Raquel Rivera Email & Phone Number

Madrid, ES

• ️ Led product strategy and roadmap development for IFEMA MADRID’s digital platform, navigating a high-stakes, complex environment to create a scalable, multi-year plan. Within the first year of launch, achieved.
• ️ Spearheaded the design and prototyping of an advanced workflow system for an international client in the air traffic control sector, aimed at optimizing high-stakes environments. The project incorporates touch-screen.
• ️ Implemented agile methodologies and data-driven decision-making to guide cross-functional teams through each phase of product development, from initial discovery to testing, ensuring high-quality outcomes in.
• ️ Applied user-centered design principles to create sustainable, scalable, and user-friendly solutions across diverse digital platforms, supporting IFEMA, NATS, and PagoNxt (Banco Santander) projects with a focus on.

Madrid, Community Of Madrid, Spain

Madrid

• ️ Pioneered strategic product design initiatives with a social impact focus, aligning business goals with sustainable and user-centered digital plattforms for clients such as Yoigo, Zamora Company, and Leroy Merlin..
• ️ Focused on user-centered innovation, crafting solutions that seamlessly integrate product features with brand identity, resulting in increased feature adoption and satisfaction rates across diverse sectors. Leveraged.

España

• ️ Drove product design and development for high-profile clients including Sony Entertainment, AXN, Microsoft and Museo Thyssen-Bornemisza, translating brand identity into digital experiences through service design and.
• ️ Established metrics-driven strategies that increased customer retention by 15-20%, fostering long-term user loyalty and setting a benchmark for innovation in product experience.
• ️ Implemented data-driven insights and market research to inform product improvements, aligning design decisions with real-world user behavior.

España

• ️ Led design and innovation for high-impact interactive products, collaborating with major clients such as Google, Sony Entertainment, Hoss Intropia, and Blanco. Focused on delivering cutting-edge digital experiences.
• ️ Directed cross-functional teams to conceptualize and execute projects across multiple platforms, including the award-winning Google Art Project, recognized with a Cannes Golden Lion.
• ️ Specialized in UX and UI design that pushes creative and technological boundaries, utilizing data-driven insights to continuously enhance user engagement and experience quality.
• ️ Drove the development of innovative solutions that met client needs and set new standards in interactive product design, reinforcing Madpixel’s reputation as a leader in digital innovation.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀 𝗮𝗻𝗱.

• ️ Led digital experience design and creative strategy for Nurun, a global strategic design consultancy focused on developing innovative digital products and services. Oversaw creative direction for both established.
• ️ Managed a team of 15 multidisciplinary professionals across UX, UI, and digital strategy, fostering collaboration to deliver cohesive, high-quality solutions that integrate seamlessly with client brands and user needs.
• ️ Collaborated internationally with teams in Canada, France, and Spain on cross-border projects, leveraging insights from diverse markets to refine and scale digital solutions.
• ️ Enhanced client engagement through strategic product and service design, creating experiences that resonate with audiences and meet rigorous business and user experience standards.

My role included building creative concepts for existing and new customers, and monitor their execution. Digital direct marketing and ABMManage external suppliers and lead a team of 8 people.

I started working at TBWA and later at Tequila as creative director of interactive area of this agency.My role consisted of creating concepts for existing and new customers. Manage external suppliers and lead a team of 4 people.

In Germinus I was hired as Art Director. It was a company newly formed and began to select staff, manage suppliers, etc. I was promoted to creative director. I shared the habilities and responsabilities for these two professional roles. Including the definition of the corporate image, the creative conceptualization of the projects and managing a team of 6.

At Smart Think I did art direction for both online and offline media. The agency is specialized in loyalty and incentive plans which allowed me to form in these areas.

Created a weekly magazine "MAS" initially focused on other sports different than football. Defined Name, header, chose fonts and general layout of the magazine.

Product Analytics

Digital Product Design, Product Design

Design Process Facilitation, Strategic Design

Big Data & Intelligent Design, Strategic Design

Facilitation And Service Design, Service Design

Postgraduate In Agile Project Management With Scrum, Kanban, Lean And Xp

Leadership And Management Skills, Business

Master Of Fine Arts - Mfa, Design

A Brief History Of Ethics. Five Fundamental Proposals, Philosophy

Cartographies Of The Contemporary World: 4 Key Thinkers On Cultural Distress, Philosophy

Service Design Thinking & Facilitation

Nuevas Tecologías Y Sociedad, Sociology