Mariya Rashkovska Email & Phone Number

Sofia, Sofia City Province, Bulgaria

Acting as a Chief Product Officer as a service. Consulting & training startups and companies on how to get their product from idea to product-market fit. Areas of expertise: value proposition, market positioning, competition analysis, user personas, buyer personas, customer segmentation, key metrics, product discovery, product validation, backlog.

Sofia

Built from scratch and continuously developing a community of product people in Sofia (currently ~2300 members). Organizing events with experienced product managers who share valuable lessons from their own practice. ProductTank is an international community that spans over 200 cities and 80,000 members.

Sofia, Sofia City, Bulgaria

• PubGalaxy is an adtech monetization platform which helps website owners maximize their ad revenue.
• I lead 3 product teams, including hiring of 3 product managers and training of 1 domain expert into the role.
• Conducted industry & competitive analysis and defined a 3-year strategy, clear product vision & roadmap.
• Introduced best practices such as customer interviews & surveys, customer segmentation, prioritization frameworks, lean canvas, etc.
• Lead the design and launch of a new platform MVP designed for small businesses with a no-touch, self-service business model.
• Lead the team towards defining a new product that uses fully automated, data-driven A/B testing for continuous optimizations.

Bulgaria

• Designed and lead a 3-month intensive hands-on course on Product Management for 40 participants.
• The curriculum included the entire product management process - from idea, through customer and industry research, problem and solution validation, strategy, execution and revenue growth.
• The course was designed for young professionals who want to become product managers - half of them were hired as PM's right after the course.
• The course continues to be taught every year since then and keeps receiving highly positive reviews.

Sofia, Sofia City, Bulgaria

Helping tech companies build successful products - from product strategy to scaled sales!

Sofia

• Articulated the product vision and defined the roadmap and the backlog accordingly
• Established product management processes that focus on a customer-centric, data-driven approach
• Recruited 2 product managers
• Acted as a product manager for the analysis, development and successful launch of several cross-team initiatives
• Collaborated with stakeholders & external vendors to conduct buy-vs-build analyses and business cases

Sofia

Following in-depth competition & market research, as well as build-buy-partner analysis, defined a new product vision, market strategy & operational plan to transform the company’s existing CMS offering and achieve a 10x revenue increase.

Sofia, Bulgaria

• Designed, built & optimized the digital marketing funnel for a number of products.
• For example, decreased bounce rate by 90%, increased conversion rate by 50%, and reached an all-time maximum of trial sign-ups for the largest product suite.
• Initiated the use of Lean Startup methodologies which focused the team on the customer needs.

• Built from scratch and launched a licensing & billing management system for all SAAS products.
• For the rest products, turned the existing fragmented user experience into seamlessly integrated services that help customers try, buy and adopt the company’s products.
• Lowered customer support requests by 26% & increased satisfaction with user experience by 45%.
• Main responsibilities: user and buyer research, customer segmentation, user journey and use case analysis, requirements specification, roadmap prioritization.

Sofia

• Lead a cross-team collaboration effort to successfully launch the company's first SAAS product.
• Acted as a product owner and designed from scratch the buyer persona experience: sign up, purchase, billing, quota usage, upgrade, email automation.
• Managed the product's integration with all internal business systems - accounting, marketing automation, etc., coordinating the product launch as well as the marketing launch.

Bulgaria Area

IIBA Bulgaria is the Bulgarian chapter of the International Institute of Business Analysis which is the world's leading professional association in the field of business analysis.

• Built a team of business analysts, including hiring, training, coaching and process design.
• Turned complex EU solvency regulations into a manageable backlog of companywide requirements & successfully lead the execution.
• Introduced Scrum which made building a new accounting system in just 3 months a success.
• Selected as the 1 out of 400 employees to join the company’s global academy for high-potential leadership talent.

Greater Boston Area

• Lead 50+ CRM implementation projects for Fortune 500 US investment funds, including requirements analysis & data migration.
• Earned average customer rating of 8.6 out of 10 by digging deep into the requirements and designing solutions that add business value, are time-saving and easy to use, and have minimal maintenance cost.
• Built exceptional relationships with customers, including executive team members.

Sofia, Bulgaria

• Responsible for the budget allocation and the financial control of projects in the field of education funded by the European Commission.
• Launched and maintained a project tracking database and a payments monitoring application which considerably improved the efficiency of internal processes.
• Was promoted to oversee the financial controlling of half of the company's projects, including hiring, training and supervision of 2 new staff members.

• Initiated, negotiated and closed deals with advertisers
• Represented the company at trade fairs, exhibitions and other events.

Programming Courses, C#, Javascript, Sql, Html, Css

Erasmus Program, Management And Marketing

Ms, Accounting And Financial Control

Ms, Statistics And Econometrics

Specialist, Banking And Insurance