About me : A versatile marketing manager with 17 plus years of experience in supporting sales and business units by reviewing, developing, defining their overall marketing strategy.Can relate well with people at all levels and has the flexibility of working well as part of a team or individually. Comfortable working in a fast paced, hands-on, growth orientated work environment and possessing a proven ability to ensure that brand messages, standards and communications are understood and implemented effectively.How do I achieve my task ?• I am passionate for ideas that create memorable experience for clients customers and the internal audience.• I build highly engaged communities around brands by using digital, on-ground and electronic platforms which are highly extendable and sustainable.• I analyze user-behavior data and monitor key ROI metrics like reach, traffic, conversations, leads and sales, to modify digital strategies and the effectiveness of brand channels• I define objectives and work closely with Content, Design, Social Media and external media partners to achieve those objectives.-------------------------------------------------------------------------------------------------------------------------------Specialties: • Quick study, with an ability to easily grasp and put into application new ideas, concepts, methods and technologies. Dedicated, innovative and self-motivated team player/builder.• Exceptional leadership, organizational, oral/written communication, interpersonal, analytical, and problem resolution skills. Thrive in both independent and collaborative work environments. • Proficient in the use of various computer programs and applications
-
DirectorBlackrockMumbai, Mh, In -
Vice President , Digital Marketing & Operations (Marketing Technology & Automation)Blackrock Jan 2020 - PresentMumbai Area, IndiaIn her current role, Rashmi is responsible for maximizing the company’s investment in MarTech and data. Rashmi demonstrates a hybrid of business and technical acumen and an understanding of consumer centricity to enable digital experiences. She is also responsible for building and managing a scalable & sustainable operations supporting MarTech strategy underpinned by a robust governance framework.Her key responsibilities include - • Leads the Global Delivery of the marketing capabilities & automation enabled via Eloqua platform and its integrated stack such as Cvent, TalkPoint, Adobe Analytics, Tealium for Americas, EMEA and APAC markets in BlackRock• Understands and differentiates between what users want v/s what they need to meet Marketing’s goals and partners with them to power programmatic, data-driven lead nurturing and relationship deepening campaigns, which aim to fuel increased conversion rates and orchestrate connected personalized digital experiences across multiple channels and touchpoints.•Demonstrates leadership when important decisions are needed and accountable for managing stakeholder expectations while working with her team of digital strategists -
Associate | Digital MarketingBlackrock Jul 2017 - Jan 2020Mumbai Area, India -
Senior Marketing ManagerAurionpro Solutions Apr 2015 - Jul 2017Lower Parel, MumbaiField Marketing Manager (US & Europe)Responsible for : (1) Demand Creation & Sales Enablement : - Planning go-to- market activities in conjunction with company’s growth plan and working out strategies to execute the plan- Perform lead generation activities to generate qualified MQL`s and SAL` s- Working closely with Inside sales team on Account mapping, opportunity profiling and gathering account intel- Plan, initiate, develop and maintain an effective lead tracking system(2) Events & Campaign management: - Tracking Key Industry Conferences for speaker presentations and participation- Plan, develop and implement an event strategy strategy including Invites, collateral, booth artwork, demonstrations, pre-scheduled meetings and give-aways- Manage all aspects of event logistics from set-up to tear down- Post event, incremental lead generation and nurturing using attendee list and booth visitors- Initiate, develop and implement campaigns to develop a sales opportunity pipeline using all aspects of the marketing mix. -
Global Marketing ManagerHexaware Technologies Jul 2011 - Mar 2015Mumbai Area, India- Design and build innovative marketing communication strategies by working closely with the senior leadership and relevant stakeholders in the company - 360 degree Marketing comprising Content Marketing, Database Marketing , Social Media Marketing, Lead generation Website & Intranet Management, Asset creation-Video, verbal & written.- Marketing Budget Management with strong focus on numbers, Media planning & buyingResponsible for supporting the Go-To-Market strategy for key Solution area for different line of businesses.- Plan, budget, ideate and lead rollout of all Marketing Communications activities & Branding.Create & manage marketing collaterals, Products Datasheets, presentations, Quick Reference Guide, Customer Testimonials.- Sales enablement-communicates the value proposition of the products to the sales team and develops the sales tools that support the selling process of our products.- Responsible for driving Market Share growth through different Sales Channels.- Create market intelligence data and database to carry out campaigns across the geographiesJoint asset creation & lead generation campaign , Customer training, go-to-market plan -
Assistant Manager - MarketingZycus Infotech Pvt. Ltd Oct 2007 - Jun 2011Mumbai Area, India -
Trainee Sales ExecutiveTransasia Bio-Medicals Ltd Jul 2007 - Oct 2007Selling automated diagnostic equipments like cell counters, Biochemistry analyzers and other pathology equipments. -
Biomedical TraineeDr.L.H.Hiranandani Hospital Jul 2006 - Dec 2006
Rashmi Joshi Education Details
-
Marketing -
Biomedical Engineering -
Swami Vivekanand Junior CollegeBiology, Physics, Chemistry, Maths -
Swami Vivekanand High College
Frequently Asked Questions about Rashmi Joshi
What company does Rashmi Joshi work for?
Rashmi Joshi works for Blackrock
What is Rashmi Joshi's role at the current company?
Rashmi Joshi's current role is Director.
What schools did Rashmi Joshi attend?
Rashmi Joshi attended S P Jain School Of Global Management, Thadomal Shahani Engineering College, Swami Vivekanand Junior College, Swami Vivekanand High College.
Who are Rashmi Joshi's colleagues?
Rashmi Joshi's colleagues are Belinda Bigford, Anisha Kanjani, Devbrat Anand, Sidney Ocampo, Jill Wagner, Jack Browne, Prarthana Mandiratta.
Not the Rashmi Joshi you were looking for?
-
Rashmi Joshi
Seasoned And Results-Driven Recruiter With Over 15+ Years Of Experience In Talent Acquisition, Seeking To Leverage Expertise In Sourcing, Interviewing, And Candidate Management To Contribute Effectively To Datapelago.India1a2zgifts.in -
Rashmi Joshi
Mumbai -
Rashmi Joshi
Bengaluru
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial