Swayam Rath Email & Phone Number

Melbourne, Australia

Melbourne, Australia

Melbourne, Australia

Australia, Usa, Uae, India

Business Development: Worked on responding to multiple RFP’s/RFI’s for enterprise level cloud/on-premise marketing automation, campaign management and MRM solutions along with supporting pre-sales efforts through demonstrations & customized deliverables/presentationsConsulting Workshops: Worked with multiple client teams for solution enablement based on marketing business needs. Collaborated with business users to gather details of data schemas, segmentation, delivery channels, etc. for MVP. Performed score based tool evaluations for various elements and suggested the best fit tool suiting the client needs. Proposed the implementation approach highlighting the delivery structure, SME involvement, escalation channels, etc.Solution Planning: Created the As-Is marketing process diagrams of the client and mapped them to the To-Be processes covering the end to end marketing scenarios from campaign setup-delivery-analysis for the chosen tool to be implemented. Authored the Business Requirement Document & Functional Design Document; obtained sign off from stakeholders. Defined the user stories within JIRA and prioritized them based on business value and implementation plan.Solution Deployment: Worked with technical teams in an agile delivery model to deliver user stories within the backlog.- Provided wireframes to be used in segmentation & targeting template creation aligned with the business model - Created campaign workflow templates to be re-used by the marketers improving time to market for campaigns- Integrated with external systems like CRM, Social tools, Ad engines, Data Management Platforms to enable a multitude of requirements like - social media campaigns with targeted ads, lead management using scoring models, etc.Validation & Training: Conducted the show and tell sessions for the user stories with the client & carried out tool specific training for the business users post implementation

India, Usa

Digital Campaign Management (Pharma, Hospitality, Automotive)- Consolidated business requirements based on the To-Be model for enhancing quality of the campaign delivery process- Utilized Adobe Campaign & worked with technical teams/3rd party vendors in deployment of cross-channel campaigns; tested target counts by SQL queries on Campaign Data Mart- Analyzed data in order to build & fine-tune campaign workflows for clients in multiple domains- Created marketing collateral for the Adobe Campaign tool in the form of presentation decks and training videosBusiness Information Management (Telecom, Media & Entertainment)- Planned & Designed business solutions to establish superior analytic environments (TeliaSonera)- Developing KPI driven solutions that leverage BI tools which help in Customer Experience Management- Designed and created executive dashboards which encompassed Project States, Activity Summary and Risks & Mitigation Plan- Planned, coordinated & organized knowledge sharing sessions with Senior Management and team interactions during Client visitsAdded Skills- Support Business Development activitie in terms of proposal writing & presentations for marketing automation solutions- Involved in project planning, estimating and monitoring process- Trained and Certified in Adobe Campaign by Adobe Trainers at Boston, USA

Mumbai Area, India

Project Scope: Implementation of the SCOR framework dashboard for the SME segment to benchmark their supply chain performance- Developed a supply chain BI product designed to address SME market segment needs for competitive benchmarking- Fast-tracked the Root-Cause analysis while suggesting performance diagnostics for each SCOR KPI- Designed the dashboard components to integrate the multilevel KPI’s of the SCOR framework in a visually intuitive fashion- Pilot tested the dashboard to gauge its efficiency for the Automobile and Semiconductor sectors

Chennai Area, India

Digital Publishing- Led a team of 4 in maintenance & enhancement of web applications for Elsevier Health Sciences- Carried out requirement gathering and analysis through comprehensive Client Engagement, for product feature development- Single point of contact for tracking KPIs, ensuring SLA compliance & Service Quality Control of customer fulfilment processes- Planned the Implementation Roadmap for Change Requests and tracked their progress as service desk operatorDigital Marketing- Streamlined the online platform migration for Diageo as part of the strategic up-gradation initiative- Responsible for implementing the Virtual Infrastructure Requirements for offshore development and test environments - Redesigned existing web presence diagnostics to improve user lateral engagement & improved per user Time-on-SiteAdded Skills- Worked on Microsoft Sharepoint Development- Trained on C#, ASP .Net, SQL

Post Graduate Degree In Management (Mba), Information Management

Activities and Societies: Member - Placement Committee for 2012 batch, Event Head, OJAS 4.0, National Finalist IIM-A Confluence 2011.

Bachelor Of Engineering (B.E.), Electronics And Telecommunication, First Class

Activities and Societies: College Basketball Team, National Social Service Scheme, Organizer in Intra-college Tech Fest

Senior Secondary (11Th - 12Th), Science

Secondary (9Th-10Th)

Activities and Societies: Intramurals, Roots & Shoots, Brain Bowl