- Heading marketing for Lauritz Knudsen (formerly L&T switchgear) brand. Leading brand migration of one of the biggest electrical brands in India. - Heading marketing for Green Yodha : Schneider Electric India’s flagship Sustainability Program - Heading Key Strategic Marketing Projects of Schneider Electric India

Marketing Head, Green Yodha - Schneider Electric's Flagship Sustainability program Marketing Head - L&T Electrical and AutomationHeading Consumer and Retail Marketing for Schneider IndiaHeading all Strategic Marketing Projects of Schneider Electric IndiaLeading the biggest brand migration of Indian Electrical Industry. Managing multiple workstreams to deliver a successful and seamless launch followed by sustenance.

1/ Launched and leading the Green Yodha program - A flagship sustainability program of Schneider Electric India 2/ A first of its kind Sustainability Sponsorship with Rajasthan Royals, to promote Green Yodha 3/ Marketing leader - Consumer business of Schneider Electric India. Leading an integrated marketing plan for the home automation and retail business. 4/ Prior experience - Led Software and Buildings solutions marketing for SE India

Taking the SE brand to new heights while conceptualizing and managing a 360-degree Marketing plan to support and accelerate two businesses of Schneider Electric - Home and Distribution (Retail) and Power Distribution. Spearheading marketing for the B2C segment of Schneider Electric - Home Automation & Switches range. Led Elecrama 2020, Innovation Summit India event (Schneider Electric's biggest Customer forum) and many other marque product launches in India.Translating & Demystifying technology into palatable communication!

Responsible for planning and executing marketing campaigns to generate new prospects, improve client retention and amplify company story in the right pockets and arenas.Planning and executing the Annual Marketing communications plan.Portfolio includes managing the following segments & line of businesses - Segments - 1/ Life Sciences / Pharma2/ Healthcare3/ Hospitality4/ Smart SpacesBusinesses -1/ Building Management System2/ Network Connectivity - Managing Digilink and Actassi brand3/ Power Solutions - Meters, Energy Management software, power correction products and tools4/ Lighting Control and Automation - Developing the Smart spaces brand; Smart Enterprise and Smart Homes5/ Power Distribution

Managing & Building HCL Services' Brand across multiple channels with a special focus on Digital. • Developed & launched multichannel engagement program with top CIOs pan India, ensuring high visibility & recall of the newly launched Services portfolio• Integrated marketing campaigns, influencing business worth 7MEuros.• Redesigned HCL Services website

Managing complete Marcom, Digital and BTL programs / campaigns for MetLife, Roca, Parryware and CanaraHSBC OBC Life InsuranceMy stint with Digitas was an enriching one where I worked on an array of initiatives - Brand Launch of MetLife to PNB MetLife – Developed and executed Digital, BTL, Marcom & Activation campaigns for the brand launchMarketing Campaigns – Creating visibility, awareness & enhancing the engagement quotientDigital – Website Management, Lead generation campaigns, eDM’s, web banners, SEO, SEM, wallpapers, screensavers, microsites etc.Internal communication – Devising internal communication & branding for various channels & departments.Sales Support – Creating apt sales support tools/kits on both offline and online medium to enhance sales.Events & Activation – Planning and conceptualizing events for Customer meets/product launches/award ceremonies/ annual conferences etc.Loyalty Programs – Successfully ran a loyalty program for the Insurance agents of PNB MetLife.Films and AVs

Helping organizations and professionals gain traction over the digital platform for their products / services. Providing SEO, SEM and other Digital Marketing services for higher visibility and demand generation.