Raquel Souza Email and Phone Number
Strategic Communication - Brand and Product Position Specialist & Sales - Creativity-Storytelling/Storyteller at
@
Zum Brazil Eventos
salvador, bahia, brazil
Raquel Souza's Location
Brazil, Brazil
Raquel Souza's Contact Details
Raquel Souza work email
- Valid
Raquel Souza personal email
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About Raquel Souza
Professional with 15 years of experience in the communication area with high level of strategy, research, creative concept development and execution regarding campains and consumers experience in Brazil and abroad. Since 2013, when I came back from Romania, first time where I worked with Online Marketing, an App among consumers across a variety of channel, nations and stakeholders as well as local agency partners, I can tell I built a special ability to integrated global and regional consumer brand marketing and Sales initiatives. I have worked with most of the Communication areas and tools such as CRM, Affiliate/partnership, Customer Sucess, Digital Mkt and Marketing, Commercial (sales), Social Media, Website, Blog, and Writing, regarding the Strategic part, development, implementation until results analysis (data analysis) and familiarity with business indicators (eg churn, CAC, LTV).
Raquel Souza's Current Company Details
Zum Brazil Eventos
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Strategic Communication - Brand and Product Position Specialist & Sales - Creativity-Storytelling/Storyteller
salvador, bahia, brazil
- Website:
- zumbrazil.com.br
- Employees:
- 44
Raquel Souza Work Experience Details
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MarketingZum Brazil Eventos Jan 2023 - Present• Estratégia de Produto e Experiência do Cliente• Responsável por criar roteiros estratégicos de marketing que aumentem o público,mantenham a integridade da marca, cumpram os padrões da marca e aumentem a receita.Estudo de mercado e concorrência.• Coordenador de equipe• Hábil na coordenação de múltiplas atividades de canais de marketing, incluindo eventospresenciais, webinars, boletins informativos, todas as principais redes sociais e campanhas deaquisição paga.• Planejamento de desenvolvimento de SM incluindo texto - SEO, storytelling, fotos e vídeos.• Gestão de atividades inbound e outbound por plataformas. Estratégia de e-mail incluída• Responsável pela análise de dados de todas as atividades de marketing, reportando essesresultados e ajustando as atividades de marketing com base nas análises.
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Consultor De Comunicação De MarketingSapere Aug 2022 - Nov 2022- 360 Communication and Marketing Consulting- Creation of editorial planning and content production for specific stages of the acquisition funnel, mapping and monitoring of keywords related to the value proposition of the solutions.- Development and realization of strategic marketing and sales planning including sales funnel, customer cycle, and inbound marketing- Monitoring results and analyzing data offline and online, for all types of companies, with greater involvement in Saas, for example, KPIs - CAC, Churn, LTV, SQL, MMR, etc- Planning and development of paid media using Google Analytics and Meta.- SM development planning including text - SEO, storytelling, photos, and videos.- Management of activities by platforms such as RD Station, Monday, Trello, C-suite, Tableau etc.- Product Strategy and Customer Experience
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Novos Canais - Parcerias & MarketplaceDialog - O Superapp Do Colaborador Jan 2022 - May 2022• Familiarity with putting together data from multiple sources to tell a story. Creation of editorial planning and content production for specific stages of the acquisition funnel, mapping and monitoring of keywords related to the value proposition of the solutions;• Solid experience with Sales and Marketing Strategies with strong analytical skills with the ability to leverage on data to develop the best strategy/decisions.• Relationship with Stakeholders. Strategic thinker with excellent communication and presentations skills.• Commercial proposal development after building a relationship with a future partner. • Ability in trend analysis and market/competition mapping.• Ability to resolve communication crises • Planner, coordinate and execute project end-to-end, always in partnership with the squad involved in -
Gestão De Novos Negócios - Vendas E MarketingScience Play May 2021 - Nov 2021Brasília, Distrito Federal, Brasil• Digital Platform Sales and Marketing and Digital Products -Creation of editorial planning and content production for specific stages of the acquisition funnel, mapping and monitoring of keywords related to the value proposition of the solutions;• Sales and Marketing Strategies - storytelling • Costumer Success • Experience in organic / user generated content social media and community strategy and execution• Experience creating content for social media and communities (Facebook, Instagram, Twitter)• The ability to juggle multiple tasks and competing priorities whilst delivering quality and timely content• Conduct strategic studies for the company's board and leaders;Create and monitor process performance indicators in order to measure operational efficiency. -
Community ManagerAkzo Coworking Sep 2020 - Apr 2021Brasília, Distrito Federal, Brasil- Responsible for employees and community daily well care and activities.- Responsable for engagement of all target audience - storytelling - Responsable for the company organizational fuction (employees schedules) and strategic development.- Responsible for comercial proposals and negotiations with all steakholders plus contract analysis- Strategic approacj as well as texts for promotions and imagine delivery of the company ( social media, website, realeases etc) - strategic Brading.- Data analysis .- Leads and clients follow up - customers Sucess.- Event development and organization (ideia, suplliers negotianos and mediator plus responsible for network during the event).- Strategic Growth - responsible for key projects, partnership and events with the aim to expand the view, value and brand odf the company. -
English Language TeacherLemontree Ensino Afetivo Dec 2019 - Sep 2020Brasília Area, Brazil• Event organization with stakeholders with the aim of engagement and outreach for the brand.• Strategic thinking of identifies external opportunities to influence audiences.• Planning and monitoring student evolution.
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AdviserWorld Study Brasil May 2018 - May 2019Brasília E Região, Brasil• Identification of partnerships and new markets. • Development of new programs with partners.• Creation, participation and organization of events (budget management)• Encourage engagement with stakeholders building a strategic relationship.• Sales strategy management and the creation of commercial campaigns.
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Commercial And Communication ManagerBirds Aug 2017 - Apr 2018Brasília E Região, Brasil• Strategy management of social network and blog, regarding the market position of the company. (budget management)• Management of internal and external attendance.• Identification of partnerships and new markets.• Manage selected program partnerships and relationships.• Encourage engagement with stakeholders building a strategic relationship.- Creation of editorial planning and content production for specific stages of the acquisition funnel, mapping and monitoring of keywords related to the value proposition of the solutions;
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CommunicationInternational Policy Centre For Inclusive Growth (Ipc-Ig) Jan 2017 - Jul 2017Brasília E Região, Brasil Monitoring and production of content in English and Portuguese for media channels(Facebook, LinkedIn, YouTube and Twitter), including audience increases, for exempleFacebook have an increase of 14.6% in followers and Online communication strategypromotion for two editions of Policy In Focus magazine. Strategy and development of institutional videos - Screenplay, recording and editing. Update of main list and printed dissemination of Policy in Focus magazine for severalStakeholders (Embassies, Brazilian Government, Researchers and Coordinators of IPEAand International Organizations). Event organization - seminar series of the Centre and study visit on social protection ofRepublics of Mali and Congo 2017. Communication support for the WWP (World Without Poverty) and the onlineplatform Dedicated to Social Protection issues - socialprotection.org -
Commercial DirectorGo Abroad Intercâmbio Dec 2013 - Dec 2016Salvador E Região, Brasil• Responsible for the strategies and development of the communication and sales plan.• Identification of new business opportunities.• Development of proposals and negotiate agreements.• Development of new programs with partners.• The strategic plan of Marketing and Communication, including Material.• Creation, participation and organization of events (budget management).• Data analysis of each partnership to ensure strategies were adequate to goals planned.• Supervision, training and customer service's staff.
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Online MarketingKeepcalling Jun 2013 - Aug 2013Distrito De Sibiu, Romênia Professional Exchange Working with the Marketing team to help grow the customer community through enhanced communication (email marketing, social media, advertising, surveys) and negotiation. Understand the company's products’ functionality from the customer's point of view. Research ethnic groups’ online behavior and collaborate with each team in developing marketing campaigns on different channels (Adwords, Google+, Facebook, YouTube). Analysis and tracking through Google Analytics on all campaigns. -
Business / Sales Office CoordinatorEgali Intercâmbio Ltda Dec 2011 - Feb 2013Salvador, Bahia• Office Coordination. • Identification of new business opportunities in the State of Bahia, such as University, Private Organizations, Language Schools and Government Institutions.• The strategic plan of Marketing and Communication, including Material.• Responsible for new partners and relationships through visits and negotiations in other cities.• Implementation and Development of external and internal events.• Data analysis of each partnership to ensure strategies were adequate to goals planned.• Customer Service and Training Staff.• Leadership and execution of lectures for the target audience. -
Administration ManagementCare Service Equipamentos De Comunicação Mar 2011 - Nov 2011Salvador, Brazil• Responsible for implementing communication strategies for internal and external audiences with the general manager.• Customer Service.
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StaffWith Taste Jun 2010 - Aug 2010Irlanda• Organization and execution of events for high level community.
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Estágio / InternJornal A Tarde Jan 2008 - Jan 2010Salvador, Brazil• Support, attraction and retention of customers.• Shortly after being promoted, responsible for the preparation of communication and procurement inside and outside the city of Salvador, besides taking care of the financial part of it.
Raquel Souza Skills
Project Management
Customer Service
Public Relations
Strategic Planning
Microsoft Excel
Microsoft Office
Powerpoint
Sales Management
Sales Operations
Google Adwords
Social Media
Marketing Strategy
Strategic Partnerships
Strategic Communications
Google Analytics
Business Strategy
Coordination
Analysis
Business Analysis
Microsoft Powerpoint
Raquel Souza Education Details
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Project Management -
Public Relation And Marketing
Frequently Asked Questions about Raquel Souza
What company does Raquel Souza work for?
Raquel Souza works for Zum Brazil Eventos
What is Raquel Souza's role at the current company?
Raquel Souza's current role is Strategic Communication - Brand and Product Position Specialist & Sales - Creativity-Storytelling/Storyteller.
What is Raquel Souza's email address?
Raquel Souza's email address is ra****@****ail.com
What schools did Raquel Souza attend?
Raquel Souza attended Universidade Salvador, Universidade Católica De Salvador.
What skills is Raquel Souza known for?
Raquel Souza has skills like Project Management, Customer Service, Public Relations, Strategic Planning, Microsoft Excel, Microsoft Office, Powerpoint, Sales Management, Sales Operations, Google Adwords, Social Media, Marketing Strategy.
Who are Raquel Souza's colleagues?
Raquel Souza's colleagues are Gabriela Rabello, Ariela Moura, Nadson Oliveira, Tauana Lima, Flavio Pucci, Luiz Sutra, Luciana Amorim.
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