Rashi Mathur Email & Phone Number

Gurugram, HR, IN

Gurugram, Haryana, India

• Lead a team of content specialists to design content roadmap basis editorial understanding, user research, marketing and data insights to improve customer retention. Ideate content innovations & campaigns as per.
• Lead User research team to gather in-depth understanding of audience behaviour for content & commerce. Collaborate with Commerce, Content and Product teams to ideate on avenues where these insights can be utilised.

Gurugram, Haryana, India

Noida Area, India

• Worked on news planning and coverage for key political and financial events, wrote analytical stories and blogs
• Monitored Google Analytics, Chartbeat, Outbrain to create data-driven plans to expand the reach of content which is aligned with consumer sentiments; worked to ensure the content is SEO friendly
• Managed the network’s social media handles to expand the reach of content
• Mentored sub-editors and senior sub editors for news writing and coverage
• Coordinated with reporters across bureaus to ensure the authenticity of the news storiesSpecial projects: Lok Sabha election coverage, Series on history of all Indian national elections, Budget coverage

Noida Area, India

• Played a pivotal role in the launch of Indian Express Group’s millennial-centric website Inuth.com, a video-first platform targeted towards millennials
• Led the news team of 8 copy editors to surpass month-on-month traffic and social media targets; successfully initiated challenging resource allocation plans to optimise turnaround time
• Designed multi-platform social media strategy and created content for it to contribute to building brand identity
• Investigated competitor insights and monitored conversion rates through Google Analytics, Buzzsumo, Newswhip’s Spike, etc. to evaluate changing market trends and strategically revamp content in a periodic manner to.
• Wrote analytical and crisp opinion pieces on various issues of national interest, human interest features and fact check stories; also anchored special video stories.
• Liaised with outstation reporters for special as well as day to day coverage

Noida Area, India

- Headed shifts to ensure quickest turnaround time for news coverage, maintained social media handles to ensure user engagement.- Authored and edited news stories, live blogged key events in a dynamic news environment, wrote human-interest stories and blogs.- Conducted ground reporting for state and national elections. Wrote writing analytical reports.

New Delhi Area, India

- Facilitated streamlining of operational functions for prime time shows like 'Left Right and Centre' and 'Prime Time'. - Liaised with cross-functional teams, contributed to research for live TV discussions, partnered with newsmakers, policy makers, Public Relations agencies and Corporate Communication teams.- Briefing guests and newsmakers about talking.

Noida Area, India

- Tracked daily news flow along with managing content for special shows/ series. - Coordinated with reporters across bureaus to gather information regarding news stories. - Prioritised allocation of reporters and camera crews for coverage of specific stories. This involved making snap decisions and judgement calls in high-pressure situations.- Was named.

Msc Strategic Communications, Media Studies And Management

Activities and Societies: Student social representative As a social representative, I actively took part in organising debates and.

Masters In Journalism And Mass Communication, Journalism

Bachelors In Journalism And Mass Communication, Journalism And Mass Communication

High School