target achievement every year.Definition of trade marketing strategies and subsequent negotiation with suppliers of actions in POS, online and offline media;Negotiation and preparation of replacement plan for "testers" and exhibition planogram in stores.Purchasing through national distributors and manufacturers, follow-up of orders and planning of delivery of products, testers and displays in the amount of around R$13 million;Market and competition analysis;International travel to research new suppliers and marketing actions to present future trends for our market.

Responsible for the management and development of products in the category of men's accessories (Apr/2011 to Dec/2011) and women's accessories (Jan/2012 to Apr/2012), involving strategic planning, inventory control, definition of product mix, analysis of pricing and Mark up.Sales turnover analysis, suggestions for improvement and return growth.Application of Mark Down strategies, settlement types, OTB.Responsible for product development involving prospection, negotiation and development of suppliers.Accomplishment of accessories purchases with national suppliers, follow up of orders and product delivery planning.Market and competition analysis.Main deliveries:Alignment in purchase planning between imported and national men's accessories productsDiagnosis and action plan to boost sales in the Women's Bags category

• Responsible for product management and development, inventory control, product mix definition, pricing analysis, mark up, turnaround analysis and mark down strategy application.• Purchase of watches with national and imported suppliers and inputs for the marketing, follow up of the orders and planning of delivery of the products.• Participation in the preparation of annual budgets for the sale, purchase and marketing investment for the dissemination of brands, annual turnover of R $ 100 million segment watches.• Responsible for the Clustering of the watch segment, life cycle implementation and controls of funds cooperated with international brands used for dissemination in printed media.• Success in the implementation of Excel tool to automate the distribution of goods, according to minimum inventory per store, optimizing the distribution process.

• Management of the Logistics area, acting in the reception and distribution of goods received at the São Paulo distribution center.• Responsible for preparing the annual budget, and directly and indirectly tracked costs and purchases of materials.• Participation in the development and implementation of the WMS tool.• Participation in logistics projects, achieving productivity gains and transport savings for the company.• Coordination and implementation of two product replacement projects in conjunction with the C & A purchasing area.• Was successful in developing and implementing the Quick Dock Project that reduced the supplier's waiting time by 60%. (In 2007 the company reached the 1st place in the "Efficiency Ratio on Receiving Cargo" by DAU - Department of Urban Supply).• Was responsible for developing and implementing the 5S Program for professionals in the distribution center by applying educational materials and lectures.