Raquel Marinangelo Email & Phone Number

State Of São Paulo, Brazil

São Paulo, São Paulo, Brasil

Barueri, São Paulo, Brasil

São Paulo, Brasil

São Paulo, Brazil

I led and restructured the company's Marketing with a focus on branding, employer branding, and sales. Icreated and implemented Marketing Communication Plans.I drove the revitalization of the brand, product, and positioning, actively collaborating in this process. I ledthe creation of the new website/SEO, campaigns, graphic and digital assets, and the content thatsupported strategic and tactical marketing and sales initiatives. I applied strategies in conjunction withpartners.Public Relations: I developed a press strategy with content such as articles, press releases, case studies,interviews, and podcasts for the media, in collaboration with an agency, targeting cybersecurity,technology, and business media.Events: I managed market and partner relationship events, implementing actions.I planned Inbound Marketing campaigns, developing Digital Marketing strategies with content and SEOto drive growth and boost lead generation for acquiring new clients and partners. I managed CRM andused data analysis to guide new strategic approaches.Internal Marketing: I planned the annual calendar of communications, actions, and internal events.Customer Experience: I improved onboarding/ongoing processes, customer retention, satisfactionsurveys, and cancellation processes, and oversaw customer service in coordination with the supportteam.I managed and developed high-performance teams and budget planning with a focus on ROI.

São Paulo Area, Brazil

I structured the department and implemented the marketing plan with a focus on Brand Awareness,Employer Branding, and Sales, in collaboration with the global marketing team in India. I led communication projects in collaboration with other departments and suppliers. I facilitated brainstorming sessions, prepared briefings, set deadlines, and managed budget and production to ensure quality delivery from end to end.I developed Inbound Marketing strategies and planned and monitored Social Media for the BrazilianLinkedIn, Facebook, and Instagram pages, as well as the Brazilian website and blog. I implementedmarketing automation, prepared reports, and analyzed metrics for continuous optimization.Public Relations and Events: I collaborated with PR agencies to develop content for technology andbusiness media. I managed large-scale industry events with partners and strategic corporate events withthe sales team.I approved all marketing projects and activities, creative content, and actions. I maintained integratedcommunication across all channels and growth strategies. As a leader, I developed the team andmanaged the budget to ensure efficiency and financial responsibility.

São Paulo Area, Brazil

Conceptual campaign planning and social media content (Instagram); On/Off Art Creation and execution; creative concept development for shop windows, POS, events, digital, UI and UX standardization and enhancement. Clients: Marisol (Lilica&Tigor, Marisol, OSM, Mineral), Onofre, Itaú, Bombril, Technisa, Sotrek, GS1 e AG7.

São Paulo E Região, Brasil

Account Manager: Campaign presentation and advocacy in client, creative solutions deliver.Creative Management and Development: briefing capture and transmission to team, follow-up and guidance of all creative process of end-to-end focused on quality of the final delivery, team training and division of tasks.Corporate Marketing: strategy and development of corporate and training materials, proposal writing, presentation and customisation for each client, and other routines related to the area. Client: Avon Cosmetics Brochure (Makeup, Skin Care, Personal Care, Fragrances e plataformas). Avon Fashion and Home Brochure (Jewellery, Entertainment / Leisure).

São Paulo E Região, Brasil

Creation and execution of online and offline layouts, internal and external, focused on direct marketing. Subscriptions Department. Photo shooting direction of promotional gifts.Clients: National Geographic, Nova, Woman’s Wealth, Man’s Health, Playboy, Vip, Gloss, Placar, Quatro-Rodas, etc.

Sydney E Região, Austrália

Autonomous activity in Australia. Corporate branding and direct marketing. Clients: Stay Global, Accommodation Now, Strathfield College e El Caballo Resort.

Sydney - Au

Corporate branding and direct marketing. Creation and execution of online and offline layouts focused on visual identity ofall hotel brands of the group. Brainstorm creation process. Clients: Travelodge Hotels, Vibe Hotels, Medina Apartments, Adina Apartments.

São Paulo - Br

Creating and executing online and offline layouts focused direct marketing. Clients: Lojas Pernambucanas, Telefônica, UOL Internet, Banco Itaú, TVA.

Master'S Degree, Communication And Digital Marketing

Bachelor'S Degree, Advertising And Marketing

Diploma, Ti- Multimedia

Activities and Societies: CSS, HTML, Java Script. Sydney-AU