Good Knowledge of Digital Metrics, Hand-on Experience with tools.Google Analytics , Facebook Insight, keyword planner, Tatvic, Google Play store, Itune connect, Microsoft Dev Center , Internal Analytics Tools – Wisdom, Genius.Excellent command over MS-Office, Tableau, Advanced Excel ,VBA ( Macros) , Reports Automation and great report writing and presentation skills.Key Result Areas (WEB Analyst) Handling Traffic Report for All the Products like WEB/WAP & APPs. Support SEO strategy with keyword performance reporting and analysis. Provide ad hoc reports to Digital Marketing, Operations and product teams. Analysis of different Traffic Source and evaluate the performance of All Properties. Weekly/Daily and Monthly Traffic Reporting from Google Analytics . Articles vise Traffic Report. Source Medium vise Traffic report.  Demographic Report. Country/State/Cities Traffic report. Other Traffic Analysis… Generating Dashboards & Reports for Traffic Analysis. Website Performance over the Globe. WebTrends Analytics. WebTrends Visitor Intelligence, WebTrends Explore, WebTrends Insight, Google Analytics & Insight, and also automation of various Business level and Executive level reports.