Rashmi Gupte Email & Phone Number

Toronto, Ontario, Canada

• Clients: RE/MAX, Mentholatum (OXY, Deep Relief), Waypoint, Diabetes Canada
• Orchestrated a wide array of 360 projects across clients from industries ranging from real estate to retail to CPG
• Managed different teams and vendors internally as well as externally to ensure smooth running of projects
• Had an opportunity to work on a project featuring Kyle Lowry for a TV spot as part of the RE/MAX Brand Campaign in Fall 2023
• Planning, execution and delivery of digital campaigns centered around website landing pages involving multiple backend emailing, gaming and couponing integrations
• Led my team to help nurture responsibility and growth

Toronto, Ontario, Canada

• Clients: Tangerine Bank, Goodfood, Fit4Less
• Lead point of contact for 3 accounts across various industries
• Handled my team of Account Supervisors and Account Executives
• Managed 360 spectrum of projects from broadcast (film/print/radio) to BTL campaigns and digital/social media activations.
• Actively worked on the strategy side of briefs along with creative briefs for various campaigns across clients
• Gained an understanding of the Canadian culture as well as industries of the respective clients

Dubai, United Arab Emirates

• Clients: HSBC, FrieslandCampina (Rainbow Milk and Frico Cheese), IFFCO (London Dairy, Igloo and Quanta Ice cream), Dr. Oetker, Dabur International (Vatika, Amla, FEM, Dermoviva), Emaar, Henkel, Shapoorji Pallonji.
• Primarily handling clients from the banking, CPG, real estate and food industry spanning across various products from credit cards and loans, dairy (evaporated milk, UHT milk, flavoured milk, cheese, ice cream), beauty.
• Led social and digital campaigns on a monthly basis from sitting in on the monthly content strategy to making monthly content calendars, sourcing and producing content, coordinating with internal teams ensure KPIs are.
• Managing ATL projects from film/print shoots to BTL campaigns and digital/social media activations.
• End-to-end planning of video and print productions for television, mobile, digital as well as print campaigns - negotiations, quotes, pre-production meet, production supervision and post requirements.
• Single point of contact for all my clients and tending to any problems escalated to their satisfaction.

Mumbai Area, India

• Having a complete understanding of the paints industry which helped get clarity on the company-dealer-contractor-consumer network which helped understand the communication requirement coming from the client, better.
• Strictly monitoring and filtering all creative output ensuring it is at par with clients’ expectations.
• Taking care of varied communication requirements at the digital front for the brand.
• Managing dealer meets and conferences for the client on a large scale, taking care of all the communication needs for the event.
• Developing a harmonious working relationship with the client as well the internal team in order to ensure smooth flow of good quality work.
• Actively involved in research projects that included inter-state travel

Mumbai, Maharashtra, India

• Single-handedly liasoning between the clients and agency, handling the end-to-end execution for various creative campaigns which includes television commercials, outdoor, print, radio, digital and other activities as.
• Kaun Banega Crorepati (KBC) – 6 (The Indian version of ‘Who wants to be a Millionaire’) has been one of the very successful campaigns that I have been a part of, apart from various other show promotions, sustenance.

Mba, First Class

• Head, Corporate Relations Cell, placement committee (2010) • Coordinator of Music and Movies Club (2009) and Student Welfare Cell (2010).

B.Sc., Life Science

• Winner (2nd prize) in Chemistry Poster Competition in the intra-collegiate competition (2008) • Member of the Publicity team in college.