Developing and implementing sales strategies for increase of market share and profitability on sustainable basis in line with Annual Business Plan and target.To direct the Sales team and establish sales targets brand wise, pack wise as per ABP, help them to achieve territory and area wise monthly, quarterly and annual sales targets.To motivate & direct Sales team to establish coverage, distribution and display objectives to meet sales targets.To drive for sales collection both current and dues from the market with monthly reporting.To plan and implement local and digital sales promotion in consultation with marketing team.To analyze stock movement and ensure availability of products at retail sales points.Help to the management for developing long term pricing strategy to maximize variable margin through product/ territory/ pack mix decisions.Explore and create new sales territories as per market & growth need.To lead the sales team by evaluating their skills, identify training need, setting KPI and to train them to achieve desired performance.Develop a yearlong training program in association with HR team for all sales people in the and implement the same.Coordinate with technical team to develop proper monitoring and reporting system of all the activities and performance of the sales team in line to set KPI and Company objectives and targets.Develop and implement sales practices, methodology, tools and tactics. Develop tools to measure and improve sales performance.Regular market visit and maintaining healthy business relationship with existing stakeholders, retailers and corporate clients.Ensure periodic Market and customer centric data collection, compilation and reporting to the Strategic management team to influence new and innovative marketing ideas to enhance brand and sales value.Developing in-depth knowledge of company offerings to identify profitable business opportunities.

Area wise, Target Set up. Prepare yearly & monthly trade scheme proposal through optimum utilization of trade budget. • Analyze day to day sales based on ongoing trade program & competitor's market activities. • Analyze competitor's product, price, place and promotion and maintain database to assist organizational goal.Design monthly incentive proposal for Exclusive Retailer to motivate them for individual target achievement. Communicating all approved trade program & incentive with respective stakeholders. • Delar wise primary lifting Monitoring.Sales & Marketing Policy established and managed effective relationships with delars, retailers, and other key channels to maximize market penetration and brand awareness.