Allan Rasmussen Email & Phone Number

Copenhagen, Capital Region, Denmark

Denmark

Co-responsible and involved in the transformation proces at Cool Gray, making the company known as an integrated and full-service communication partner. Leader of 3 teams; the account, creative and digital team. Make sure the right competencies where in place through hiring and training.Worked with several clients: FK Distribution, Express Bank, Robert Bosch, Nestlé, Roche Diagnostics, Chr. Hansen, Orkla Care, Nilfisk, Santander Consumer Bank, Invisio Communications and Bang & Olufsen.Contributed with:- A seminar about Gamification and how to use it as part of a digital strategy- Increase agency turnover the last 5 years through more bizz activities and by relationship management towards several clients- Project leader of the development of a new digital platform for FK Distribution (blivomdeler.nu) - Leading the development of the new B&O Multiroom commercial and activation platform; https://markedsforing.dk/artikler/navne/marketing-boss-forlader-bang-olufsen- Wrote the article “hybrid bureauernes-tid” - Leading the strategy and concept development of a new global b-t-b campaign for Invisio Communications- Responsible for the development of an employer branding process at Santander Consumer Bank

Copenhagen Area, Denmark

Copenhagen Area, Denmark

Involved in several newbizz activities in order to build up business and a client portfolio at the Copenhagen office. Conducted several seminars on Meaningful Marketing. Got new projects and clients as resulls of those seminars. Managed also to win “Region Denmark” as a new client. Responsible for the development of a cross-channel communication platform and strategy process. Coordinated between several stakeholders.

Ogilvyactivation

Overall responsible of the agency’s largest account British American Tobacco. Working with the client within the entire Scandinavian market. Navigating a large, international organization with many stakeholders and coordinating activites internally between the Copenhagen office and regional hubs in London and Paris. Leader of the account team. Injecting efficiency within the daily work and within production of campaigns. Overseeing creativity and out of box thinking in the development of sales and communication strategies and touch points executions.

Overall responsible for several clients; Danske Spil, Mars Scandinavia, Ferrosan, Royal Copenhagen and Royal Unibrew. Budget and contract negotiations. Facilitating more-bizz towards existing clients by demonstrating insight.Lead several strategy and communication development processes. Involved for instance in the launch of the 2 new online games POKER and CASINO from Danske Spil.Managing the content on royalcopenhagen.com and facilitating further e-commerce activities in close collaboration with the client. Led the development of the M&M's space Heroes online campaign which later won “The Danish Internet Award”

Securing productivity and efficiency within my own client portfolio. Identification of more-bizz opportunities and follow up on integrated communication activities through internal and external teamwork. Clients/brands: Viasat/TV3, Sanofi-Aventis (Lantus), GN Netcom (Jabra brand), Novartis (Nicotinell), Cederroth (LongoVital vitamin brand) and Vattenfall.Facilitating and coordinated also Euro RSCG’s own national female research projects called; Smummy. The research was published 2009 and was mentioned in several magazines and newspapers

Worked 4 years as Planner and became later Account Director. Participated in several advertising concept development assignments being overall responsible for writing creative briefs/de-briefs, developing value propositions (together with lead creative teams), preparing/writing presentations and carrying out consumer research program and advertising tracking activities.Clients: Danske Spil, Dong Energy (Orestad), ATP-huset, Carnegie Asset Management, Ferrosan (Multi-tabs), Unilever (zendium), & Mars Scandinavia; DK, Sweden and Norway (Brands: Snickers, M&M's, Maltesers, Uncle Bens, Dolmio, Sheba and Perfect Fit)Wrote also The Oddset Advertising Effectiveness case, published in 2004. Lectured several times in 2004 and 2005 on this case at Copenhagen Business School

Account Manager and part of the team working with two major clients at the agency - Fiat and Mars Scandinavia/Nordic. Supported also Senior Account Directors and CEO with data from the Index Denmark/Gallup consumer data program.

Worked as Trainee while I was studying at the Copenhagen Busniess School.