Rashmi Gupte Email & Phone Number

Toronto, Ontario, Canada

Clients: RE/MAX, Mentholatum (OXY, Deep Relief), Waypoint, Diabetes Canada• Orchestrated a wide array of 360 projects across clients from industries ranging from real estate to retail to CPG • Managed different teams and vendors internally as well as externally to ensure smooth running of projects• Had an opportunity to work on a project featuring Kyle Lowry for a TV spot as part of the RE/MAX Brand Campaign in Fall 2023• Planning, execution and delivery of digital campaigns centered around website landing pages involving multiple backend emailing, gaming and couponing integrations• Led my team to help nurture responsibility and growth• Led monthly forecasting meetings with agency leaders• Signed up to be part of the agency DE&I committee and led several internal cultural programming • Tried to create an encouraging and motivational environment for all teams to ensure high morale

Toronto, Ontario, Canada

Clients: Tangerine Bank, Goodfood, Fit4Less• Lead point of contact for 3 accounts across various industries• Handled my team of Account Supervisors and Account Executives • Managed 360 spectrum of projects from broadcast (film/print/radio) to BTL campaigns and digital/social media activations.• Actively worked on the strategy side of briefs along with creative briefs for various campaigns across clients• Gained an understanding of the Canadian culture as well as industries of the respective clients• Engaged with clients beyond working expectations and delivered beyond the brief• Collaborated with clients as part of inter-agency events and industry happenings• Maintained an environment of support for my team as well as across departments, ensuring high spirits• Always encouraged to leave the room better than before across team discussions

Dubai, United Arab Emirates

Clients: HSBC, FrieslandCampina (Rainbow Milk and Frico Cheese), IFFCO (London Dairy, Igloo and Quanta Ice cream), Dr. Oetker, Dabur International (Vatika, Amla, FEM, Dermoviva), Emaar, Henkel, Shapoorji Pallonji, Tecom Group• Primarily handling clients from the banking, CPG, real estate and food industry spanning across various products from credit cards and loans, dairy (evaporated milk, UHT milk, flavoured milk, cheese, ice cream), beauty and personal care produts, to pizza and desserts with my own team.• Led social and digital campaigns on a monthly basis from sitting in on the monthly content strategy to making monthly content calendars, sourcing and producing content, coordinating with internal teams ensure KPIs are met and tracking the success of every campaign through analytics tools• Managing ATL projects from film/print shoots to BTL campaigns and digital/social media activations.• End-to-end planning of video and print productions for television, mobile, digital as well as print campaigns - negotiations, quotes, pre-production meet, production supervision and post requirements.• Single point of contact for all my clients and tending to any problems escalated to their satisfaction.• Single point of contact for vendor negotiations with production houses, photographers, model houses, influencer agencies, etc• Consistently engaging with the client to discuss insights and industry trends.• Actively engaging with the planning team and being a part of qualitative research, insight mining and deriving a proposition.• Actively involved in several research projects of the client done with third-party global research agencies to solve a problem and figure out tactical solutions basis research analysis. • Working on annual revenue forecasting for my team’s contribution to the overall revenue of the company and ensuring the monthly revenue targets are reached

Mumbai Area, India

• Having a complete understanding of the paints industry which helped get clarity on the company-dealer-contractor-consumer network which helped understand the communication requirement coming from the client, better.• Strictly monitoring and filtering all creative output ensuring it is at par with clients’ expectations.• Taking care of varied communication requirements at the digital front for the brand.• Managing dealer meets and conferences for the client on a large scale, taking care of all the communication needs for the event.• Developing a harmonious working relationship with the client as well the internal team in order to ensure smooth flow of good quality work.• Actively involved in research projects that included inter-state travel• Leading film and print shoots and living up to client expectations

Mumbai, Maharashtra, India

• Single-handedly liasoning between the clients and agency, handling the end-to-end execution for various creative campaigns which includes television commercials, outdoor, print, radio, digital and other activities as also co-ordination with outsourced help like production houses, studios, photographers, etc.Ideating and executing 360-degree communication campaigns including ATL as well as BTL activities for promotions.• Kaun Banega Crorepati (KBC) – 6 (The Indian version of ‘Who wants to be a Millionaire’) has been one of the very successful campaigns that I have been a part of, apart from various other show promotions, sustenance campaigns and film integration campaigns.

Mba, First Class

• Head, Corporate Relations Cell, placement committee (2010) • Coordinator of Music and Movies Club (2009) and Student Welfare Cell (2010).

B.Sc., Life Science

• Winner (2nd prize) in Chemistry Poster Competition in the intra-collegiate competition (2008) • Member of the Publicity team in college.