▪️ Led product strategy and roadmap development for IFEMA MADRID’s digital platform, navigating a high-stakes, complex environment to create a scalable, multi-year plan. Within the first year of launch, achieved substantial engagement and adoption, with: - 290,583 active users, demonstrating strong reach and user engagement. - 109,223 connections established, facilitating networking and community building among participants. - 7,827 products showcased, providing high visibility for exhibitors. - 6,360 events and activities created, driving interactions and enriching the user experience.▪️ Spearheaded the design and prototyping of an advanced workflow system for an international client in the air traffic control sector, aimed at optimizing high-stakes environments. The project incorporates touch-screen solutions, task automation, and communication enhancements to improve operational efficiency and reduce cognitive load.▪️ Implemented agile methodologies and data-driven decision-making to guide cross-functional teams through each phase of product development, from initial discovery to testing, ensuring high-quality outcomes in complex,high-impact applications.▪️ Applied user-centered design principles to create sustainable, scalable, and user-friendly solutions across diverse digital platforms, supporting IFEMA, NATS, and PagoNxt (Banco Santander) projects with a focus on security, usability, and engagement.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀 𝗮𝗻𝗱 𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝗼𝗻𝘀:UFI Awards Finalist in the “Digital Innovations that deliver a business impact” category

▪️ Pioneered strategic product design initiatives with a social impact focus, aligning business goals with sustainable and user-centered digital plattforms for clients such as Yoigo, Zamora Company, and Leroy Merlin. These efforts led to a significant rise in customer retention and engagement, reinforcing brand loyalty.▪️ Focused on user-centered innovation, crafting solutions that seamlessly integrate product features with brand identity, resulting in increased feature adoption and satisfaction rates across diverse sectors. Leveraged agile frameworks and design thinking to collaborate with stakeholders, ensuring cohesive product visions and impactful execution.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀 𝗮𝗻𝗱 𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝗼𝗻𝘀:Gold EFI Award in 'Social Relevance' for "Pienso Luego Actúo" by YoigoGold EFI Award in 'Best NGO' for "La Vuelta al Cole contra el cáncer infantil"Silver EFI Award in 'Best Earned Media Campaign' for "The Golden Laces" by Unoentrecienmil

▪️ Drove product design and development for high-profile clients including Sony Entertainment, AXN, Microsoft and Museo Thyssen-Bornemisza, translating brand identity into digital experiences through service design and strategic UX approaches. ▪️ Established metrics-driven strategies that increased customer retention by 15-20%, fostering long-term user loyalty and setting a benchmark for innovation in product experience. ▪️ Implemented data-driven insights and market research to inform product improvements, aligning design decisions with real-world user behavior.

▪️ Led design and innovation for high-impact interactive products, collaborating with major clients such as Google, Sony Entertainment, Hoss Intropia, and Blanco. Focused on delivering cutting-edge digital experiences that align with brand identity and engage diverse audiences.▪️ Directed cross-functional teams to conceptualize and execute projects across multiple platforms, including the award-winning Google Art Project, recognized with a Cannes Golden Lion.▪️ Specialized in UX and UI design that pushes creative and technological boundaries, utilizing data-driven insights to continuously enhance user engagement and experience quality.▪️ Drove the development of innovative solutions that met client needs and set new standards in interactive product design, reinforcing Madpixel’s reputation as a leader in digital innovation.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀 𝗮𝗻𝗱 𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝗼𝗻𝘀:Golden Cyber Lion at Cannes Festival for Google Art Project

▪️ Led digital experience design and creative strategy for Nurun, a global strategic design consultancy focused on developing innovative digital products and services. Oversaw creative direction for both established clients and new business, aligning design strategies with business goals to drive impactful digital transformation.▪️ Managed a team of 15 multidisciplinary professionals across UX, UI, and digital strategy, fostering collaboration to deliver cohesive, high-quality solutions that integrate seamlessly with client brands and user needs.▪️ Collaborated internationally with teams in Canada, France, and Spain on cross-border projects, leveraging insights from diverse markets to refine and scale digital solutions.▪️ Enhanced client engagement through strategic product and service design, creating experiences that resonate with audiences and meet rigorous business and user experience standards.

My role included building creative concepts for existing and new customers, and monitor their execution. Digital direct marketing and ABMManage external suppliers and lead a team of 8 people.

I started working at TBWA and later at Tequila as creative director of interactive area of this agency.My role consisted of creating concepts for existing and new customers. Manage external suppliers and lead a team of 4 people.

In Germinus I was hired as Art Director. It was a company newly formed and began to select staff, manage suppliers, etc. I was promoted to creative director. I shared the habilities and responsabilities for these two professional roles. Including the definition of the corporate image, the creative conceptualization of the projects and managing a team of 6 people.

At Smart Think I did art direction for both online and offline media. The agency is specialized in loyalty and incentive plans which allowed me to form in these areas.

Created a weekly magazine "MAS" initially focused on other sports different than football. Defined Name, header, chose fonts and general layout of the magazine.