- Elaboración, seguimiento y control presupuestario.- Seguimiento de los objetivos de venta y rentabilidad de cada negocio,- Responsable de la realización de informes de venta de la División y análisis,- Elaboración y seguimiento de acciones de Pricing,- Creación y seguimiento de KPI’s de gestión, empleados para una correcta toma de decisiones. - Soporte del equipo comercial de la División, - Contacto continuado con los business partners europeos de cada negocio.

- Analysis and reporting for national and international markets,- National budgeting manager and monthly deviation correction,- Control and monitoring of competitor activities in local markets (pricing, promotional campaigns, launch of new products and innovation, …)- Stock tracking in Frinsa´s stores and in the Headquarter warehouses,- Responsible for CRM personalization and implementation for national sales force,- Creation and monitoring of KPI’s in order to measure the effectiveness of the national sales force (new customer relationships, payments, billing, …)- Gather feedback to strengthen relations with different departments (logistics, finance, IT, …)- Billing responsible for Frinsa’s stores and Foodservice customers, - In charge of analysis and keep the track of the Frinsa’s stores and sales force associated to them,- Launch the training program for stores and their associated sales force and trainer for new sales employees and back office staff from different countries, - Manager of the national Sales Back Office department,- Assistant of marketing department,- Manager of the national network of Retail Sales Managers,- Negotiation with suppliers for several services: cleaning, office, supplies, …; in Madrid Headquarter.

- Deputy Manager of the Central Area (CLM, Madrid, Santander, P.Vasco, Navarra and La Rioja) - Budgeting, setting and controlling Area targets in different market channels,- Agreements with suppliers to reach commercial deals in leisure, technology, tourism, household goods, ...- Support to the Purchasing and Human Resources Departments, - Stock control in strategic materials for the area, - Creation of sales strategies,- Controller of the Area P&L,- Data analysis and monitor on strategic KPI’s based on sales force performance,- Responsible of analysis and sales projects in local markets,- Reporting and business presentations,- Promotional campaigns planning and tracking,- Manager of the sales force routes in the Area,- National trainer focused in the implementation of new commercial tools (CRM),- Development and implementation of new projects for the company,- Strategy oriented in launch of new products,- Trade Marketing tasks,- Call Center coordination,- 2 years as Area Sales Manager performing maintenance and customer acquisition for the team, responsible for implementing the launch of new products, training sellers, payment management, …

- Strategic planning for franchises, - Responsibly of the purchasing strategy for franchises, - Sale of franchise businesses to franchisees,- In charge of future franchise net expansion and commercial plans.- Financial studies and market research, - Design of advertising and marketing planning, - Drafting of contractual documents, - Business presentations,- Assistance to fairs and events organization

- Web, brochure and catalogue company designer, - Budgeting, - Relations with suppliers and customers, - Contract drafting, - Billing, - Marketing Manager and responsibly of executive plans.

- Business presentations,- Database maintenance,- Data Analysis,- Retail research.