Raquel De Q.Almeida, Msc (She/Her)

Raquel De Q.Almeida, Msc (She/Her) Email and Phone Number

Head comunicação corporativa @ americanas s.a.
Rio de Janeiro, RJ, BR
Raquel De Q.Almeida, Msc (She/Her)'s Location
Rio de Janeiro, Rio de Janeiro, Brazil, Brazil
Raquel De Q.Almeida, Msc (She/Her)'s Contact Details

Raquel De Q.Almeida, Msc (She/Her) work email

Raquel De Q.Almeida, Msc (She/Her) personal email

n/a
About Raquel De Q.Almeida, Msc (She/Her)

Communication everywhere and everything. I really believe in communication as a strategic business tool. I am a journalist and currently work in corporate communications, taking special care of reputation and image crisis management. – Large experience in strategy, planning, content production and implementation of communication actions and projects, with a focus on reputation and image, for corporations and organizations. - Crisis management in corporate communication, based on risk monitoring for brands and stakeholders. - Communication products and services portfolio manager, with an emphasis on digital platforms. - Team leadership, focused on professional development and engagement with the mission and values of corporations and organizations. - Twenty years of experience in newsrooms, as a reporter and editor in the area of Economics and Finance, in addition to having held executive positions in press outlets such as O Globo, Globo.com, Gazeta Mercantil, Jornal do Brasil, Veja and O Dia. - PhD in Social Communication at PUC-Rio and master in Scientific and Cultural Dissemination from Labjor/Unicamp. Deputy leader of the Political Economy of Communication (EPC) group at PUC-Rio, researcher on the impact of technology companies on the news production environment.- Postgraduate in Marketing from Coppead/UFRJ and graduated in Social Communication from UFRJ.

Raquel De Q.Almeida, Msc (She/Her)'s Current Company Details
americanas s.a.

Americanas S.A.

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Head comunicação corporativa
Rio de Janeiro, RJ, BR
Website:
ri.americanas.io
Employees:
17
Raquel De Q.Almeida, Msc (She/Her) Work Experience Details
  • Americanas S.A.
    Head Comunicação Corporativa
    Americanas S.A.
    Rio De Janeiro, Rj, Br
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  • Americanas S.A.
    Gerente Executiva De Comunicação Corporativa
    Americanas S.A. Oct 2021 - Present
    Rio De Janeiro, Brasil
    - Planejamento estratégico da comunicação corporativa da Americanas S.A., com foco na reconstrução e ampliação de imagem e reputação da companhia junto à imprensa e formadores de opinião.- Gestão de crises com análise preditiva a partir de matriz de risco e mapa de mensagens para recuperação de reputação e imagem.- Estratégia de presença no ambiente digital, especialmente para principais lideranças e porta-vozes.- Recuperação de NPS imagem e reputação em dois anos de crise de gestão organizacional (indicador Cortex) com reconhecimento do Prêmio Aberje nacional 2024
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  • Oi
    Gerente De Comunicação Estratégica Oi E Oi Futuro
    Oi Nov 2019 - Oct 2021
    Rio De Janeiro
    Planejamento e desenvolvimento de comunicação junto a imprensa e formadores de opinião, com foco na estratégia das unidades de negócios e dos temas institucionais da Oi e do Oi Futuro. Gestão de crise em comunicação, reputação de imagem e ações de PR. Coordenação e planejamento de conteúdo da Oi no LinkedIn, com meta de ampliação de alcance e do engajamento das mensagens chave por público qualificado. Gestão e acompanhamento de resultados, OKR e orçamento da área.
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  • Instituto Infnet
    Professora Marketing Digital
    Instituto Infnet Oct 2018 - Dec 2020
    Rio De Janeiro
    Responsável pelas aulas de gestão e planejamento de conteúdo em mídias sociais das turmas de graduação em Marketing.
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  • Oi Futuro
    Gerente De Comunicação E Marketing
    Oi Futuro Feb 2019 - Dec 2019
    Planejamento e desenvolvimento da estratégia de comunicação digital, com foco na ampliação de alcance e engajamento com os programas do Instituto. Gestão de time, fornecedores e acompanhamento de resultados e orçamento da área.
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  • Oi Futuro
    Coordenação De Comunicação E Marketing
    Oi Futuro May 2018 - Feb 2019
    Rio De Janeiro
    Revisão do portfólio de ativos de comunicação e ampliação do alcance digital. Aumento de 85% da taxa de engajamento da marca no ambiente digital em 2018 com a criação de uma nova narrativa para dar visibilidade ao reposicionamento do Instituto. Lançamento do novo site do Instituto, com foco na usabilidade e ampliação da oferta de conteúdo.
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  • Oi Futuro
    Consultora Em Comunicação
    Oi Futuro Sep 2017 - Apr 2018
    Planejamento e estratégia em comunicação digital, revisão do portfólio de produtos digitais, acompanhamento de resultados.
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  • Rede 82
    Head Strategic Communications
    Rede 82 Apr 2015 - May 2018
    Rio De Janeiro - São Paulo
    Digital content savvy, projects development, communication and marketing planning, mobile and social media. Projects: CI&T, Oi Futuro, Infoglobo, TV Globo, Projeto Colabora, Depilatti, Nau Comunicação, In Press Porter Novelli, FleishmannHillard Brasil.
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  • Universidade Estadual De Campinas
    Estágio Docente
    Universidade Estadual De Campinas Aug 2016 - Dec 2017
    Campinas E Região, Brasil
    Responsável pelo conteúdo e aulas de comunicação digital para instituições públicas no curso de especialização em jornalismo científico do LabJor.
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  • Textual Comunicação
    Digital Communications Executive Manager
    Textual Comunicação Feb 2014 - May 2015
    Rio De Janeiro, Brazil
    In charge of the digital communication team, responsible for planning and developing new products and digital services for clients such as Coca-Cola, Mcdonald's, Banco Itaú and Rio 2016 Olympic Games. Created and developed new digital solutions with third-party partnerships for branded content production and distribution to Textual portfolio clients. Also managed the content production and social listening.
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  • Infoglobo
    Digital Products Manager
    Infoglobo Aug 2008 - Feb 2014
    Rio De Janeiro
    Managed projects of news products development on digital platforms, to distribute and to monetize O Globo newspaper content. Coordinated the liaison between the technological development team and the newsroom so that new processes and production flows were established. Led the first news apps projects development and strategy (O Globo em Fotos and Globo Notícias), which reached a qualified audience in just few weeks. Managed the paywall project and also specific niche themed websites and projects as Ela.com and VaiRio mobile app. I was also responsible for O Globo Digital Products strategic planning and budget tracking as well as their audience and subscriptions programs results.
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  • Globo Online
    Executive Editor
    Globo Online Aug 2004 - Sep 2008
    Managed all the online and multimedia content production in a team of 70 journalists. Coordinated relevant and critical coverage such as the 2006 presidential elections, the "Mensalão" political crisis in the first PT government (2005), as well as other important moments in sports, economy and entertainment. Involved in building, motivating and training the team, providing regular feedback about their performance and also about the business results and goals. Created integrated productions flows for digital and print newsrooms teams to optimize efforts and reach content in a high quality and user focused.
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  • Globo.Com
    Finance And Economics Desk Editor
    Globo.Com Jul 2001 - Jul 2004
    Coordinated a multimedia content production team on business and financial coverage, suggesting new angles and multimedia solutions to tell the stories, overseeing to audience metrics, engagement and interaction results. Involved in building, motivating and training the team, providing regular feedback about their performance and also about the business results and goals.
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  • Gazeta Mercantil
    Editor
    Gazeta Mercantil Sep 2000 - Jun 2001
    Responsável pelo planejamento e gerenciamento do time de 15 jornalistas da sucursal do Rio de Janeiro.
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  • Infoglobo
    Editor Adjunto - Agência O Globo
    Infoglobo Jun 1999 - Sep 2000
    View
  • Jornal Do Brasil
    Editora Adjunta Economia E Finanças
    Jornal Do Brasil Jun 1998 - Jun 1999
    View
  • Veja
    Repórter De Economia
    Veja May 1996 - Jun 1998
    View
  • Jornal Do Brasil
    Reporter - Economia E Finanças
    Jornal Do Brasil Dec 1994 - Jun 1996
    View
  • Editora O Dia
    Reporter
    Editora O Dia Mar 1993 - Dec 1994

Raquel De Q.Almeida, Msc (She/Her) Skills

Journalism Digital Media Seo Social Media Digital Marketing Blogging Corporate Communications Online Journalism New Media Newspapers Digital Strategy Editing Marketing Social Media Marketing Online Advertising Mobile Devices Newspaper Editorial Media Relations Public Relations Publishing Management Multimedia Marketing Communications Marketing Strategy Press Releases Strategic Communications Internal Communications Magazines Newsletters Wordpress Content Strategy Online Marketing Content Management Copywriting Advertising Email Marketing Copy Editing Web Content Social Networking News Writing Storytelling Publications Strategy Television Photoshop Creative Writing Crisis Communications Content Development Video

Raquel De Q.Almeida, Msc (She/Her) Education Details

Frequently Asked Questions about Raquel De Q.Almeida, Msc (She/Her)

What company does Raquel De Q.Almeida, Msc (She/Her) work for?

Raquel De Q.Almeida, Msc (She/Her) works for Americanas S.a.

What is Raquel De Q.Almeida, Msc (She/Her)'s role at the current company?

Raquel De Q.Almeida, Msc (She/Her)'s current role is Head comunicação corporativa.

What is Raquel De Q.Almeida, Msc (She/Her)'s email address?

Raquel De Q.Almeida, Msc (She/Her)'s email address is ra****@****.com.br

What schools did Raquel De Q.Almeida, Msc (She/Her) attend?

Raquel De Q.Almeida, Msc (She/Her) attended Pontifícia Universidade Católica Do Rio De Janeiro, Universidade Estadual De Campinas, Universidade Federal Do Rio De Janeiro, Coppead Ufrj, Coppead Ufrj, Northwestern University - Kellogg School Of Management, Ibmec, Knight Center For Journalism In The Americas, Knight Center For Journalism In The Americas.

What are some of Raquel De Q.Almeida, Msc (She/Her)'s interests?

Raquel De Q.Almeida, Msc (She/Her) has interest in Mobile, Kids And Dogs, Technology, Education, People, Journalism, Web.

What skills is Raquel De Q.Almeida, Msc (She/Her) known for?

Raquel De Q.Almeida, Msc (She/Her) has skills like Journalism, Digital Media, Seo, Social Media, Digital Marketing, Blogging, Corporate Communications, Online Journalism, New Media, Newspapers, Digital Strategy, Editing.

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